THE TROJAN TOOLKIT
AI Answer Kit
Give your website and your AI assistant the same clear, evidence backed business facts.
A PRACTICAL FIELD GUIDE
Build one factual source for your website and AI workflows
Business information often drifts between the website, proposals, directory profiles, and AI writing prompts. This free AI Answer Kit organizes the facts you supply into a readable website section, matching HTML, a facts JSON file, and JSON LD structured data. It is useful for SEO, answer engine optimization, and generative engine optimization work because it helps keep the underlying information consistent. Start with services you actually offer, the people you serve, your real service area, and a clear way to contact you.
Create a reliable business introduction
Use a concise description, a specific audience, and a genuine service area to explain the business. A contractor serving a city does not need to invent an office there. A national agency can describe national service without claiming branches it does not operate.
Give writers and assistants a facts brief
Download the facts JSON as a reference for approved business information. It includes the facts and source links you enter, plus a user supplied verification label. Ask a human reviewer to check the content before incorporating it into published work.
Align visible content and structured data
Review the generated website section and schema together. Business identity and service information should agree wherever they appear. If an offer changes, update the underlying facts and regenerate the relevant outputs instead of patching each format independently.
How to use it
- 01
Enter the business identity
Add the real business name and a valid canonical website URL. Write a factual description using language a prospective customer understands. The tool requires a business name and website, but the useful work comes from filling the remaining categories accurately.
- 02
Describe the offer and service process
Enter up to five services, one per line. Identify the audience and service area, then explain how the service begins and what happens next. Use an actual contact page URL when you want the generated HTML to include a contact link.
- 03
Answer real customer questions
Add up to five questions and factual answers. Choose questions about fit, preparation, scope, or starting the work. A clear answer can be brief or detailed according to the question; the tool does not impose a magic answer length.
- 04
Attach evidence to specific claims
Add up to five claims with source URLs and source names. Keep each claim narrow enough that the supporting page can substantiate it. The tool records your links but does not crawl them, check their accuracy, or certify the evidence.
- 05
Review all four output views
Choose Build my answer kit. Inspect Answer, HTML, Schema, and Facts JSON. Add a reviewer and review date if helpful. Download the files you need and incorporate them through your normal website publishing process; this tool does not publish them automatically.
FROM INPUT TO DECISION
Worked example: a service area plumbing business
Fictional Example Plumbing, using https://example.com solely as a demonstration URL.
| Input | Example fact | Where it is useful |
|---|---|---|
| Actual services | Drain cleaning; fixture installation | Visible service list and Service objects |
| Service area | Avon and Plainfield | Readable description and areaServed |
| Process | Discuss the job, review an estimate, then schedule | Website explanation and reusable facts brief |
| Next step | Ask for an estimate on the contact page | Readable next action and optional contact link |
The schema contains Organization, WebSite, and the entered Service objects. It does not create an office address, ratings, credentials, or awards. Questions appear in the HTML; this output is not an automatic FAQ rich result package.
Treat completeness as a checklist
The six core categories are identity, offering, audience, service area, process, and next step. A complete category means information was entered, not that it has been independently verified or that the business will rank better.
Keep AI search work grounded in the actual page
Google describes its AI search experiences as relying on the same underlying SEO foundations. Clear facts and relevant supporting material help people assess a business; there is no special AI schema in this kit that guarantees selection or citation.
Questions & limits
Your entries are processed in the browser tab. The tool does not call a writing model, scrape websites, verify credentials, or store a shared business profile for your team.
Source coverage counts supplied links, not verified claims. Review every output before publishing, and keep a saved copy of the approved facts if you will reuse them later.
Will this get my business into AI Overviews?
It cannot promise that. The kit makes your own information more consistent and reusable. Google and other systems decide what to retrieve or show. Measure actual appearances separately instead of treating a generated file as proof of visibility.
Is this an AI content generator?
It assembles the facts you enter into consistent formats. It does not research your business or invent descriptions, results, credentials, or supporting sources. The fictional example button is for learning the interface and must not be published as your business.
Do I need an address for the schema?
This tool does not ask for or generate a street address. Describe the real service area when that fits your business. An area served is different from an office location; do not substitute an invented address to fill a checklist.
Can the tool verify my source links?
No. A syntactically valid URL can still support the wrong claim or contain outdated information. Open the source, check the specific claim and date, and record who reviewed it before relying on the output.
Will downloading JSON LD add it to my website?
No. The download creates a file on your device. You or your website editor must add appropriate markup to the relevant page and check that it matches the visible information. The HTML download likewise does not publish itself.
Build the evidence behind your AI search presence
Trojan can help align useful service pages, business facts, technical SEO, and real supporting material with the questions your customers ask.
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