
Jerry Super
Editing, pacing, captions and thumbnails for Jerry Super’s YouTube Shorts, shaped around his voice and humor.
Social Media Marketing · Indianapolis
Search your business name in Indianapolis and your Instagram or Facebook page may sit on page one beside your website. If those profiles list old hours or a different phone number, that’s what buyers see before they call. Trojan Digital Marketing, based in Indianapolis, fixes those profiles for Marion County businesses, then plans posts around the questions your customers ask. Jeff Clerisier, our founder, sets the scope with you on the first call, and social work is priced after it. The first strategy call is free, and during business hours we aim to reply within five minutes.
“…drove a noticeable uptick in leads within just a few weeks…”
“I had a great experience working with Jeff…”
Jeff Clerisier founded Trojan Digital Marketing in March 2018.
We have more than 1,400 live websites.
We’re based in Indianapolis, where the city and Marion County share one government, Unigov.
We also work with clients across the United States.
The shift
For years, businesses treated social media as a channel separate from search. That line keeps disappearing. Profile pages now rank for branded and category queries. Short video is indexable and searchable. Public social metadata is easy for large language models to parse when they build a recommendation. If your profiles are thin or out of date, that’s the version of your business buyers and search tools see.
Yes. Google can crawl many public profile pages and posts, much as it crawls other web pages. In many Indianapolis searches, a business's Instagram profile, Facebook page, or LinkedIn company page appears on page one alongside its website and directory listings.
Google and AI tools compare your business name, category, services and location across the web. When your profiles match your website, it's easier for them to treat you as one real local business. That's why matching details is the first thing we check.
They can read the public ones. AI tools build answers from text they can reach: profile descriptions, the services you name again and again, posted FAQs and where you work. Your posts and bios become part of what they read before naming a business.
Why Indianapolis is different
Street closures are a good test of local posting. Mass Ave Summerfest ran from 11 am to 5 pm on July 18, 2026, with the 600 block of Massachusetts Avenue closed to traffic. In Fountain Square, Art Squared closes Virginia Avenue to cars, and parking gets tight nearby. A shop on either street needs a post that week saying how to reach the door, so we read the district event calendars before planning the month. Most people here drive to work: 71.8% of Indianapolis workers drove alone in 2024, with an average commute of 24.6 minutes. Posts that show parking, hours and the nearest cross street answer a question those drivers really have.
We also check the city calendar for big weekends, such as the Indianapolis 500, and plan posts for the weeks that matter to your business. For trades and home services, we plan around the weather too, with posts on what to check and when to call. Our view: a few posts that answer real customer questions do more for an Indianapolis business than chasing every trend.
How it works
Every public profile should carry the same business name, phone, and core location signal as your site and Google Business Profile. When one profile still shows an old number, Google and AI tools may not know which one is right. When every profile matches, it's easier for them to tie them all to one business.
Say your website lists "kitchen remodeling" and your Instagram bio says "home projects". Search tools now see two stories about what you do. We align social bios, highlight text, pinned posts, and recurring captions to the same service and buyer intent language used on your key pages, including the positioning language on your core service pages.
Recent posts, replies to reviews and current hours show that a business is still open and answering. In our view, a profile with no posts in months raises a doubt before anyone clicks through to your website.
AI answer tools tend to quote short passages that answer one question. So we write posts that way: the answer, the Indianapolis detail that matters, any limits, and one next step. People find them easier to read too.
This is the same operating philosophy behind our SEO, AEO, GEO, and AIO services and the Indianapolis specific strategy on our SEO and AEO page. We treat your social profiles as part of that same search work, since they’re public pages that Google and AI tools read.
Platforms we actually run
We don’t put every business on every platform. We pick the ones that fit your trade, where you work and how much photo and video you can send us, then keep the wording matched to your website.
We use Instagram for photos of finished work, behind the scenes clips and Stories from your part of Indianapolis.
Your bio, highlights and captions repeat the service words on your website, so search tools can connect the two.
Facebook carries the practical updates: event week hours, closures and answers to neighbors' questions.
Public page text can show up in Google, and recent replies in the comments show you're still open.
LinkedIn fits professional services and healthcare groups: posts from the owner, team news and hiring.
A company page with the same name, services and website as your other profiles helps Google treat them as one business.
TikTok suits quick how-to clips and short answers people watch on their phones.
A run of clips on one topic, such as what a first visit costs, can show up in search and helps AI tools see what you specialize in.
A Short answers one service question in a quick vertical video, and the same clip can run on Instagram and TikTok.
Shorts sit inside YouTube search, so a good answer can keep turning up long after the week it went up.
Google Business Profile posts put offers, updates and service news on your Maps listing, where many people decide whether to call.
Posting there keeps the profile current inside Google's own local results.
The content system
We review every public profile, bio, category field, link destination, and brand description you control. Then we fix the name, service wording and links on each one, so every profile sends people to the same phone number and booking page as your website.
We list the questions Indianapolis customers ask before they book, what they compare and what confuses them. Each monthly theme answers one of those questions and links to the matching page on your website or your Google Business Profile.
We plan a monthly mix of single photos, carousels, short videos and profile updates. We'd rather you post on a steady schedule than post daily for two weeks and stop. Each post has one job: introduce you, show the work, explain something, or point to a service you want more of.
We report beyond vanity metrics. You still see engagement, but the core readout maps activity to brand search behavior, profile visibility, recurring question coverage, and external citation checks in AI tools. This is where social media marketing shifts from content output to discoverability infrastructure.
Comparison
| The usual Indianapolis social agency | Trojan Digital Marketing | |
|---|---|---|
| Primary goal | Engagement growth and posting frequency | Search visibility, local discoverability, and AI citation readiness |
| Content planning | Theme calendar based on holidays and trends | Question driven calendar mapped to service pages and buyer intent |
| Keyword and question research | Minimal or ad hoc | Built into monthly planning and caption architecture |
| Profile and entity hygiene | Usually set once and forgotten | Ongoing consistency checks across social, website, and GBP |
| AI citation tracking | Not included | Included in monthly qualitative checks and narrative analysis |
| Reporting model | Likes, reach, and follower movement | Reach plus branded search signals, content coverage, and citation visibility notes |
| Contract structure | Long retainers with generic deliverables | Scoped per account after strategy call with clear monthly output |
What lands every month
Monthly scope is documented before execution. You know what is being produced, why it exists, and how it maps to your broader marketing stack including full funnel Indianapolis marketing strategy.
Planning with platform by platform intent, campaign timing around Indianapolis seasonality, and topic sequencing tied to service priorities rather than random posting.
Creation and publishing of agreed monthly assets across your active channels, including short form video editing support when needed through our in house video editing workflow.
Routine profile checks to keep descriptions, links, and category language aligned with your core pages and local business positioning.
Planned response coverage for comments and messages during agreed windows so your public brand presence stays active and trusted.
A plain language report that connects social execution to branded search behavior, profile health, and manual AI citation checks, with next step priorities for the upcoming cycle.
Fit check
Local service businesses, dental and medical practices, contractors, restaurants, retail brands, and regional operators that want social to support discoverability. Teams that care about consistent messaging, practical cadence, and integration with SEO and web strategy get the most value. If you want channel execution aligned with your broader search footprint, this approach was built for you.
Teams looking for follower count vanity work, one off viral swings, or content disconnected from business outcomes are usually better served elsewhere. We do not promise algorithm hacks or overnight status jumps. The model is consistency, authority building, and measurable progress in visibility over time.
Proof
"Jeff was the best social media manager and campaign manager strategist I ever had, he always took initiative to go above and beyond."L. LaBeach, Izzy's Empanadas · Jeff ran its marketing, 2018 to 2021
"Sales have been better the last few months thanks to some additional marketing efforts. Way to go, Jeff!"Andrew Montieth, Georgetown Market · Jeff was its marketing director, 2023 to 2025
If you want to evaluate fit before a call, start with our practical resources: free brand audit and free marketing course. You can also review case studies and reach us directly through contact.
FAQ
Social posts are not a direct one click ranking switch, but they support the signals Google uses to trust local brands. Consistent profile data, active public content, and recurring service language reinforce your entity and improve how confidently your business is interpreted. In Indianapolis, where buyers compare quickly, this support layer often influences which brand feels most credible before a website visit.
Unigov grew the city from 82 to 402 square miles in 1970, so Indianapolis covers far more than downtown.
Yes, public social profiles and social adjacent content can inform answer engines when they build brand context. These systems pull from multiple public sources and look for consistency, clarity, and repeated topical relevance. That is why we structure social output to be readable and quotable instead of purely performative.
There is no universal winner for every category. Home services and neighborhood retail often benefit from Facebook and Google Business Profile activity, while professional services may gain more from LinkedIn plus Shorts based education. We choose platform emphasis based on your buyer behavior, service model, and the way your audience actually researches providers.
Frequency should match your capacity and your market rhythm, not a generic internet rule. A consistent monthly cadence with clear intent is stronger than bursts followed by silence. We define a realistic schedule you can maintain and then optimize based on what improves discoverability and lead quality.
Paid ads are a separate channel. This page focuses on social media marketing for organic discoverability, SEO alignment, and AI citation readiness. If you need paid support, we scope it separately through our paid advertising service so strategy and reporting remain clear.
Early improvements usually appear as better profile quality, cleaner messaging, and stronger branded search behavior before major channel growth. Discoverability gains compound as consistency compounds. We set expectations around staged progress rather than promising instant outcomes.
Pricing is scoped per account after a strategy call. Scope depends on platform count, production volume, review and response needs, and how much cleanup is required. We do not use one flat package for every business because local categories and workloads differ.
Yes, we handle planning, writing, editing, and publishing workflows as part of the engagement scope. When short form video volume is part of the plan, that production is coordinated directly with our video workflow so assets stay consistent across channels. You approve direction without needing to manage every execution detail.
You'll know what we delivered, how each platform is doing and what we're seeing in brand searches and citation checks, and you can ask about any of it. We explain what changed, what likely caused it and what we're adjusting next, without dashboards full of vanity charts.
Yes, but this page is intentionally built for Indianapolis market behavior and surrounding Indiana suburbs. If your business serves nearby markets like Carmel, Fishers, Zionsville, Avon, or Greenwood, the same framework applies with local adaptations. For broader regional work, we define scope during strategy.
Our social media management page focuses on production operations: posting, scheduling, community handling, and baseline reporting. This page focuses on authority and discoverability engineering: social as an indexed search surface and AI citation support layer. Many businesses use both, but the strategy lens here is specifically SEO, AEO, and GEO alignment.
Start with the form on this page and we will schedule a strategy call. We review your current profiles, website positioning, and local market goals, then define a scoped monthly plan. If you want to self assess first, use our free brand audit and free marketing course before the call.
Start the conversation
Pricing is scoped per account after a strategy call. We review your current profiles, website language, and local goals, then recommend a practical plan for social media marketing that supports discoverability. If your need is pure production only support, we will point you to the right path, including social media management.
“Oh my gosh! This is perfect! Thank you! You can always count on Trojan Digital Marketing!”
Based in Indianapolis, we serve businesses across central Indiana, including Carmel, Fishers, Zionsville, Westfield, Noblesville, Greenwood, Avon and Plainfield, and clients across the United States.
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