Garrison · Microsite software by Trojan
Garrison microsite software. Your brand. Your lead source.
A microsite network is a planned portfolio of focused websites representing one company. Each resource needs a useful purpose, a clear business identity and a maintained inquiry route. Garrison is Trojan’s microsite software for building and managing those resources across trades and markets, with ownership defined in the agreement.
See Garrison applied to roofing: useful project resources, a recognizable company and covered inquiries directed to that business. Ownership, routing and any additional market terms are defined in the scope.
See Roofers MicrositeWhat a microsite network is
Not one website. A network of positions.
Your main website can serve multiple cities. A carefully planned portfolio adds distinct resources where they improve the customer experience. Covered inquiries are intended for the named business under the agreed routing model, with delivery checks and clear qualification rules.
One purpose, one useful resource
Each proposed microsite needs a distinct customer purpose. We compare it with improving the main website before adding a separate destination.
Practical ownership
Domain registration, site access, content rights, renewals and transition responsibilities are defined in the written scope.
Built for clear search answers
Clear business facts, useful answers and readable page structure support SEO, AEO and GEO work. Rankings and AI citations are not assured.
The problem with one website
Build for the places you actually serve.
People searching for a service need useful information about the area, the work, and the company answering the call. We plan each market around real coverage, original service information, and a direct inquiry route. A separate domain is one option, not a ranking shortcut. The decision starts with what a customer gains from that local experience.
Service pages that match real searches
Water damage, roof replacement, siding repair: each site carries the service pages its town actually types into Google, written in plain language, not keyword soup.
Town level content, not find and replace
Use approved local evidence where it helps a customer decide. Repeating a page with another city name does not establish a distinct useful resource.
Schema and structure under the hood
Appropriate structured data should match visible business and service information. Google does not require special AI markup for AI Overview eligibility.
One inbox, one phone line, yours
Covered inquiries are intended for the named business under the agreed routing model. Delivery, qualification and commercial terms are documented separately.
What makes another resource useful
Every resource needs a purpose. Build for a real customer decision.
A microsite needs more than another city name. Review the customer question, real service coverage and approved evidence before publishing. Local details belong where they help someone decide. A separate domain must provide a useful destination that the business has the capacity to maintain.
The city swap trap
Pages that repeat the same task with a different location label may add little for the customer. Assess overlap and whether one stronger destination would serve the need more clearly.
The digital garrison build
A defined audience, approved business evidence and a useful next step give the resource a reason to exist. Keep the provider identity and actual service coverage clear throughout the page.
Branded microsites
A microsite portfolio involves domain administration, useful content, appropriate structured data, hosting and continued maintenance. Review an authorized example in context to see how the customer journey works. Site counts alone do not establish qualified leads or predict another company’s results.
How it works
Three stages. Review what they contribute.
Claim the towns
We review real coverage, customer demand evidence and competition before agreeing the markets and resource priorities.
Build the network
The agreed rollout covers domains, approved content, appropriate structured data, hosting and verified inquiry routes.
Build on useful work
Useful content and ongoing improvement can build on earlier work. Retained assets, operating costs and observed outcomes remain separate parts of the review.
The sites do not sit still
Give useful content an improvement plan.
A content plan should follow customer needs and evidence. We review search intent, project information and unanswered questions, then choose whether to improve an existing page or create a distinct resource. Publishing cadence and review responsibilities are agreed in the scope. More articles alone do not establish more traffic or leads.
See the whole board
One portfolio view. Clear records and known gaps.
Define the portfolio inventory and reporting connections before launch. A useful report can bring together site status, available search observations and reconciled inquiry stages. Preserve the observation period and source gaps rather than claiming every customer journey can be identified completely.
Every site, one screen
List the sites in scope, their launch dates, operating state and next review action. Keep incomplete or unavailable resources visible alongside usable sites.
Real search data
Use available Search Console observations with the property, date range and filters shown. Search discovery and qualified business inquiries remain separate measures.
Inquiries you can review
Review available source evidence, qualification and duplicate handling. Call measurement or recording requires the appropriate configured system and agreed scope; a call does not establish a booked job.
Against the alternatives
Three ways to buy lead generation. Understand what you keep.
Purchased leads, paid advertising and organic resources have different costs and delivery models. Providers may offer shared or exclusive arrangements. A main website and a microsite can both be business controlled assets. Compare the actual agreement, maintenance responsibilities and cost per accepted opportunity.
| Shared lead platforms | One site plus ads | Microsite network you own | |
|---|---|---|---|
| Who owns the asset | The platform | Depends on the agreement | Defined in the agreement and account inventory |
| What happens when you stop paying | Future delivery follows the provider’s terms | Ownership and transfer depend on the agreement | You keep the assets; hosting and upkeep still need funding |
| Who else gets the same customer | May be shared with several competitors; terms vary | Direct inquiries; geographic reach depends on the strategy | Direct to you; the customer may still contact other providers |
| How it behaves over time | Recurring costs and terms vary by provider | Can grow through content, links, and ongoing improvement | Local assets that can build value with useful content and upkeep |
Who this is for
Built for trades that live on town by town searches.
For service businesses that can support distinct useful resources and a reliable inquiry process. We assess actual services, customer demand evidence, competitive context and operating capacity. A microsite is one possible approach; improving the main website may be the stronger next investment.
Search, and the search after search
Built for Google today and AI answers next.
Customers may compare providers through search results and AI tools. Clear business facts, useful answers and readable pages support that research. Google’s AI features follow the usual SEO foundations and do not require special AI markup. That information quality work connects with our SEO, AEO and GEO work. Visibility and citations remain uncertain, so we review the evidence available and focus on useful answers customers can act on.
Explore the trade fit
Service questions the resources can answer.
Water restoration
Water restoration microsites can focus on urgent customer questions, clear service coverage, and a direct contact route. The content should explain the work a restoration company actually provides and how an inquiry is handled.
Residential roofing
Residential roofing resources can explain repair, replacement and the company’s assessment process. Garrison powers this roofing application, with routing and any market terms defined in the agreement.
Commercial and metal roofing
Commercial and metal roofing resources can explain supported systems, property types, project evidence and the next assessment step.
Siding and windows
Siding and window resources can help customers compare products, installation scope and project preparation before requesting a consultation.
For roofing contractors
See Garrison in action: roofing.
Garrison adapts the microsite model for roofing service decisions, from residential replacement to commercial and metal projects. Each resource needs approved evidence and a useful contact path. Covered inquiry routing, ownership and any additional market terms are defined in the agreement.
See Roofers Microsite Branded resources · routing defined in your scopeWhy owners say yes
Know what you own. Measure what it contributes.
Review the assets, operating workload and evidence behind the offer. The agreement identifies what your business controls, who receives covered inquiries and how the work is maintained. The investment decision depends on capacity, costs and actual outcomes.
Define practical ownership
Record the registrant, account access, content rights, renewals and transition responsibilities before launch. Distinguish owned components from licenses and services that require continued operation.
Define the exclusive route
Covered microsite inquiries are intended for the named business under the agreement. Define that handling separately from any market terms, and recognize that customers can contact other providers independently.
We carry the load
Assign responsibilities for domains, site work, approved content, hosting and maintenance. Your team supplies accurate service information, reviews relevant claims and handles inquiries through the agreed process.
Understand the evidence
Review scoped site status, available search observations and reconciled inquiry stages. Keep known data gaps and the next improvement decision visible in the report.
Straight answers
What owners ask first.
A microsite network is a planned portfolio of focused websites representing one business. Each destination needs a useful purpose and a clear relationship to the main brand. It can work alongside the main website and paid campaigns, with ownership and operation defined in the scope.
Yes. The strategy uses useful branded resources to support organic discovery and direct inquiries to the named business. Source evidence and qualification are reviewed separately. Any membership fee, allowance or lead related charge is defined in the actual agreement.
Changing words or city names does not by itself make a resource distinct. We review overlap, customer purpose and original evidence before deciding whether another site adds value.
The agreement identifies domain registration, editable site access, content rights, licenses, data access, renewals and transition responsibilities. Ownership should be checked component by component.
We assess microsite opportunities across roofing, restoration, windows, HVAC, remodeling and foundation repair, with other trade scopes reviewed individually. The fit depends on service capacity, useful content and a maintained inquiry process.
Yes. Garrison is our microsite software for multiple trades. The dedicated roofing page explains that application; the actual agreement defines ownership, inquiry handling, any exclusivity and commercial terms.
Multiple domains and long pages do not automatically avoid doorway abuse. Each site needs a distinct, useful purpose for people in a genuinely served market. We assess whether a separate site adds value beyond an existing page, keep business identity clear, and avoid near identical pages that merely funnel visitors onward.
A microsite launch establishes a starting point for useful content and direct inquiry routes. Search visibility and lead activity depend on the market, content, competition, and ongoing work. Review actual search observations and inquiries before deciding what to expand.
Keep your main site. It is your brand's home and can serve multiple markets. We first assess whether improving its local pages is the stronger option. Separate sites should add a useful, distinct experience and have a clear maintenance and ownership plan.
Content review and publishing responsibilities are scoped before launch. New articles need a distinct customer question, useful evidence and an appropriate next step. We may improve existing content rather than publish to a fixed volume target.
Your trade, your town list, and your real credentials: licenses, certifications, insurance, and the services you actually run. We build from what is true about your company, nothing invented.
Start the conversation
Tell us your trade and your towns. We map it.
No pressure sequence, no drip campaign. You get a straight read on what a network would look like in your service area, and what it costs.
OWNED LEAD SYSTEMS, ONE OF OUR EIGHT SERVICES
One brand.
A network of possibilities.
Garrison is our microsite software for local businesses and national trade brands. We connect useful branded websites, search visibility, and inquiries that go directly to your team.
Why own your lead source?For one service area or many markets across the United States. Start with your business, your customers, and the places you want to reach.
Start with your services, the markets your team can serve, and the evidence customers need to see.