Microsite networks · Trojan Digital Marketing
A local site for every town you serve. Organic lead generation you own.
A microsite network is dozens to hundreds of small local websites built for one company, one for each town it serves, every domain registered in that company's own name. We call them digital garrisons: positions you hold, not bills you rent. There is nothing else built like this in local marketing.
Garrison is the digital garrison for roofing: protect your territory and your lead sources from brokers, storm chasers, and every other roofing company. One roofer per market.
See Roofers MicrositeWhat a microsite network is
Not one website. A network of positions.
One company website fights for one city. A network holds every town around it. Each site answers the searches its own town is already making, and every call and form lands with you, not a lead broker.
One town, one site
Every town you serve gets its own small website, written for that town and its searches, not one city page buried on a corporate site.
Registered in your name
Every domain sits in your company's registrar account from day one. Cancel anything and the sites are still yours.
Built to be found and cited
Structured so Google can rank it and so AI tools like ChatGPT and Gemini can read it and cite it when people ask who to call.
The problem with one website
One site cannot hold forty towns.
Search is local by default. When someone in a suburb types a service and their town, Google and the AI answer engines reach for the most local, most specific result they can find. A city page buried on a corporate site is competing against companies whose entire web presence is about that one town. A network flips that: in every town you serve, you are the most local result available. That is the whole trick, and it is why this works as organic lead generation instead of another line item of rented traffic.
Service pages that match real searches
Water damage, roof replacement, siding repair: each site carries the service pages its town actually types into Google, written in plain language, not keyword soup.
Town level content, not find and replace
The copy talks about that town's housing stock, weather, and neighborhoods. City name swaps alone do not rank and do not read like a local company.
Schema and structure under the hood
Every site ships with the structured data that search engines and AI tools parse: the business, the services, the area, the FAQ answers.
One inbox, one phone line, yours
Every form and call from every site routes straight to your company. There is no middle layer taking a cut or reselling the caller.
Why ours rank and copies do not
Most microsites swap a city name. Ours are built for the town.
The graveyard of failed microsite projects is full of find and replace: one template, forty city names, identical pages. Search engines learned to ignore that years ago. Every site we stand up is researched and written for its own suburb: the housing stock, the neighborhoods, the weather it actually gets, the way people there search. That per town build is exactly what lets us scale to hundreds of sites without the quality collapsing, because the research and the writing are part of the engine, not an afterthought.
The city swap trap
Template in, city names out. Thin, identical pages that search engines filter and homeowners bounce from. It is cheap because it is worthless.
The digital garrison build
Per town research, per town writing, per town schema. Each site reads like a company that actually works that suburb, because the content was built for it.
1,000+ live sites
This is not a pitch deck idea. We build and run this system every week for a single Indianapolis contractor: over 1,000 live local sites and counting, across six trades. The registrar work, the per town content, the schema, the hosting, and the upkeep that keeps them all alive at once. That is where the leads come from, and it is why we can say we have it.
How it works
Three moves. Then it compounds.
Claim the towns
We map your service area and lock the town list: the suburbs and small cities where you actually want the work.
Build the network
Registrar work, per town content, schema, hosting. Dozens to hundreds of sites go live under your name.
Own what compounds
Rented leads stop the day you stop paying. A network you own keeps its ground and keeps answering searches.
The sites do not sit still
Every site ships with a blog engine.
A site that never changes is a site that stops growing. Every microsite in the network publishes fully optimized, search intent blog posts written around keywords with real search volume, localized to its own town. Tiers run from one post a month up to one a week, per site, across the whole network at once. That is hundreds of fresh, town specific pages entering your territory every month while your competitors update nothing.
See the whole board
One dashboard. Every town, every call.
You do not run hundreds of sites on faith. Your dashboard shows the entire network on one screen: every live site, the search impressions and clicks each town is pulling, and every call the network produces, tracked to the town it came from and recorded so you can listen to it right there. When a lead says they found you online, you already know which garrison sent them.
Every site, one screen
The full map of your network, live status across every town you hold. No spreadsheets, no guessing what is up.
Real search data
Impressions and clicks per town, pulled from Google's own search data, so growth is measured, not promised.
Calls you can hear
Every call tracked to its town and recorded. Press play and listen to the jobs your territory is producing.
Against the alternatives
Three ways to buy lead generation. One of them you keep.
Shared lead platforms sell the same homeowner to several companies at once. A single website with ad spend rents attention one click at a time. An owned network is the only option where the money you put in turns into ground you hold.
| Shared lead platforms | One site plus ads | Microsite network you own | |
|---|---|---|---|
| Who owns the asset | The platform | The agency | You, in your registrar account |
| What happens when you stop paying | Leads stop that day | Site and rankings often leave with them | The network stays up and stays yours |
| Who else gets the same customer | Three to five competitors per lead | Nobody, but reach is one city | Nobody. The calls are yours alone |
| How it behaves over time | A cost that repeats forever | One position that plateaus | Positions that compound town by town |
Who this is for
Built for trades that live on town by town searches.
For roofing companies, water restoration firms, and every local service business whose customers search their own town first. If your work comes from "near me" and "in my town" searches, a network of owned local sites is the strongest organic lead generation position you can hold, because nobody can raise the rent on it.
Search, and the search after search
Built for Google today and AI answers next.
More people now ask ChatGPT, Gemini, and Google's AI results who to call instead of scrolling ten blue links. Those systems pull from pages they can parse: clear structure, real local detail, schema they can read. Every site in the network is built that way from the first line, which is the same discipline behind our SEO, AEO and GEO work. When the answer engines look for a company in your town, there is something specific for them to cite.
Live today, six trades
Where the system already runs.
Water restoration
The vertical this system was proven in first. Flood and water damage searches are urgent and town level: someone with a flooded basement searches their own town at two in the morning and calls whoever shows up. A dedicated site in that town is the difference between getting that call and never knowing it happened.
Residential roofing
Storm seasons, insurance work, and replacement cycles, suburb by suburb. This runs deep enough that it has its own division, Garrison, with one roofer per market.
Commercial and metal roofing
Flat, TPO, EPDM, and standing seam work is won by being findable in the specific towns where the buildings sit, not by a single citywide page.
Siding and windows
Exterior remodel searches are neighborhood level decisions. Owned town sites put you in front of homeowners while they compare, not after.
For roofing contractors
Roofing has its own division: Garrison.
The full system, tuned for roofing companies: a site in every suburb you serve, residential to commercial to metal to storm, with one roofer per market written into the agreement. It is like standing up a network of garrisons overnight, right when the brokers, the storm chasers, and the roofer across town thought they would steamroll through your territory. When your market is claimed, it is closed to every other roofer.
See Roofers Microsite One roofer per market · first come, heldWhy owners say yes
The math only works one way.
Strip the story out and look at the mechanics. You end up owning the asset, your competitors are locked out of it, we carry the workload, and you can watch every number it produces. There is no version of this where the rented alternative comes out ahead.
You own it from day one
Every domain sits in your registrar account before the first page goes live. Walk away whenever you want and the entire network walks with you. That is in writing.
Your market closes behind you
One company per market. The day your towns are claimed, this weapon is off the table for everyone you compete with. First come, held.
We carry the load
Registrar work, builds, per town content, blogs, hosting, upkeep. Your team does not touch any of it. You run your company; the garrisons run in the background.
Every number is visible
Live sites, search impressions, clicks, recorded calls per town, all on one dashboard. You never have to wonder whether it is working. You look.
Straight answers
What owners ask first.
A set of small local websites built for one company, with a separate site for every town it serves. Each site is registered in the company's own name, written for its own town, and structured so search engines and AI tools can read it. It replaces the usual setup of one company website plus rented leads.
Yes, organic lead generation. The sites answer the searches people in each town are already making, and the calls and forms go straight to you. No shared leads, no per lead billing, no broker in the middle.
No. Each site is written for its own town with its own pages. The structure repeats because the system is a system. The words do not.
You do. Every domain is registered in your company's name from day one. That is written into the agreement, and it is the reason the whole thing is worth doing.
It is live today across water restoration, residential roofing, commercial roofing, metal roofing, siding, and windows. The system is trade agnostic: if your customers search town by town, it maps.
Yes. Garrison is the roofing division of this system, built for roofing contractors with one roofer per market. It has its own page with the full terms.
No. Doorway pages are thin pages with nothing behind them, funneling everyone to one place. These are full standalone sites for towns you genuinely serve, each with its own service pages, its own content, and a real business answering the phone. That is the difference search engines actually care about.
Organic positions build over months, not days. New domains earn trust with time and content. What you get immediately is presence in every town; what compounds is visibility. We do not sell ranking guarantees, and you should be suspicious of anyone who does.
Keep your main site. It is your brand's home. The network does a different job: it holds the towns your main site was never going to rank in. The two work together, and the network links back to you.
Yes. Every site publishes fully optimized, search intent blog posts on a set cadence, with tiers from one post a month up to one a week per site. Topics are chosen from keywords with real search volume and written for each site's own town, so the network keeps expanding its footprint instead of going stale.
Your trade, your town list, and your real credentials: licenses, certifications, insurance, and the services you actually run. We build from what is true about your company, nothing invented.
Start the conversation
Tell us your trade and your towns. We map it.
No pressure sequence, no drip campaign. You get a straight read on what a network would look like in your service area, and what it costs.