Garrison · Microsite software by Trojan Digital Marketing
Garrison Microsite Networks: Lead Sites for Towns You Serve
Homeowners search for a roofer or a water cleanup company by town name, and where your website doesn’t show up, the call goes to someone else. A microsite network is a set of local lead generation websites, one per town, all carrying your company’s name and sending calls and forms to your office. Garrison, the microsite software from Trojan Digital Marketing, builds and runs them for roofing, water restoration, siding and window contractors. Roofing and water restoration memberships, offered outside Indiana, start at $399 a month for 50 sites. We’re based in Indianapolis.
In our Indiana network, the original 200 residential roofing microsites brought in 11 inquiries from June 29 through August 31, 2026, and 204 water restoration sites brought in 17 in July and August 2026, 11 of them during the August floods.
See Garrison applied to roofing: useful project resources, a recognizable company and covered inquiries directed to that business. Ownership, routing and any additional market terms are defined in the scope.
See Roofers Microsite“I had a great experience working with Jeff…”
Jeff Clerisier founded Trojan Digital Marketing in March 2018.
We have more than 1,400 live websites.
Based in Indianapolis, we serve businesses across central Indiana, including Carmel, Fishers, Zionsville, Westfield, Noblesville, Greenwood, Avon and Plainfield.
We also work with clients across the United States.
What a microsite network is
What is a microsite network?
Your main website can serve several cities, and sometimes a better page there is all you need. We add a separate town site only when it gives that town’s customers something your main site doesn’t. Every call and form goes to your business, and we check that delivery works.
One purpose, one useful resource
Each proposed microsite needs a distinct customer purpose. We compare it with improving the main website before adding a separate destination.
Practical ownership
Domain registration, site access, content rights, renewals and transition responsibilities are defined in the written scope.
Built for clear search answers
Clear business facts, useful answers and readable page structure support SEO, AEO and GEO work. Rankings and AI citations are not assured.
The problem with one website
Build for the places you actually serve.
Someone searching for water damage cleanup in their town wants to know you work there, what the job involves and who’ll pick up. We plan each market around towns you really cover, service pages written for them and a direct line to your office. A separate domain won’t rank just because it exists, so we start with what that town’s customer gains from it.
Service pages that match real searches
Water damage, roof replacement, siding repair: each site carries the service pages its town actually types into Google, written in plain language, not keyword soup.
Local content written for each town
We use local facts you or a public source can confirm, and only where they help a customer decide. A page copied with a new city name gives nobody a reason to visit.
Schema and structure under the hood
Appropriate structured data should match visible business and service information. Google does not require special AI markup for AI Overview eligibility.
One inbox, one phone line, yours
Calls and forms go to your phone line and inbox. Your agreement sets how they're delivered, which ones count as qualified and what you pay.
What makes another resource useful
When does a town need its own website?
A microsite needs more than another city name. Review the customer question, real service coverage and approved evidence before publishing. Local details belong where they help someone decide. A separate domain must provide a useful destination that the business has the capacity to maintain.
The city swap trap
Pages that repeat the same task with a different location label may add little for the customer. Assess overlap and whether one stronger destination would serve the need more clearly.
The digital garrison build
A defined audience, approved business evidence and a useful next step give the resource a reason to exist. Keep the provider identity and actual service coverage clear throughout the page.
Branded microsites
A microsite portfolio involves domain administration, useful content, appropriate structured data, hosting and continued maintenance. Review an authorized example in context to see how the customer journey works. Site counts alone do not establish qualified leads or predict another company’s results.
How it works
Three stages. Review what they contribute.
Claim the towns
We start by asking which towns your crews actually drive to, then check search demand and who already ranks there before we agree the list.
Build the network
The agreed rollout covers domains, approved content, appropriate structured data, hosting and verified inquiry routes.
Build on useful work
After launch, we watch each town's search data and rebuild or replace any town that stays quiet. On our own Indiana water restoration network, 204 sites brought 17 calls and form inquiries in July and August 2026, missed calls left out.
The sites do not sit still
Give useful content an improvement plan.
A content plan should follow customer needs and evidence. We review search intent, project information and unanswered questions, then choose whether to improve an existing page or create a distinct resource. How often we publish and who reviews each page are agreed in the scope. More articles alone do not establish more traffic or leads.
See the whole board
One portfolio view. Clear records and known gaps.
Define the portfolio inventory and reporting connections before launch. A useful report can bring together site status, available search observations and reconciled inquiry stages. Preserve the observation period and source gaps rather than claiming every customer journey can be identified completely.
Every site, one screen
List the sites in scope, their launch dates, operating state and next review action. Keep incomplete or unavailable resources visible alongside usable sites.
Real search data
Use available Search Console observations with the property, date range and filters shown. Search discovery and qualified business inquiries remain separate measures.
Inquiries you can review
Review available source evidence, qualification and duplicate handling. Call measurement or recording requires the appropriate configured system and agreed scope; a call does not establish a booked job.
Against the alternatives
Shared leads, ads or your own microsites: what do you keep?
Purchased leads, paid advertising and organic resources have different costs and delivery models. Providers may offer shared or exclusive arrangements. A main website and a microsite can both be business controlled assets. Compare the actual agreement, maintenance responsibilities and cost per accepted opportunity.
| Shared lead platforms | One site plus ads | Microsite network you own | |
|---|---|---|---|
| Who owns the asset | The platform | Depends on the agreement | Defined in the agreement and account inventory |
| What happens when you stop paying | Future delivery follows the provider’s terms | Ownership and transfer depend on the agreement | You keep the assets; hosting and upkeep still need funding |
| Who else gets the same customer | May be shared with several competitors; terms vary | Direct inquiries; geographic reach depends on the strategy | Direct to you; the customer may still contact other providers |
| How it behaves over time | Recurring costs and terms vary by provider | Can grow through content, links, and ongoing improvement | Local assets that can build value with useful content and upkeep |
Roofing and water restoration contractors in eligible markets outside Indiana can join through the roofing lead plans or the restoration lead plans. The membership comparison sets them beside other providers. To keep the domains in your business name, see owned lead generation pricing.
Who this is for
Built for trades that live on town by town searches.
For contractors who can answer every call the network sends and keep their service details current. We look at the services you sell, search demand, competitors and how much work your crews can take. If fixing your main website is the better first spend, we’ll say so.
Search, and the search after search
Built for Google today and AI answers next.
Customers may compare providers through search results and AI tools. Clear business facts, useful answers and readable pages support that research. Google’s AI features follow the usual SEO foundations and do not require special AI markup. That information quality work connects with our SEO, AEO and GEO work. Visibility and citations remain uncertain, so we review the evidence available and focus on useful answers customers can act on.
Explore the trade fit
Service questions the resources can answer.
Water restoration
Water restoration microsites can focus on urgent customer questions, clear service coverage, and a direct contact route. The content should explain the work a restoration company actually provides and how an inquiry is handled.
Residential roofing
Residential roofing resources can explain repair, replacement and the company’s assessment process. Garrison powers this roofing application, with routing and any market terms defined in the agreement.
Commercial and metal roofing
Commercial and metal roofing resources can explain supported systems, property types, project evidence and the next assessment step.
Siding and windows
Siding and window resources can help customers compare products, installation scope and project preparation before requesting a consultation.
For roofing contractors
See Garrison in action: roofing.
Garrison adapts the microsite model for roofing service decisions, from residential replacement to commercial and metal projects. Each resource needs approved evidence and a useful contact path. Covered inquiry routing, ownership and any additional market terms are defined in the agreement.
See Roofers Microsite Branded resources · routing defined in your scopeWhy owners say yes
Know what you own. Measure what it contributes.
Review the assets, operating workload and evidence behind the offer. The agreement identifies what your business controls, who receives covered inquiries and how the work is maintained. The investment decision depends on capacity, costs and actual outcomes.
Define practical ownership
Record the registrant, account access, content rights, renewals and transition responsibilities before launch. Distinguish owned components from licenses and services that require continued operation.
Define the exclusive route
Covered microsite inquiries are intended for the named business under the agreement. Define that handling separately from any market terms, and recognize that customers can contact other providers independently.
We carry the load
Assign responsibilities for domains, site work, approved content, hosting and maintenance. Your team supplies accurate service information, reviews relevant claims and handles inquiries through the agreed process.
Understand the evidence
Review scoped site status, available search observations and reconciled inquiry stages. Keep known data gaps and the next improvement decision visible in the report.
Straight answers
What owners ask first.
What is a microsite network?
A microsite network is a planned portfolio of organic lead generating websites for one business. Organic means the visits come from regular search results, so there's no charge for each click. Each destination needs a useful purpose and a clear relationship to the main brand. It can work alongside the main website and paid campaigns, with ownership and operation defined in the scope.
Is this lead generation?
Yes, it's website-based contractor lead generation. Branded sites are written for town and service searches and send any calls and forms to your office, where your team checks each one against the jobs you take. Any membership fee, included allowance or per lead charge is defined in the actual agreement.
Is this not duplicate content?
Changing words or city names does not by itself make a resource distinct. We review overlap, customer purpose and original evidence before deciding whether another site adds value.
Who owns the domains and the sites?
That depends on the plan. If you own the network, your business holds the domain registrations and every inquiry comes with the price. On a Garrison membership, Trojan Digital Marketing owns the network and the sites carry your company's name. Either way, the agreement lists registration, site access, content rights, renewals and handoff item by item.
What trades does this run in?
Current offers cover roofing, water restoration, siding, window replacement, window treatments and radon. Roofing, water restoration and window treatment networks are built for markets outside Indiana. HVAC, remodeling, foundation repair and a few other trades are built on request once scope and cost are agreed. Fit still depends on your crew capacity and an inquiry process someone maintains.
Is there a roofing specific version?
Yes. Garrison is our microsite software for multiple trades. The dedicated roofing page explains that application; the actual agreement defines ownership, inquiry handling, any exclusivity and commercial terms.
Are these doorway pages?
Multiple domains and long pages do not automatically avoid doorway abuse. Each site needs a distinct, useful purpose for people in a genuinely served market. We assess whether a separate site adds value beyond an existing page, keep business identity clear, and avoid near identical pages that merely funnel visitors onward.
How long until it produces leads?
A microsite launch establishes a starting point for useful content and direct inquiry routes. Search visibility and lead activity depend on the market, content, competition, and ongoing work. Review actual search observations and inquiries before deciding what to expand.
How is this different from buying home service leads?
A lead seller's terms decide whether the same homeowner request also goes to your competitors. A Garrison network sends calls and forms from sites in your company's name to your office. The homeowner can still contact other companies on their own.
Should I build a landing page instead?
A landing page fits one paid offer, because the ad sends people to a page that repeats the offer and asks for one action. A microsite network is built for people who search by town and service without an ad. If you're about to fund ads for one offer, the landing page may be the better first spend.
I already have a website. Do I need this?
Keep your main site. It is your brand's home and can serve multiple markets. We first assess whether improving its local pages is the stronger option. Separate sites should add a useful, distinct experience and have a clear maintenance and ownership plan.
Do the sites get new content after launch?
Content review and publishing responsibilities are scoped before launch. New articles need a distinct customer question, useful evidence and an appropriate next step. We may improve existing content rather than publish to a fixed volume target.
What do you need from me to start?
Your trade, your town list, and your real credentials: licenses, certifications, insurance, and the services you actually run. We build from what is true about your company, nothing invented.
Garrison in Indiana
More towns, one business answering the phone.
Here’s how a network goes up, from the first towns to every inquiry routed home.
- Claim the towns We check real coverage and demand before a town gets a site.
- Build the network Each town gets its own branded site under your name.
- Route it home Calls and forms from each site route to one inbox and one phone line.
- Count what came in Our own Indiana sites brought in calls and forms in their first weeks.
one phone line
Illustration. The towns are real Indiana places used as examples.
Our Indiana network so far
- 200 residential roofing sites · 11 inquiries · from June 29 through August 31, 2026
- 203 metal roofing sites · 4 inquiries · from June 29 through August 31, 2026
- 209 commercial roofing sites · 4 inquiries · from June 29 through August 31, 2026
- 204 water restoration sites · 17 inquiries · July and August 2026
- 100 window sites · 5 inquiries · their first five weeks live
Calls and form fills only. Missed calls aren't counted, and nobody guarantees rankings.
Source: Our Indiana roofing and restoration records through August 31, 2026. Window observation supplied October 1, 2026, covering the first five weeks live.
Start the conversation
Tell us your trade and your towns. We map it.
No pressure sequence, no drip campaign. You get a straight read on what a network would look like in your service area, and what it costs.
Ready to price an owned network?
The overview explains how Garrison sites and inquiry routing work. Our owned-network pricing page lists the build fee, annual site renewal and content tiers for domains registered to your business. Every lead those sites produce is included, with no per-lead charge on the owned offer.
Garrison microsite networks by trade
Garrison is our microsite software for local businesses and national trade brands. We connect useful branded websites, search visibility, and inquiries that go directly to your team.
Why own your lead source?For one service area or many markets across the United States. Start with your business, your customers, and the places you want to reach.
Start with your services, the markets your team can serve, and the evidence customers need to see.
Compare local ownership and membership options.
Use the local guides to compare network ownership with membership before requesting a territory review.
- Tampa owned roofing leads
- Brandon roofing lead memberships
- Dallas owned water restoration leads
- Plano water restoration lead memberships
- Tampa owned window replacement leads
- Plano window replacement lead memberships
Roofing and water restoration networks serve eligible markets outside Indiana. A guide does not confirm territory availability.