Our first step is asking ChatGPT, Gemini, Perplexity and Google the questions your buyers ask, then saving what each one says about you. Each wrong fact gets traced back to the page or listing it most likely came from. We fix your own pages first, since those are the ones you control, then point out the outside listings that still disagree.
It's for an Indiana business serving nearby customers or a company selling across the country. Either way, your pages should say plainly where customers can visit, where your staff travel and what you deliver online. We'd skip pumping out extra pages with an AI writer, because more pages repeating the same facts give an answer tool nothing new to quote.
Frequently asked questions
How much do AI SEO services cost?
The price is set after the free strategy call, once we know how many pages and profiles need work. You can look first for less: the first Jev scan of your domain is free for up to 100 pages, and the $99 full audit reads up to 3,000 pages, scores up to three competitors you name and includes one rescan after your fixes.
What does AI SEO mean in this service?
It means getting answer tools like ChatGPT and Google's AI Overviews to describe your business correctly and link to your pages. In practice that's plain facts on each page, openings that answer first and crawlers allowed in. We may use AI to help draft, and every fact in a draft gets checked against your facts pack.
Does the service include Google Business Profile work?
Yes, when your business qualifies for a profile. We word its name, services and service areas the same way as your facts pack, so an AI answer finds one version of you. A company selling online doesn't automatically get a profile in each city it sells to, and a city page won't change that.
Can Trojan Digital Marketing guarantee an AI citation or local ranking?
No. Google and each AI company pick their own sources, and your offer, prices and competitors shape what buyers do next. What we commit to is the work agreed on the call, such as the facts pack, the page rewrites and the crawler checks.
Which pages do you fix first?
The page that sells the service you pick on the free strategy call, plus the route from it to your phone or form. We start there because it's the service you said matters most. Other pages follow once that one reads right.
What should we bring to the first conversation?
Just your website address and the one service you most want AI answers to get right. A screenshot of a wrong AI answer helps, but you don't need a dashboard or any reports.
On the free strategy call we pick the first pages worth fixing, and the price comes after that call.
What do Trojan Digital Marketing's AI SEO services include?
They cover the facts and pages AI tools read before describing you. That starts with a checked facts pack holding your registered name, the municipality you work from, current services and the areas you cover. From there we rewrite the openings on the pages that sell, so a buyer's answer sits in the first 150 words. Crawler access in robots.txt gets checked too, and the free strategy call settles which parts your site needs.
Can you guarantee ChatGPT or Google will recommend us?
No, and be wary of anyone who does. The companies behind those tools decide which sources an answer cites. What we control is whether your pages state your facts plainly and whether AI crawlers are allowed to read them. A $19 rescan after the fixes shows which page scores moved, so you can check the change yourself.
Our shop is in Speedway. Should our pages just say Indianapolis?
Name Speedway. Indianapolis and Marion County merged under Unigov in 1970, but Beech Grove, Lawrence, Southport and the town of Speedway stayed outside the consolidated city and still govern themselves. When your site says one thing and an old directory says another, AI answers have two versions to pick from, so we choose the accurate one and make your pages, profile and schema repeat it.
Which towns does Trojan Digital Marketing's AI SEO work cover?
Our home base is Indianapolis, and the central Indiana service area reaches Carmel, Westfield, Noblesville, Fishers, Zionsville, Avon, Plainfield and Greenwood. We take AI SEO work from other states remotely, because it lives on your site and profiles. Whichever town you're in, the facts pack spells it exactly, so an answer engine can place you where you actually operate.
What happens after I reach out?
You get a free strategy call, and during business hours we aim to reply within five minutes. Bring the questions customers ask before they buy and any AI answer about your business that got something wrong. The call starts from those examples and the pages that should have answered them, so the time goes to your own site.
Do we need a new website before starting AI SEO?
Usually not. Most AI SEO work happens on pages you already have, by tightening the first paragraph and fixing text that crawlers miss because it only loads with scripts. A rebuild makes sense only when the site can't be edited. If you're starting from nothing, the Marketing Startup Kit is $7,997, or three monthly payments of $2,799, and it includes a custom website.
“I had a great experience working with Jeff…”
We have more than 1,400 live websites.
Based in Indianapolis, we serve businesses across central Indiana, including Carmel, Fishers, Zionsville, Westfield, Noblesville, Greenwood, Avon and Plainfield.
We also work with clients across the United States.
Which Indianapolis facts shape AI SEO for a local business?
AI SEO for a business based in Indianapolis, Indiana starts with place facts, since the consolidated city-county government makes the question of where you are harder than it looks.
Indianapolis, Indiana
Indianapolis and Marion County share a consolidated government called Unigov, created by a state law passed March 13, 1969 that took effect January 1, 1970. It grew the city from 82 to 402 square miles.
An Indianapolis address can sit almost anywhere in the county, so a facts pack should also name the part of the city you work from.
Encyclopedia of Indianapolis, 'Structure of Unigov'Checked September 25, 2026Beech Grove, Lawrence, Southport and the town of Speedway are Marion County municipalities outside the consolidated city, and they still govern themselves.
A business based in one of them should use that name the same way everywhere, so AI answers don't file it under the wrong city.
Encyclopedia of Indianapolis, 'Excluded Cities'Checked September 25, 2026Indiana has no single statewide business license. Businesses register with the Secretary of State through INBiz, and other requirements depend on the type of business.
The name on your INBiz registration is the one your site, profile and structured data should repeat word for word.
IN.gov Business Owner's GuideChecked September 25, 2026
These are public facts about Indianapolis and Indiana. None of them describes one of our clients or a job in the city.
Who supplies what in an AI SEO facts pack?
An AI SEO facts pack for an Indianapolis, Indiana business splits cleanly: you confirm what's true about the company, and we put it where AI tools and crawlers read.
What you confirm
- Your business name exactly as registered
- The city or town you operate from
- Services you still sell and ones you've dropped
- Questions customers ask before they buy
- Any AI answer about you that got a fact wrong
What we handle
- Opening paragraphs rewritten to answer those questions
- Organization structured data that matches the pack
- robots.txt checked for the AI crawlers you want
- A Jev scan of the pages before any edits
Choose the business outcome before the work package
Start with the decision your website should help a suitable customer make. They may need to understand whether a service fits, compare approaches, prepare for an assessment, or decide whom to contact. A useful engagement identifies the information and destination that support that decision.
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Bring the problems your team can observe. Repeated questions about scope, incomplete inquiries, inconsistent service descriptions, or a difficult mobile contact path can provide concrete starting evidence. A monitoring score may suggest an investigation, but it should not automatically determine a large production commitment.
The AI local search optimization guide explains the discovery journey. This service page focuses on turning that understanding into a defined set of changes with owners and acceptance conditions.
Establish the facts and destinations that matter
- Question
- Identify what the customer needs to know.
- Answer
- Explain it clearly.
- Evidence
- Support the answer with a source.
A first phase can inventory the main service pages, supporting resources, contact routes, relevant profiles, and available reports. The review should state its coverage. A sampled assessment can be useful when its boundaries are clear; it should not be sold as an exhaustive inspection of every page and integration.
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Approve the facts that affect qualification: services, geographic coverage, contact methods, eligibility, preparation, commitments, and exclusions. Identify the person who can confirm each fact. Writers and software should not invent offices, credentials, project results, or response promises to complete a page.
Use the business facts article to prepare those inputs. A reusable facts pack can reduce repeated clarification, while each public destination still needs an explanation suited to its reader.
Scope technical work around confirmed conditions
Review the public page, relevant access controls, and available account evidence before recommending technical changes. Google's AI optimization guide places generative search within foundational SEO. A special file or proprietary readiness score does not replace a useful, accessible site.
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The implementation plan should name the affected route or setting, the observation, the recommended change, and how the result will be checked. If another web provider must implement it, include that dependency. A correct recommendation has limited value when no one is responsible for putting it into production.
Where the business needs a focused review of Google's generated summaries, the AI Overviews optimization service provides a narrower evidence and page improvement scope.
Improve pages around buyer decisions
Content work can include a clearer service explanation, a fair comparison, a preparation resource, consolidation of overlapping pages, or original evidence. The right mix depends on the current library and the business's ability to supply expertise. A fixed article quota should not decide the strategy before the review.
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Use direct answers for bounded questions, tables for parallel choices, and processes when sequence matters. Keep important conditions beside the claims they qualify. A hypothetical example can explain reasoning, but it should never be presented as a real client outcome.
Each proposed page should have a distinct job and a maintenance owner. If an existing destination can answer the question well, improving it may be more useful than creating another URL with similar wording.
Connect the work to local discovery where appropriate
- Business
- Start from the real business.
- Coverage
- Identify the places it actually serves.
- Office
- Do not turn a service area into an invented office.
Businesses serving nearby customers need accurate local information as well as useful website answers. Google Business Profile optimization can address the eligible profile and its current information. Google Maps and local pack SEO addresses the local results journey and its evidence.
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For companies that travel to customers, service area business SEO helps define truthful coverage and suitable destinations. A city focused page should explain real service delivery rather than imply a staffed office or profile eligibility that does not exist.
Our AI Mode local search service connects detailed local buyer questions to those foundations. The work should make the journey coherent while keeping profile performance and AI search evidence distinct.
Make the inquiry path part of the scope
A customer who reaches a useful answer still needs an appropriate next step. The page should explain what information is needed and what happens after contact. A consultation resource may ask about the current website and business problem; an assessment page may need different preparation details.
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Review the actual form, mobile experience, and receiving workflow. Ask only for information the team can use at that stage. A vague form can create repeated follow up, while an unnecessarily long form can make the initial conversation harder to start.
If intake automation is included, define which actions are suggestions, which need review, and who owns exceptions. An automated draft should use approved service facts and preserve the customer's original message.
Report evidence that supports a decision
A recurring review should show completed changes, platform evidence, recorded website activity, and qualified inquiries under clear definitions. Google's Search generative AI report documents AI impressions and available dimensions. Its scope should remain visible in the report.
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A Web only export cannot establish separate AI performance. A sampled citation record does not measure every customer's experience. An impression is not a visit, and a visit is not a qualified opportunity. We can organize these sources together without forcing a complete attribution path that the data does not provide.
Read the local AI measurement article for the practical implications. The report should end with a recommendation, its evidence, unresolved uncertainty, and an accountable next action.
Keep the engagement reviewable
- Observe → review
- Check the page and its evidence.
- Update → recheck
- Publish the change and check the result.
The scope should state who supplies expertise, approves claims, implements changes, and verifies the public result. It should also identify the accounts and assets involved, the access arrangement, and the records the business retains. Those details make the service easier to manage as the team changes.
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List dependencies and a process for new findings. If the review uncovers a broken contact route, the business should understand whether its repair replaces planned work or requires a separate scope. A useful engagement can adjust priorities without becoming an undefined stream of tasks.
The article on choosing an AI SEO agency for a local business focuses on evaluating whether a provider understands the operating model behind local discovery. It is particularly useful when proposals combine Maps, profiles, website content, and AI monitoring.
A hypothetical first engagement
Imagine a regional service business whose owner wants more visibility in AI answers. The initial review finds that the service page is accessible but does not explain project eligibility. A public profile links to a broad homepage, and the inquiry form gives staff little useful context. Available reporting does not establish which AI experiences influenced past customers.
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A sensible first scope could clarify eligibility, improve the service destination, review the appropriate profile link, and refine the inquiry handoff. It could also create a stable question sample and source register for later measurement. These tasks work together around a real buying decision.
The acceptance review would check approved facts, public page behavior, and the receiving workflow. Later reporting would preserve uncertainty about attribution while examining the relevant evidence. This hypothetical example illustrates how scope follows findings; it is not a claimed client result or a promised performance increase.
Prepare a brief that makes the first scope concrete
Identify the service you want to improve, the customer it fits, and the uncertainty that currently slows the conversation. Include the main destination and a few anonymized examples of the questions your team receives. If several markets are involved, explain whether the delivery model changes across them. That context helps distinguish a local profile task from a website explanation or a broader content need.
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List the evidence and access available now. A business may have approved service documents but limited analytics, or useful account exports but inconsistent inquiry qualification. The first phase should state which gaps it will resolve and which conclusions remain outside the available evidence. A missing report should narrow the claim rather than invite a guessed performance story.
Agree on a concrete review packet for the first phase. It can contain the facts register, page findings, recommended changes, ownership responsibilities, and measurement definitions. Each recommendation should identify the buyer benefit and a completion condition. This lets the owner approve an implementation based on useful work rather than a vocabulary heavy presentation.
Also identify the maintenance responsibility created by the work. A new comparison or market explanation introduces facts and links that can change. The scope should make clear who reviews them when the service changes. That operating detail helps the business choose a package it can sustain rather than simply maximizing the amount of material produced at the start.
The first proposal should identify the decisions you can approve now and the evidence needed before committing to broader work.
Sources & further reading
Talk with Trojan Digital Marketing
Based in Indianapolis, we serve businesses across central Indiana, including Carmel, Fishers, Zionsville, Westfield, Noblesville, Greenwood, Avon and Plainfield, and clients across the United States.


