Marketing for Fishers Businesses: Where to Start
A Fishers address helps you show up for searches happening near Fishers, and it does far less for a search happening downtown. Here is how to read the Geist, Nickel Plate…
THE TROJAN FIELD NOTES
Ideas with a job to do.
Practical SEO, AEO, GEO, web design, and growth guidance. Find the question you need answered, then put the next step to work.
348 resources
Why Isn't My Business Showing on Google Maps? What to Check
When your business isn't showing on Google Maps, either Google isn't showing the profile or it's live and losing the search you ran. Search your exact business name first…
How to Calculate Your Cost Per Lead and Break Even CPL
Cost per lead is what you spent on a channel divided by the number of leads it produced. The number that decides whether the channel keeps its budget is your break even c…
Website Design in Indianapolis: What a Lead Site Needs
A website that produces leads has a short requirements list: the right pages, service copy that answers the money question, proof a stranger can verify, contact paths tha…
Are Roofing Leads Worth It? Do the Math Before You Buy
Roofing leads are worth it when the cost to sign one job from that source stays well below the gross profit the job brings in. Divide the lead price by your combined cont…
What an Indianapolis Ad Agency Does Day to Day
An Indianapolis ad agency spends a retainer on research, creative production, daily media work, landing pages, measurement and reporting. Here's what each of those looks …
Fast Typed AI Models and Chat Models: When to Use Each
Fast typed models and chat models earn their keep on different jobs. A typed model sorts, scores and routes thousands of items and hands back an answer your code can read…
Marketing for Black Owned Businesses in Indianapolis
Marion County counted 25,241 Black owned businesses in 2023, and 24,000 of them had no employees. That one number sets the marketing plan. Discovery has to work without a…
Signs Your Indianapolis Business Has Outgrown Spreadsheets
You've outgrown spreadsheets when staff copy the same details between tools and someone keeps "the real spreadsheet" on the side. Most businesses should buy a tool first,…
Zapier or a Custom API Integration for an Indiana Business?
Keep the Zap when the workflow is simple and a mistake is cheap to fix. Move to a custom API integration when the connection holds your business rules, runs at high volum…
Google Guaranteed vs Google Screened: Now One Verified Badge
Google Guaranteed and Google Screened have been replaced by a single Google Verified badge for Local Services advertisers, and Google discontinued the Money Back Guarante…
What a Custom Web App Costs in Indianapolis, Indiana
A custom web app's price comes from six drivers you can list before you call anyone: who logs in, what the app remembers, payments, each outside system, admin screens and…
Web Designer or Full Stack Developer: Which Do You Need?
It depends on what your customer has to do on the screen. Read your pages and call means a web designer. Log in, pay, save something or get a calculated price means a ful…
Scan Then Fix: Pairing a Crawler With an AI Assistant
A scan then fix workflow splits the work between two models. A fast classifier reads every page and sorts the findings into fixed categories. A general assistant writes e…
What a Site Scan Finds on a Small Business Website
Run a site scan on a small business website and the report usually lands on the same six items: pages with no description, repeated titles across service pages, headings …
How Jev Scans a Website in Seconds
Jev is TypeSafe's System One model, and it scans a site by answering one narrow question about one page at a time, thousands of times over. That shape is what makes a who…
How to Measure Marketing Results Without Guessing
To measure marketing results, count five things every month: qualified inquiries, booked jobs, what you spent, cost per booked job and gross profit per job. Here's how to…
Moving a Business to Hamilton County: Website Updates
A move to Hamilton County leaves your old address and phone number in more places on your website than you'd guess. Here's where to look, how the Google Business Profile …