You pay for the network.
$19,900 covers setup and the first year of a 200 site Tier 1 network. Annual renewal is $13,000 after that. Every inquiry the sites produce is included, and the domains are registered to your business.
Garrison microsite networks by trojan
Own the local websites that bring customers to your business.
Built to attract high intent SEO leads from people searching for your services in the suburbs you serve. Garrison builds 100 to 1,000 local websites for your business on domains registered to you. Every call and form they produce is yours to handle, included in the price this year and every year after.
Your network starts with your service area.Texas illustration
Examples of local markets
- Dallas
- Houston
- Austin
- San Antonio
Quick answer: An owned Garrison network starts with a one time $3,900 setup fee plus $80 per site in year one, then $65 per site a year for domain renewal, maintenance and core page refreshes. At 200 sites, Tier 1 costs $19,900 in year one, or $99.50 per site including setup. Every lead the network produces is included, with no per lead charge.
Your domains are registered to your business.
Every inquiry the sites generate is included in your network price.
Your team answers the calls and reads each form directly. We don't resell those inquiries to competing contractors. A homeowner can still contact another company independently.
Businesses we’ve worked with
Your network, with the full price in view
What does owning a Garrison network cost?
Choose 100 to 1,000 sites and the content plan that fits your business. Year one is the setup fee plus the number of sites multiplied by the first year site price. From year two, multiply your site count by the renewal price.
Prices as of September 2026. All amounts are in USD. Every tier includes domain renewal, maintenance and core page refreshes. Fresh blog allowances differ by tier.
Price my network.
Tier 1 starts at $11,900 for 100 sites in year one, including setup. Annual renewal is $6,500. Every inquiry generated by your network is included.
Tell Jeff your trade, state and the towns you serve. We'll confirm the right tier, city list and complete price before you commit.
| Plan | One time setup | Year one price per site | Annual renewal per site | Fresh blogs per site each year |
|---|---|---|---|---|
| Tier 1 | $3,900 | $80 | $65 | Core pages refreshed; no recurring blog allowance |
| Tier 2 | $5,000 | $100 | $75 | 12 |
| Tier 3 | $5,000 | $110 | $85 | 24 |
| Tier 4 | $6,000 | $120 | $95 | 48 |
Tier 1 totals, including setup
| Network size | Year one total | Year one per site, including setup | Annual renewal total | Annual renewal per site |
|---|---|---|---|---|
| 100 websites | $11,900 | $119 | $6,500 | $65 |
| 200 websites | $19,900 | $99.50 | $13,000 | $65 |
| 500 websites | $43,900 | $87.80 | $32,500 | $65 |
Compare what the payment buys
At 200 sites, Tier 1 costs $99.50 per site in year one.
Lead providers charge for an inquiry.
The published roofing call range in our source guide is $85 to $550, checked September 2026. Compare your actual lead invoices with the full network price.
The website fee covers the network over a year; the call fee covers an individual inquiry. Compare outcomes by dividing your total spend by the qualified leads and booked jobs you actually receive.
See the sourced lead cost guide and example calculationsKeep your local information useful
What does annual renewal keep working?
Your domains and existing pages stay maintained.
Renewal covers domain renewals, technical maintenance and updates to core pages, local information, pricing guidance and FAQs within your agreed scope. Tier 1 focuses on keeping that existing information current.
Higher tiers add new articles.
Tiers 2, 3 and 4 add 12, 24, 48 fresh blogs per site each year, respectively. A 200 site Tier 3 network includes 4,800 new articles across the network each year.
Each article needs a useful customer question and accurate service information. We focus updates on useful customer questions. We review search and inquiry data to decide where content needs improvement; search engines decide what they index, rank or cite.
Your domains stay yours and the sites stay live on them. When managed work ends, you renew the domains at the registrar yourself. We document hosting and handoff details before you sign. The optional $8,000 full network migration and software licensing package has its own scope.
Our network observations
These sites brought in inquiries in their first weeks.
The first roofing and restoration sites launched in summer 2026. Their records below run through August 31.
The window record covers its first five weeks live. We reviewed that separate observation on October 1, 2026.
11 inquiries
200 residential roofing sites, from June 29 through August 31, 2026.
Our original 200 Indiana residential roofing microsites brought in calls and form fills, from replacements and leak repairs to a same day tarp. An additional 88 sites were added later and are excluded from this inquiry cohort.
4 inquiries
203 metal roofing sites, from June 29 through August 31, 2026.
Inquiries covered two full metal replacements, a metal shingle quote and a repair.
4 inquiries
209 commercial roofing sites, from June 29 through August 31, 2026.
Inquiries covered a strip center with leaks, a rubber roof leak, a tarp over a commercial building and a commercial inspection. A TPO job followed on September 2, outside the August 31 reporting window.
17 inquiries
204 water restoration sites, July and August 2026.
Inquiries included a flooded church basement, a burst sprinkler line and seven inches of water in a basement; 11 came during the August floods.
5 inquiries
100 window sites, their first five weeks live.
The window network received five inquiries from its first 100 websites over their opening five weeks. We keep that short observation separate from the roofing and restoration reporting periods.
We watch every town's search data and rebuild or replace the towns that stay quiet.
On the owned network plan, every lead generated by your network is included in the price. You pay no per lead charge.
Source: Our Indiana roofing and restoration records through August 31, 2026. Window observation supplied October 1, 2026, covering the first five weeks live.
Compare your cost per lead
Your lead budget adds up over a year.
Use your own your trade numbers to compare costs at the same volume. The starting values are illustrative.
Monthly leads × 12 gives your annual volume. Each cost per lead divides the annual cost by that volume. This comparison illustrates costs, not a promised lead count.
Link to these inputsIllustration at your volume: purchased leads $125 per lead, monthly membership $40 per lead, pay per lead membership $126 per lead in year one, owned network $99 per lead in year one and $54 after.
Renting leads at your inputs
120 purchased leads at $125 a lead. Shared leads can go to multiple contractors. Check your provider’s terms.
Own 100 sites$99/ lead in year one
$11,900 in year one, $6,500 a year after, and nothing per lead.
At your volume, that’s $54 per lead after year one. Every inquiry the sites generate goes directly to your team.
50 Garrison microsites · roofing membership, monthly$40/ lead at your volume
$399 a month, $4,788 a year, with every qualified lead included. The price stays the same however many leads the network produces.
The first 90 days are a proving window billed monthly. After that the membership continues month to month and you can stop with 30 days notice.
Larger networks lower your cost per site. Compare membership sizes and prices.
50 Garrison microsites · roofing membership, pay per lead$126/ lead at your volume
$800 the first year with 5 qualified leads included, then $125 a lead, every one exclusive.
Annual renewal starts at $600. Your included lead allowance resets each membership year.
Larger networks lower the additional lead rate. Compare membership sizes and prices.
Roofing and restoration count calls and form fills; missed calls aren't included. Those records cover our Indiana network. Window counts come from a separate owner-reported observation. Market, competition and city list all move the math, and nobody guarantees rankings.
From local search to your team
Your local websites connect customers to your team.
- 01
We build sites with your branding.
We’ll agree on your towns and services, then build useful sites with your branding. The domains are registered to your business.
- 02
Your team gets the call.
A homeowner calls or submits a form. The inquiry goes directly to your business, with one contractor per agreed market.
- 03
Every inquiry stays with you.
Your team reviews the request and handles the next step. Every inquiry the network generates is included, without a fee for each lead.
A website with your name on it
This is what the
homeowner sees.
They’ll see your company and the work you do. Each site explains the services you offer in the places you serve, with a clear way to reach your team.
- Your branding identifies your business.
- Local information explains your services.
- Calls and forms reach your business.
This is a fictional design example. Demo Town and the company shown don’t represent a customer.
your-company.example
Your Local Co.
Local service · Demo TownGet local expertise
Get local expertise
in Demo Town.
Tell us about your project. Get a clear next step from a local team.
Request an estimateHow we can help
Start with your home.
01Understand your project
02Explore your options
03Plan the next step
Your team answers.Example inquiry route
Fictional website preview
What should you review before choosing a plan?
Open the details that matter to your decision.
What should the domain and access inventory show before we sign?
Your business is the domain registrant, and the agreement lists the domains, service area, account access, and hosting and handoff arrangements. Full network migration and software licensing have a separate scope and price.
If you end managed service, your domains stay yours and the sites stay live on them. The fresh articles, pricing guide and FAQ updates, and domain renewals we pay for end; you’ll renew the domains at the registrar yourself.
What changes between content tiers?
Choose the tier whose fresh article allowance fits the customer questions you want to answer. We’ll agree which topics belong on core service pages and which need supporting articles.
Share accurate service details and material you have permission to publish, using towns your team can serve. Review search activity and inquiries with us to choose what to improve next.
How do we measure an owned network?
Compare the network’s year one and annual renewal prices, plus any separately agreed marketing costs, with qualified inquiries and booked jobs from the same period. Every inquiry from the network is included, so you won’t pay an additional charge per lead.
Track search visibility, inquiries and booked work as separate steps so you can see where customers drop off. If a period produces no qualified inquiries, record that result and review the service area, content and response process before expanding.
Built around your work
Find your trade.
We’ll start with the work you want more of. Then we’ll plan the sites around your service area.
- RoofingReach homeowners who need roofing work.
- Water restorationExplain the restoration work you accept.
- WindowsHelp homeowners plan their upgrade.
- SidingPut repair and replacement work in focus.
- Metal roofingExplore the network for your roofing specialty.
- Commercial roofingHelp property owners plan their roofing work.
We also build window treatment websites and radon websites. We confirm your city list and routing before you buy.
Built on request
These trades need a content pack and a scope and cost discussion before work starts.
Check your real service area
Choose a state and see how the network fits.
The map is a planning tool. We confirm available towns and your allocation before launch.
TX
YOUR NEXT MARKET
Texas
ROOFING MICROSITES
Texas.
Start with a serviceable market.
One state. Separate metro decisions.
This trade is built on request. We confirm scope and timing before you purchase.
- Define the territory
Choose real service areas and available capacity.
- Give each site a purpose
Inspection preparation, roof system comparisons, project examples, and a clear estimate request.
- Keep the inquiry connected
Branded pages, direct delivery, and an agreed lead definition.
Three ways to build your inquiry pipeline
Should you buy leads, join or own?
Garrison exclusivity covers allocation and distribution within Trojan's network. A homeowner can independently contact other companies. The owned plan includes every generated inquiry; membership has its own included lead allowance and a shortfall renewal credit capped at the renewal price, with no cash value.
Know what you're buying
What else should you know before owning a network?
Who owns the domains?
Your domains are registered in your business name and stay yours. You can move them to another registrar without buying the full platform migration. A receiving registrar may charge its own transfer or renewal fees.
What does the setup fee cover?
The one time setup covers market research, the agreed city list, building the sites and launching the network. Networks range from 100 to 1,000 sites. We discuss the scope and cost after reviewing the trade, content and domain requirements.
What happens if I stop renewing?
Your domains stay yours and the sites stay live on them. What ends is the managed work: the fresh articles, the pricing guide and FAQ updates, and Trojan paying your domain renewals. From then on you renew the domains at the registrar yourself, and we document the hosting and handoff details before you sign.
What if I want to move everything onto my own platform?
A $8,000 transfer and licensing fee covers the migration of the live network and the software used to generate and update it. This is separate from moving your domains to another registrar. The platform, migration scope and software license are documented in the agreement before you choose this option.
Do I pay per lead?
Every inquiry the owned network produces is included in your price. Your team answers the calls and reads the submitted forms directly. Memberships are priced separately: a flat monthly price with every qualified lead included, or a lower yearly price with a charge for each qualified lead after the included allowance.
How many leads will I get?
Your inquiry volume depends on your market and the towns you cover. Our Indiana network received inquiries in its first weeks, and the proof figures show each division's actual reporting period. We'll review your search and inquiry records as the network develops.
Which trades do you build?
Roofing, water restoration, siding, window replacement, window treatments and radon have current offers. HVAC, remodeling, foundation repair, tree removal, concrete driveways and inground pools are built on request, with scope and cost agreed first. Roofing, water restoration and window treatment networks are available outside Indiana.
Should I choose a membership or own the network?
A membership starts at $399 a month for 50 sites with every qualified lead included, or $800 for year one on the pay per lead plan, with 5 qualified leads included each year and $125 for each additional qualified roofing lead or $175 for each additional qualified water restoration lead. Larger membership networks lower the additional lead rate; compare the full ladder on the pricing page. Trojan owns that network. Buy an owned network when you want the domains registered to your business and every inquiry included. Tier 1 starts at $3,900 setup plus $80 per site, renewing at $65 per site.
We'll price a network for your service area.
Tell Jeff where your team works and the jobs you want. Your quote will show the complete price and agreed scope.
Compare local ownership and membership options.
Use the local guides to compare network ownership with membership before requesting a territory review.
- Tampa owned roofing leads
- Brandon roofing lead memberships
- Dallas owned water restoration leads
- Plano water restoration lead memberships
- Tampa owned window replacement leads
- Plano window replacement lead memberships
Roofing and water restoration networks serve eligible markets outside Indiana. A guide does not confirm territory availability.
Know what control you have at each layer
Owning a domain answers one part of the purchase. Check who can change its settings, publish pages and keep inquiries flowing before choosing a network.
| Layer | Question to settle | Why it matters |
|---|---|---|
| Domain registration | Can your business recover the registrar account and see its renewal details? | We need a dependable business contact behind the domain record, including when the person managing it changes. |
| Live hosting | What keeps the published sites available when managed work ends? | Our existing offer keeps the sites live. Confirm how hosting supports that promise before signing. |
| Publishing software | Which license and migration terms apply if you want to operate the generating software yourself? | The optional full migration includes software licensing. Moving a domain registration is a separate action with different work involved. |
| Customer contact | Who can change the receiving phone number and form destination? | A live page still needs a reachable team. We should identify the person who approves a routing change. |
Ask these questions using the business's legal name and the people who will run the network. A salesperson's access and an owner's recovery access serve different jobs. Our conversation should identify where each lives. The aim is to make an ordinary staff change manageable without confusing domain control with access to every part of the platform.
Choose territory your office can actually support
A town belongs in the network when your business can explain its service there and handle the resulting request. A larger map creates more responsibility.
Before
- The owner selects towns by how attractive their search demand looks. Several sit beyond the crew's usual travel area. The office later declines requests from those towns, although the pages describe service as available.
- A border town causes another problem: staff accept some projects there but decline smaller ones. The website doesn't explain that distinction, so a customer reaches the office with the wrong expectation.
After
- We'd ask the owner to mark reliable coverage and explain exceptions before assigning sites. A town with different job requirements needs those requirements stated clearly. Any uncertain area stays open for discussion until the operating rule is settled.
- The office checks sample requests from the proposed towns. Our question is whether staff can respond accurately, including during a busy period. This exercise helps the business choose coverage without treating demand as proof of capacity.
Make access survive a change of staff
The person answering inquiries and the person controlling accounts may be different. Name both, then check how an authorized backup takes over each task.
- Name the business contact Use a contact the business can keep when an employee leaves. We ask who approves new account access and who receives renewal notices. Avoid making one departing person's inbox the only route back in.
- Separate daily work from account control The office needs to receive and follow up on requests. An owner may need billing or domain access without handling each customer. Our access discussion should reflect those different responsibilities.
- Check the replacement person's path Imagine the usual contact is unavailable. Can the backup reach the right provider, identify the account and obtain authorized access? We'd walk through that question before relying on the arrangement.
- Keep changes traceable Agree how a new phone number, receiving email or business name reaches us. The person requesting a change should have authority to make it. Check the affected sites after an approved update.
Keep the account list somewhere your approved team can find it. Store passwords through your normal secure process. A practical list names the provider and responsible person without becoming a sheet full of shared passwords. Our goal is to keep work going when people change, with access limited to the tasks each person needs.
Keep proof current when the business changes
An owned network needs accurate material long after launch. Decide who checks project images and service claims when staff, products or operating rules change.
- Give each project image a known origin and permission status. We need to know what it shows before attaching it to a service explanation or town page.
- Identify the person who confirms a product or warranty statement. An old brochure may describe an offer your business no longer provides. Our published wording should follow the current approved details.
- Explain an image in the context where it appears. A close view of siding can support a material discussion without claiming the photographed property sits in every town the network serves.
- Tell us when coverage or contact hours change. A new article allowance doesn't correct an outdated service boundary by itself. That change belongs on the affected core pages.
- Choose images sized for the section and device. The full image can remain available without making every mobile visitor download its largest version. Check clarity alongside delivery weight.
Ask what a customer gains from each site
Each website should help someone understand the service and take a workable next step. Owning more domains doesn't replace that job with a site count.
- What should distinguish two nearby town sites?
- The answer depends on real service differences and information your business can support. We ask what the customer needs to know in each area. Local project context or a genuine coverage exception may help. Changing the place name in an otherwise identical explanation doesn't answer that question.
- Does every site need a separate office address?
- A service area page can explain where your team works without inventing an office. Keep the business identity clear and give the customer a real contact route. Our network should describe the actual service arrangement, including any limits staff will discuss when someone calls.
- What should happen after someone chooses contact?
- The customer should understand who will receive the request. We can check a test call and a submitted form with your office. Inspect the confirmation wording too: receiving a message doesn't mean a crew has been booked or a job accepted.
Check a sample inquiry from a phone, then use keyboard controls for another attempt. Use the fields a real customer would need. Our check should include a missed call and a form with one blank required field. Can the person see how to correct it? Can staff find the request? Agree who checks the route again after changing a phone number or an email address. That keeps a small edit from breaking the next conversation.
Choose ongoing content your team can support
Compare the article allowance with your ability to supply accurate information. A larger publishing allowance has value when the business can maintain what it says.
| Business situation | What to bring to the conversation |
|---|---|
| Core services stay fairly stable | Identify which existing facts need upkeep. Tier 1 has no recurring blog allowance; ask whether maintaining the core pages covers the questions you need answered. |
| Customers ask many separate questions | Bring actual questions from the office and the person who can verify answers. We can discuss which belong in articles and which should improve a service page. |
| Products or service options often change | Name the person who tells us what changed. Fresh articles and corrections to existing claims are different tasks, even when both appear in the same year's work. |
| The business wants more towns | Check staffing and service information first. Our content conversation should establish what the extra coverage requires before the site count expands. |
Keep additional marketing purchases visible in your budget. The owned offer includes every inquiry it generates without a separate lead charge. That doesn't make unrelated campaign costs part of the network price. We should discuss any extra work separately so your annual comparison uses the expenses your business actually approved.
Walk through the handoff before you need it
Think through an end to managed work while you can still ask questions. Domain renewal, live hosting and full software migration need their own answers.
- Check where future registrar renewal notices will arrive. Your business takes over those renewals when managed work ends. We should identify the person who will act on them.
- Confirm the arrangement that keeps existing pages live. Ask how contact details would be changed later and who can make those changes after the managed updates stop.
- Decide whether you need a registrar move or the full platform migration. The published optional migration and software licensing fee is eight thousand dollars. Its agreement defines the work and license.
- Keep customer contact destinations in the handoff discussion. A website can remain available while a changed office email goes unattended. We'd check responsibility for that route explicitly.
- Choose the next step from the actual ownership requirement. Bring your trade and proposed towns to us, along with the account control your business expects to retain.
A clear exit arrangement can help you compare offers at the start. It also shows which tasks your staff would inherit. We can discuss that work alongside the content tier and territory. Choose an owned network when that control fits your business's needs and your team can support the ongoing work around it.
Sources