Westfield Roofer
A Westfield, Indiana roofing website that pairs call and inspection routes with five before-and-after project comparisons.
Sheet 01 Garrison · roofing microsites
Garrison Roofing Microsites
That Send Calls to Your Office
A homeowner a few towns from your shop searches for roof leak repair and calls a roofer Google shows. Garrison, the microsite software from Trojan Digital Marketing, builds branded roofing sites for the towns you pick and sends their calls and forms to your office. Memberships start at $399 a month for 50 microsites. We check your current website first, since a better page there is sometimes the fix. Jeff Clerisier, our founder, plans the towns with you.
In our Indiana network, the original 200 residential roofing microsites brought in 11 inquiries from June 29 through August 31, 2026. They ranged from replacements and leak repairs to a same day tarp. Our 203 metal roofing sites logged 4 inquiries over the same weeks, including requests for two full metal replacements.
Get a free map of your roofing towns
“I had a great experience working with Jeff…”
Heather DoanGoogle review
Jeff Clerisier founded Trojan Digital Marketing in March 2018.
We have more than 1,400 live websites.
Based in Indianapolis, we serve businesses across central Indiana, including Carmel, Fishers, Zionsville, Westfield, Noblesville, Greenwood, Avon and Plainfield.
We also work with clients across the United States.
Plat · territory survey Sheet 01 of 01
Illustration only · not current clients or coverage
Recorded Garrison · Trojan Digital Marketing
- Instrument
- Focused roofing microsites
- Grantee
- Ownership documented by component
- Exclusivity
- Inquiry routing defined in your scope
- Discovery
- SEO and AI search foundations
Sheet 02 Roofing marketing, the honest version
Build a roofing lead source around your brand.
A roofing lead strategy needs clear costs, a recognizable business identity and useful information for the customer. Review these three decisions before adding another lead source.
Notice 01
Renting
Purchased lead arrangements vary. Review qualification, sharing or exclusivity, delivery rules and what the business retains.
Notice 02
Customer trust
Customers compare local and visiting providers. Show your actual credentials, project evidence, service scope and follow up process.
Notice 03
Coverage gaps
Review gaps in useful service information and search discovery before deciding whether to improve an existing page or add a resource.
Sheet 03 Rented, shared, or held
Shared leads, one website or your own microsites: which fits?
Purchased leads, a main website and focused microsites can serve different roles. Compare the actual sharing terms, retained assets, maintenance needs and inquiry definitions. A main website can reach several markets, and paid traffic can support a website the business controls.
| Shared leads | One website | A garrison | |
|---|---|---|---|
| Ownership | Defined by the provider’s terms | Defined by the site agreement | Documented domain and content rights |
| Inquiry recipient | Sharing or exclusivity varies | The named business | The named business under the scope |
| Market coverage | Selected service and delivery areas | Can support multiple markets | Useful resources for genuine coverage |
| Ongoing operation | Delivery follows current terms | Hosting and upkeep remain necessary | Hosting, renewals and upkeep remain necessary |
| Over time | Review cost and accepted opportunities | Improve content and the inquiry path | Review evidence before expanding |
Sheet 04 Not one bucket called roofing
Roofing microsites for each service you sell
We write a page for each service you run, in each town you serve. Between June 29 and August 31, 2026, our original 200 Indiana residential roofing sites logged 11 calls and form inquiries. Our 203 metal and 209 commercial roofing sites in Indiana logged four inquiries each over those dates, with missed calls left out.
Parcel 01
Residential reroofing
Tear off and replace, storm aged roofs, and the everyday residential work, built town by town.
Parcel 02
Commercial and flat
TPO, EPDM, modified bitumen. Restoration and repair, written for the people who search for it.
Parcel 03
Metal roofing
Standing seam and metal shingle, in the towns where metal is the right call. Inquiries to our Indiana metal sites in that period covered two full replacements, a metal shingle quote and a repair.
Parcel 04
Storm and emergency
Tarping and leak response resources based on the services, availability and intake process your roofing team actually supports.
Parcel 05
Gutter systems
Installation, repair, and guards, sold alongside the roof or on their own.
Parcel 06
Insurance claim help
Resources that explain your roofing documentation process and distinguish contractor support from the insurer’s decisions.
Sheet 05 Claim · Raise · Hold
How we build a Garrison roofing network
A scoped portfolio of roofing resources, each with a useful customer purpose. We compare the main website and proposed microsites, agree the operating responsibilities and connect approved pages with the business that handles the request.
Sta 0+00
Claim the map
We review actual coverage, search intent and customer needs, then document the proposed domains, accounts and ownership arrangement.
Sta 1+00
Raise the garrison
The agreed rollout gives each resource a useful purpose, approved business information and a tested inquiry route.
Sta 2+00
Hold the ground
Useful content and ongoing improvement can build on earlier work. Review observed results, operating costs and maintenance needs before expanding.
Sheet 06 What ownership actually means
Who owns the domains, pages and inquiries?
The scope identifies what the business controls, what remains licensed and who maintains each component. Review the domain, content, platform and inquiry records together before deciding how the portfolio should operate.
What you hold Spelled out in your agreement
- Every domain Registrant, account access and renewal responsibilities documented in the agreement.
- Every page Written for a distinct customer need with approved service and market information.
- Every position Structured so search engines and AI tools can read it.
- Your market Recipient business, coverage and any agreed exclusivity terms documented before launch.
We walk you through a live network on a call, screen shared, and answer anything you want to ask about it. What we will not do is print somebody else's numbers on a web page and let you read them as a promise of yours.Request the territory call · we show the real thing, in context
Sheet 07 Search, and the search after search
How roofing microsites show up in Google and AI answers
Your main website can serve multiple markets. A separate roofing microsite needs a distinct useful purpose, clear business information and an appropriate next step. We review those fundamentals alongside SEO, AEO and GEO rather than treating another domain as a ranking shortcut.
Legend
SEO
Useful service information, clear page structure and crawl checks, with indexing monitored separately.
AEO
Clear answers to real roofing questions, with facts and service boundaries that customers can understand.
GEO
Consistent business facts and useful explanations for people comparing providers through search and AI tools.
Built properly
Responsive pages, compressed imagery and practical performance checks across the customer journey.
Sheet 07A What makes another resource useful
Every microsite needs a customer purpose.
A new domain or city name is not enough. Start with the customer question, actual service coverage and approved project evidence. Then assess whether the resource adds information or a useful action beyond the main website. Expansion should follow that review and the capacity to maintain the work.
Sheet 07B Launch day is the starting gun
Keep the useful resources current.
Content improvement is selected from customer questions, search evidence and the information your roofing team can approve. A new article needs a distinct purpose; an existing page may need a clearer answer or better project evidence instead. Publishing cadence, review responsibilities and reporting are scoped to the engagement.
Every suburb, one screen
A portfolio inventory can show covered sites, launch dates, current operating status and the next review action. Reporting access and connected systems are defined in the scope.
Real search data
Available Search Console observations can show discovery by property and page. Keep the date range, filters and known gaps visible, separate from qualified inquiry counts.
Inquiries you can review
Review the available source record, duplicate handling and qualification stage. Call measurement or recording is included only when appropriately configured and agreed; a call is not automatically a booked job.
Sheet 08 The math that matters
Where your marketing money actually goes.
Paid advertising, purchased leads, and owned microsites serve different roles. An owned website can retain useful content and direct inquiry routes while requiring maintenance, hosting, and marketing work. Discuss domain ownership, access, responsibilities, and target markets in the project scope.
Get your territory mapped
Sheet 09 Define the scope
Define the relationship.
The proposed exclusive routing model directs covered microsite inquiries to the named roofing company. The agreement defines the sites, recipient, duration and any additional market terms. It does not prevent a customer from contacting another roofer or reserve a position in search results.
01
Nothing is yours to lose yet
We map your territory and show you the towns before you commit to anything.
02
The deed comes first
Domain registration, access, renewal and transition responsibilities are confirmed in the scope.
03
We spell out the limits
Exclusivity, market boundaries, and term are in the agreement, not on a web page.
04
We promise you nothing about Google
No rankings, no lead counts, no revenue. Anyone who does is selling you something else.
Sheet 10 Your roofing microsite scope
Review the work before you commit.
A scope should cover these decisions:
- An itemized setup scope and fee before you decide to proceed.
- Domain and account responsibilities documented before launch.
- Additional divisions and future work reviewed and priced in their own agreed scope.
- The named inquiry recipient and any agreed market terms documented with their boundaries and duration.
The current proposal defines scope, fees and responsibilities. Future work is reviewed under its own agreed terms.
This page is a description of a service, not an offer, contract, or guarantee. Pricing, scope, exclusivity, and term are set out in your signed agreement.
Related projects
Sheet 11 Straight answers
What roofers ask before they claim a map.
01Why suburbs first instead of the big city?
Markets are selected from actual service capacity, customer demand evidence and competitive context. A suburb is not automatically easier to rank in than a city. We compare the existing website with a proposed resource and prioritize the option that adds useful information for the intended customer.
02What is a garrison?
A garrison is a planned portfolio of branded roofing microsites. Each resource needs a distinct customer purpose and a clear relationship to the roofing company. It can work alongside the main website and paid campaigns. Domains, content rights, maintenance and inquiry routing are defined in the scope.
03Do I own the websites?
The agreement identifies the registrant arrangement, site access, content rights, licenses, renewals and transition responsibilities. Review each component before relying on a broad ownership claim.
04How is this different from buying shared roofing leads?
Providers use different lead models, so compare their actual terms. Garrison focuses on branded resources and covered inquiries routed to the named roofing company under the agreement. Customers may still contact other contractors independently. Retained assets and ongoing costs are documented separately.
05Can I get found in towns where I have no office?
A company can explain genuine service coverage without claiming an office in every town. Its main website may already serve several markets. We assess whether a separate resource adds useful information, maintain an accurate business identity and avoid invented addresses or map pins.
06How long does it take to launch?
The schedule depends on the agreed scope, approvals, source material and technical requirements. We define the rollout and its dependencies before work begins rather than publishing an unverified typical launch time.
07Do you guarantee rankings, leads, or revenue?
No. Rankings, citations, lead counts and revenue remain uncertain. The agreement defines the work and any commercial terms. Scenario calculations are labeled assumptions and are not measured results or delivery promises.
08How much does it cost?
Memberships start at $399 a month for 50 microsites with every qualified lead included, or $800 for year one on the pay per lead plan. Larger or owned networks are priced after the free strategy call.
09Is this exclusive to me?
Exclusivity terms are set out in your agreement, including how the market is defined and how long it holds. We define the project and its commercial terms before launch.
10Is this only for Texas roofers?
No. The map above is an illustration. Garrison is built around your target markets. We review project fit before confirming the scope.
11What happens if I stop?
Your options are spelled out in the agreement before you ever sign it. Nothing about how you leave is hidden in fine print you meet on the way out.
Sheet 12 The founder
Built around the work behind the website.
Trojan Digital Marketing is run by Jeff Clerisier from Indianapolis and works with businesses nationally. Garrison is our microsite software. Its roofing application brings a defined process for market research, useful content, site operation and inquiry handling. Each new project is scoped around the roofing company’s actual services, capacity and approved evidence.
Your brand, a defined inquiry route and clear responsibilities.
Explore the full microsite network serviceSheet 13 Coverage
Areas we serve.
Garrison is built for roofing brands growing across U.S. markets. These regions are starting points for a conversation, not a complete list. We review your target markets, services, and capacity before defining the network.
Hail alley
Review the roofing services your team supports and the local evidence needed for responsible storm related content.
Texas · Oklahoma · Kansas · Nebraska · Colorado · Missouri
Hurricane and coastal wind
Build resources around actual coastal service coverage, approved roofing expertise and the customer’s assessment questions.
Florida · Louisiana · Georgia · South Carolina · North Carolina · Alabama
Freeze and thaw country
Plan accurate repair and replacement information for the properties and seasonal conditions your team can evaluate.
Ohio · Illinois · Michigan · Minnesota · Wisconsin · Kentucky · Tennessee · Pennsylvania
Your state not named above? The system does not care about state lines. If your towns have roofs and storms, they map the same way.
Sheet 14 Record the claim
Ready to hold your ground?
Tell us the territory you want to own. We map the towns worth holding and show you what a garrison looks like in your market.
Territory request
Looking for roofing lead membership prices?
Compare 50 to 200 branded websites, annual renewal costs and included qualified leads on our exclusive roofing leads page. Membership is available in eligible markets outside Indiana. For a custom city list or a broader network, use this page to plan your territory. See owned-network prices for domains registered to your business and every generated lead included. Roofing network availability also excludes Indiana.
From the businesses we've worked with
“The leads have been a useful addition to my roofing business. It’s nice not having to rely on just one way of finding customers. I'd recommend them.”
Yadav S.Facebook recommendationResults vary by market, and we don't guarantee lead counts.
Garrison microsite networks by trade
Garrison is our microsite software for local businesses and national trade brands. We connect useful branded websites, search visibility, and inquiries that go directly to your team.
Why own your lead source?For one service area or many markets across the United States. Start with your business, your customers, and the places you want to reach.
GARRISONTHE MICROSITE BLUEPRINT
Your business
Service expertise
Local knowledge
Project evidence
Inquiries to your team
Start with your services, the markets your team can serve, and the evidence customers need to see.
Compare roofing network decisions by market.
These Florida guides compare buying a roofing network with joining a membership.
Roofing and water restoration networks serve eligible markets outside Indiana. A guide does not confirm territory availability.