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TROJAN DIGITAL MARKETING

Video editing for businesses and creators, ready to post

Your interviews, job site clips and phone footage sit in a folder, and nobody has time to edit them. Trojan Digital Marketing, based in Indianapolis, edits that footage for businesses and creators across the United States. We cut it into one clear story, caption it and export each size you'll post. We also edit every video on the Jerry Super YouTube channel. Editing is priced after the free strategy call.

The first strategy call is free, and during business hours we aim to reply within five minutes.

Jeff Clerisier founded Trojan Digital Marketing in March 2018.

We have more than 1,400 live websites.

Based in Indianapolis, we serve businesses across central Indiana, including Carmel, Fishers, Zionsville, Westfield, Noblesville, Greenwood, Avon and Plainfield.

We also work with clients across the United States.

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THE CREATIVE STUDIOSTORY → ACTION
A short story with a clear purposeThree distinct storyboard frames connect a customer question, visible proof, and a clear next step. Select a scene below to explore the creative sequence. Timings are illustrative.A 15-SECOND STORY, FRAME BY FRAMEILLUSTRATIVE SEQUENCE0100-03 SECA betterway to…Make them look0203-10 SECGive them a reason0310-15 SECYOUR NEXT MOVE.LET’S TALKMake it easy to actTHE EDITONE STORY. THREE JOBS.000306091215THE HOOKTHE PROOFTHE NEXT STEP

The hook. Start with the question your customer is already asking.

Benefits

What the engagement should make clear

A clear opening

Give viewers enough context to understand the subject and why it matters.

A coherent story

Select the sequence around the message and the material actually available.

Readable captions

Review wording, timing, placement, and safe areas for the intended screen.

Useful formats

Agree the aspect ratios, lengths, and destinations needed by the publishing plan.

Recognizable branding

Use approved typography, color, and graphics where they support the message. If you don't have a brand guide yet, we can write one first through our branding service.

Audio review

Check dialogue, levels, music permissions, and the listening experience.

A review process

Name the approver, revision rounds, and factual checks in the scope.

An organized handoff

Deliver the agreed exports and explain source file access and reuse arrangements.

Service Details

Choose the work your business needs

Editorial structure and pacing

Shape the available footage around a clear opening, explanation, and useful conclusion.

Captions, sound and graphics

Use readable captions and approved creative elements that support the subject.

Versions for the publishing plan

Prepare the agreed portrait, landscape, or other exports and review each in its intended context.

Why Choose Us

A scope you can evaluate

The footage available

We list every interview, b-roll clip, logo and audio file before we quote. If the footage is thin, we'd rather say so than promise an edit it can't carry.

The exports you need

Agree destinations, aspect ratios and versions so the final package matches the publishing plan.

Music and source access

Confirm permissions for supplied assets and record which source files or project files are included in the handoff.

Feedback with one owner

Pick one person to approve the edit and agree the revision rounds. Notes tied to a timestamp get fixed fast; comments from five people slow every round.

A final factual check

Review names, captions, claims and any context that could be lost when footage is shortened.

A clear publishing route

Check the opening, final action and accompanying message so the finished video has a useful destination.

How We Work

From brief to review

01

Review the brief

Confirm the audience, footage inventory, permissions, formats, and next action.

02

Build a rough cut

Review the sequence, selected material, factual context, and missing inputs.

03

Refine the edit

Work through agreed feedback, captions, audio, and approved graphics.

04

Check the delivery

Review exports and the agreed handoff package before publishing the material.

From the businesses we've worked with

“Next level video editor and social media management!”

We keep the line that makes the next one matter.

When we cut an interview, we drop the rest. Captions follow the speaker’s exact words, and a transition stays only when it moves the story along.

What should we send with the footage?

Tell us who the viewer is, the one point they should remember, and where the video will appear. Include the original files and any claims that need checking. We can build a clear sequence from an interview, a demonstration, or a project walkthrough without inventing a customer story.

Talk through your next video
EDIT SEQUENCEIllustrative structure
The idea sets the pace.
  1. 01OPENName the problem.

    Give the viewer a reason to stay.

  2. 02SHOWLet the work speak.

    Use footage that proves the point.

  3. 03EXPLAINAnswer the objection.

    Keep the useful detail.

  4. 04CLOSEMake the next step clear.

    End on one action.

Use this illustrative sequence to plan the edit. Keep the shots that help the viewer understand.

We edit video for businesses and creators across the United States. The work starts with your audience, message and available footage, then turns those inputs into an agreed set of edits, captions and delivery formats. A service explanation, a creator series and a paid campaign each need a different brief.

Give the footage a clear purpose

Describe what the viewer needs to understand and where the video will appear. We use that direction to discuss the story, pacing, framing, graphics and next action. The edit should preserve the information and personality that make the material useful.

Jerry Super's YouTube channel grew from 8,380 subscribers on January 1, 2023 to 119,000 on September 25, 2026, the stretch in which we edited every video. Our case study shows how we keep his voice, the comic setup, portrait framing and captions. It provides a view of the creative work without promising that another project will produce the same audience response.

Choose the delivery package you need

An editing scope can include a primary version, selected adaptations, captions, motion graphics, sound work and poster or thumbnail preparation. The required work depends on the source files and the intended destination. Agree the deliverables, revision process and source project handoff before production.

  • Business and service explanations shaped around one useful customer question.
  • Creator and interview edits that preserve the speaker's voice and meaning.
  • Selected social versions with framing and text adapted for their destination.
  • Captions and graphic treatment reviewed for accuracy and readability.

Prepare a practical source material handoff

Tell us the approximate amount of footage, whether audio was recorded separately and any important scenes or takes. Include original files where available, approved brand assets and any permissions or usage restrictions. Flag missing material early so the scope reflects what can actually be made.

Our video editing brief covers file organization, output formats, captions and approval. The creative brief guide helps if the audience and message still need defining.

Agree a transfer method that preserves the source files and makes the approved material easy to identify. Name the person who can answer factual questions, the person consolidating feedback and the person publishing the final exports. If the project repeats regularly, use a consistent folder structure and brief for each installment. This gives the editor usable context while keeping room for each story to have its own structure and visual treatment.

Connect video with the page and campaign

A video can introduce a service, demonstrate a process or support a case study. Its destination should continue that explanation. Use a relevant page with clear business facts and a practical contact route rather than expecting a short clip to answer every buying question.

Paid media and social content scopes can coordinate the versions and destinations.

Plan captions, playback and discoverability

Caption wording and timing need review alongside the image. YouTube provides caption publishing options, while website playback needs its own poster, player and loading decisions. We can define those handoffs within the agreed project scope.

Google's video search guidance describes requirements for video discovery and eligibility. The page's actual purpose determines whether the video needs a dedicated watch page or supports other content. Publishing a video does not guarantee indexing, rankings or audience growth.

Review the work against the brief

The review should check the message, factual accuracy, pacing, captions, audio and required exports. Feedback is most useful when it identifies the moment, the concern and the intended change. Name one person to consolidate revisions and approve the final package.

Discuss your video editing project. Share your audience, publishing destinations and available material. We can then discuss a scope that fits the actual work, including any footage or approvals needed before editing begins.

Your questions, answered.

Do you edit footage supplied by businesses and creators?

Yes. Share the kind of footage, recording length, intended message and destinations so an appropriate editing scope can be discussed.

Do you provide filming as part of every editing project?

Filming is a separate scope question. Explain what material you already have and what still needs recording so the proposal can identify responsibilities.

How long will editing take?

Timing depends on source material, edit complexity, deliverables and approval rounds. The project scope should establish a schedule suited to that work.

Can you guarantee views or engagement?

No. Audience response depends on the material, subject, distribution and other factors. The editing scope covers creative work and deliverables rather than a promised number of views.

Are captions and different video shapes available?

They can be included in the agreed package. Specify the destinations and whether you need separate caption files, visible captions or both.

Can the video be used on our website?

Yes, when the intended use and asset permissions support it. Include website playback, poster imagery and publishing responsibilities in the handoff.

Give every clip a status before asking for a price

A clip register makes an editing quote easier to assess. It connects each recording with usable content, unresolved questions and the person who can answer them.

An owner may have a folder full of recordings and still lack the material needed for a finished explanation. A good take might contain an old price. The clearest demonstration might show a customer name. We suggest marking those issues beside the individual file before discussing how much editing the job needs. That gives our conversation a concrete starting point. It also keeps a missing answer from becoming a guess inside the finished film.

Keep the register small enough that someone will maintain it. A filename, a short description and a status can be enough for the first conversation. Add a contact for anything unresolved. We can discuss how the available clips affect the package once those limits are visible. A green status should mean the required checks were completed for the intended use. It shouldn't mean someone liked the shot during a quick look.

  1. Find the actual original Record where the source came from and keep its existing name beside any new label. If two copies differ, identify which contains the original sound. We don't want an editor spending billable time comparing files whose history the recording team already knows. Mark any compressed copy so its limits are apparent before it becomes the only working source.
  2. Describe what the clip proves Use a plain sentence about the visible action or spoken explanation. A shot of a package on a shelf can show its label. It doesn't establish a benefit the speaker never explained. Our editing discussion gets more precise when each clip's job is clear. A general label such as shop footage leaves too many possible uses open.
  3. Name the unresolved question A status can say product name pending, person approval pending or demonstration incomplete. Add the person who can close that question. We suggest keeping an unavailable pickup shot distinct from a factual correction. One may require another recording session. The other may only need the business to confirm what can be said.
  4. Keep restricted material visible to the team Mark a clip that needs removal of private details before sharing it widely. Ask the business who can approve its use and whether that approval covers the intended destinations. Our ability to open a file tells us nothing about permission. Record an unresolved restriction clearly so the attractive shot doesn't quietly become the assumed choice.

Repair meaning before polishing a shortened interview

A shortened interview needs a factual check against the original speech. Keep the source moment attached to any edit that changes a condition or qualification.

How do we flag a sentence that sounds too broad?
Point to both the source recording and the shortened passage. Explain which condition has disappeared. A speaker might have described a service available after an assessment, while the trimmed version sounds like immediate approval. We can discuss a different cut once the missing condition is clear. A note asking for more accuracy gives the editor less direction than a specific account of the changed meaning.
Can we join two answers into one sentence?
Joining answers can change the impression even when each word was spoken. Ask the factual approver to hear the combined passage beside its originals. Check whether the speaker was discussing the same product or situation. Our priority is preserving what the person meant within the chosen story. Keep a record of a requested rewrite if the original wording can't support that meaning.
What happens when a correction needs new audio?
Decide whether the business will supply a pickup recording, approve a shorter claim or remove the passage. We can explain the editing implications of each choice. Replacing speech may also require a different image sequence. Mark the version waiting on that input so another person doesn't approve an outdated rough cut. A written correction alone isn't usable sound for a spoken passage.
Who approves facts the editor cannot verify?
The business should name someone with authority over the subject. A presenter can approve their wording while another person verifies an offer or technical detail. We suggest one final owner for resolving disagreements before publication. Keep a requested wording change separate from evidence that makes it accurate. Confidence in a sentence doesn't establish the underlying business fact.

A correction can affect several places at once. If a product name changes in the spoken edit, check the caption track and the preview text too. Our discussion should cover that dependency before a version is marked ready. Otherwise the film may sound accurate while its visible words still carry the earlier error. Keep one approved form of the name beside the affected files.

Listen for tiny words with large consequences. Words such as may, after and selected can limit a claim. Removing a pause near those words can also change how a viewer hears the sentence. We prefer notes tied to the meaning at that moment. A demand to make everything faster doesn't tell us which conditions must survive the cut.

Check captions with the sound that gives them meaning

Caption checks should cover speech and meaningful sound together. Use the final audio version so wording corrections and timing changes stay connected.

Give each uncertain caption a reason for the question. It may be a proper name, an unclear word or a sound whose source matters. We can work from that specific note instead of guessing what a general spelling comment refers to. Ask someone familiar with the subject to confirm specialist language. Keep that approval attached to the final audio, since a later spoken replacement can invalidate it.

  • A voice from outside the frame may need a speaker label when identity affects understanding. Confirm that label with the person who knows the recording. Our edit should keep the viewer aware of who is speaking without assigning a name the team hasn't verified.
  • An audible alarm can explain why someone turns away from a demonstration. Decide whether that sound needs a caption for a viewer who can't hear it. We suggest checking its role in the scene rather than adding a label for every background noise.
  • A caption correction can change reading time even when the shot stays the same. Check the whole phrase at its final timing. We can discuss whether another break or a longer hold is needed. Keep the approved wording readable at the size the viewer will actually see.
  • A music note should describe relevant sound without becoming a mood claim the team can't defend. If the music is merely background, treat it according to the caption needs of the scene. Keep music permission questions in the asset record, separate from how the sound is described.
Should the caption checker watch with the audio muted?
A muted pass can reveal gaps in the explanation, but it should follow a pass against the sound. We suggest both because they answer different questions. The sound check confirms the words and relevant noises. The muted check asks whether their timing leaves a viewer able to follow the action. Record the file version used for each pass.
How do we handle a translated caption track?
Name the language and the person who can approve its meaning. A correct source caption doesn't establish an accurate translation. Our conversation can cover whether separate language files are required and who supplies approved wording. Check that a translated term still fits the scene after a later edit. Don't treat file delivery as a certification of the translation.

Keep each adaptation tied to an approved main edit

A version ledger shows which files share an approved edit and which contain separate changes. It helps prevent a corrected master from leaving older adaptations in circulation.

Historical Jerry Super Shorts grid showing portrait scenes and captions
This historical Shorts grid shows portrait scenes and captions. Its displayed audience figures belong to the original capture.
Proposed source and export register for an editing package
VersionContent approvalTechnical reviewPublishing owner
Main editNamed person approves the spoken meaning and selected footage.Check the complete exported sequence against the approved cut.Person responsible for the primary destination.
Portrait adaptationConfirm any shortened wording and cropped demonstration.Inspect the full vertical frame with its final caption treatment.Person assigned to the short-form channel.
Caption fileSubject expert checks names and relevant sound labels.Confirm timing against the exact corresponding export.Person attaching the approved language track.
Approved previewApprove the picture and any promise in the visible title.Match the preview to the selected release version.Person setting the destination preview.

An adaptation may share a source without sharing every approval. A portrait crop can remove the hand that performs the task. A shorter cut can lose the condition that kept a sentence accurate. We suggest recording what changed in each adaptation instead of marking the whole folder approved at once. Our package discussion should make clear which versions need their own content check.

The historical Jerry Super Shorts grid supplies a real reference for varied portrait scenes within a channel. Its visible audience figures belong to the archived capture. We don't treat them as a current count or a target for your package. The useful production question here is whether someone can identify the intended scene and approved version when several files are ready to upload.

Can we keep one approval for every ratio?
One approval can cover unchanged content if the approver has seen the relevant outputs and agreed what that approval means. Cropping or shortening may introduce a fresh issue. We can discuss a ledger that records shared approval alongside the specific checks still needed. Avoid using an approved master label to imply every derivative has been inspected.
What should happen when the master changes late?
List the adaptations that depend on the changed passage. Mark them awaiting confirmation until their content and captions are checked. Our concern is that an old file can remain technically playable while its facts are outdated. Keep the replacement linked to the same destination so the publishing owner can tell which upload is authorized.

Approve the viewer expectation as well as the finished frame

A preview should set an expectation the chosen edit fulfills. Check the release title, cover and opening together before approving the package for its destination.

Existing Jerry Super case-study cover showing the channel on a desktop monitor
The existing Jerry Super cover presents a channel on a monitor. Review the visible previews without inferring who is pictured.
  • Compare the approved opening with the proposed preview wording. A title about a complete demonstration needs footage that actually shows the promised task. We suggest naming the missing step if the sequence stops early. That gives the business a choice between changing the promise and recording more material.
  • Inspect small text with the destination context in view. A preview that looks readable in a large approval window may be harder to interpret when surrounded by other items. Our discussion can include the intended display, but the publishing owner should verify the actual presentation after upload.
  • Check whether the preview implies an identity that hasn't been confirmed. A person visible on a monitor can be part of the displayed channel content. The cover alone doesn't establish that person's name or role. We keep the description tied to what can be seen and the project record can support.
  • Distinguish a representative frame from a misleading moment. An unusual expression can introduce a scene accurately when the video supplies its context. A business demonstration may need a calmer image showing the actual task. Our creative discussion should keep that choice tied to what the viewer is about to watch.
  • Record the destination's chosen preview beside the export name. If the publisher replaces it later, keep the new picture identifiable. We don't want a future update to be judged against a preview that was never used. A modest release record can preserve that difference without turning every upload into a large project.

The Jerry Super project cover presents a channel on a desktop monitor. It offers an example of a channel presentation, while the separate grid shows individual portrait scenes. Neither image tells us who is pictured outside the channel content. We can discuss the visible relationship between preview and film without adding an editor identity or workplace claim.

Ask the factual approver to read the preview as a buyer would. A brief line can make a broader claim than the film itself. If the spoken explanation includes a limit, the cover should avoid creating a conflicting expectation. Our aim is a release whose separate parts tell a coherent account. Approval of the film shouldn't leave the title as an unchecked final addition.

Turn conflicting feedback into one usable correction queue

One correction queue gives the editor a clear instruction for each disputed moment. Name who resolves conflicting notes before the next version is requested.

  1. Separate observation from requested change Start with what the person saw or heard at a named moment. Then describe the change they want. We can respond to a note saying the tool name is wrong at a specific line. A note saying the scene feels off may need another conversation. Both can matter, but they ask for different kinds of work.
  2. Assign a reason to the correction Use plain labels such as factual error, missing explanation, sound problem or personal preference. Our discussion can then identify which item blocks publication and which is a creative choice. Keep the label connected to the note's details. Calling something factual doesn't make it true, so the business still needs to supply the approved wording or context.
  3. Resolve opposing instructions If one person wants a passage removed and another needs it retained, the approver should choose a direction. Tell us whose answer controls before another edit begins. A combined list that preserves both instructions passes the conflict to the editor. We suggest settling the business reason first so the next cut can respond to a clear request.
  4. Attach notes to the viewed file Name the exact cut the team watched. A time reference from an old version can point to a different scene after shortening. Our next conversation is easier when the file and the note travel together. Keep resolved comments visible in the record so a later reviewer doesn't raise the same issue against an already corrected passage.

Cost comparisons become clearer when the correction process is visible. One package may include a certain number of agreed passes, while another handles changes differently. Ask what counts as a pass and how new material affects the work. We can discuss those questions against your actual footage. Avoid comparing two prices as if they buy identical labor when their approval assumptions differ.

A new business fact can create more work than a preference about a transition. If the product changes while editing is underway, several scenes may need replacement. Tell us what changed and which approved material remains accurate. Our estimate can then reflect the revised assignment. Keeping the reason visible helps the owner decide whether another recording session is worth arranging.

What if several people need to comment?
They can each supply notes while one person returns the resolved instructions. Ask that owner to preserve factual questions until someone answers them. We don't need everyone to share a creative preference. We do need a final choice where instructions conflict. Record who can approve release after the corrected version is checked.
Can approval happen before every question is answered?
Approval can identify a limited use or version while another remains pending. State that boundary clearly in the record. Our suggestion is to avoid a single ready label for a package containing unresolved files. If an issue affects the core claim, the approver should decide whether the release must wait or the claim can be removed.

Use an Indianapolis department explanation without adding claims

A local shop explanation can begin with verified department wording. The edit should preserve the employee's meaning and identify any missing shot needed to show it.

Illustrative example A store employee explaining a department in an Indianapolis, Indiana retail video

Before

  • Imagine an unnamed shop supplies a recording of an employee describing where a department is located. The employee uses the approved category name and points toward shelves outside the frame. The team also supplies a translated label whose wording hasn't been approved for the spoken explanation. These are invented production inputs for this exercise.
  • The rough sequence shows the speaker and then a close view of a product. That product image doesn't show the department location. It could also make the viewer assume the employee was recommending that item. Our suggested correction starts by identifying the missing location shot and the untranslated meaning. A faster edit wouldn't resolve either gap.

After

  • The proposed register marks the location shot as a pickup request. The business confirms the source wording before a language approver checks the translated caption. We can discuss keeping the employee's explanation intact while replacing the product close view with a relevant department shot. Until that shot exists, the cut should avoid implying that it demonstrates the route.
  • The final acceptance question asks whether the viewer can connect the department name with the place the employee describes. Any product availability or benefit needs separate business confirmation. Our example doesn't include a sale, a customer response or a published result. It illustrates an editing choice the owner can evaluate from the material and approved language.

Georgetown Market in Indianapolis, Indiana supplies real visual context for this exercise through its photographed bilingual department signs. The soup sign pairs SOUPS with SOPAS, and another sign names functional beverages. We can use those visible labels to explain why department wording deserves careful handling. That reference doesn't establish a Georgetown video assignment or the products currently available there.

Jeff's Georgetown employment ran from July 2023 through July 2025, in the marketing director role. We keep that relationship clear when discussing the signage record. Our illustrative shop is unnamed and its footage is invented for teaching. The practical lesson is a small one: accurate category words still need footage and approved speech that explain the intended subject.

Test the delivered package as the next editor or publisher would

A delivery check should confirm that the agreed files open and match the authorized versions. Name who retains the sources and who handles publication afterward.

How can we check a package before accepting it?
Open the delivered exports instead of relying only on the approval player. Confirm that the names match the version ledger and that the correct caption files are present. We suggest checking the start and finish as well as the corrected moments. An export can introduce a problem after the cut was approved. Keep the check tied to the actual delivered file.
What should we ask about reopening the editing project?
Ask which software version and linked files are required, if an editable project is included. Some assets may depend on separate access or licenses. Our package conversation should identify what another editor would need to reopen the agreed work. A project file that points to missing media may be present in the folder while remaining unusable for a future change.
Who is responsible for the live upload?
Name the publishing owner and the destination within the agreement. That person should confirm the correct version, preview and caption track after upload. We can discuss a publishing task if it's part of the requested work. Keep access arrangements separate from the creative files. Sending a finished film doesn't itself establish that the destination is configured correctly.
Does an editing package include search discovery work?
Ask which website tasks are included before treating an export as a search deliverable. Google's video guidance discusses watch pages and requirements for video indexing. That is a separate publishing question from whether the film communicates accurately. We can discuss the website role alongside the edit when needed. Retain the distinction between a delivered file and confirmed discovery.
  1. Confirm the release set Match the supplied files with the agreed package and mark any missing item. We suggest one clearly identified release folder. Keep rough cuts elsewhere so the publisher can choose without comparing similar final names. If a promised format isn't present, record that specific gap before treating delivery as complete.
  2. Check a practical reopening path If source handoff is included, open the project with the agreed linked media and record any missing dependency. Our discussion should account for files the business supplies separately. Confirm the retention location and access owner. A future change is easier to assess when the usable source set is known.
  3. Verify the actual destination Have the publisher check playback and the chosen supporting files where the film will appear. Use the approved wording for the accompanying description. Tell us if the destination changes the presentation so any requested correction is specific. Keep the upload record linked to the authorized release rather than an earlier preview.

Ask us about the package using a small selection of representative clips and the versions you expect to publish. Explain which source questions remain open and who can resolve them. We can then discuss the editing work in concrete terms, including the checks the business needs to handle. A bounded assignment is easier to price than an open request to make every available recording usable.

Sources

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Based in Indianapolis, working with businesses across the U.S.

Based in Indianapolis, we serve central Indiana and clients across the United States.

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