Indianapolis · Dental Marketing

Dental marketing built for Indianapolis practices.

We help dental practices across Indianapolis and the surrounding suburbs grow through SEO, Google Business Profile management, paid ads, and AI search optimization. Same systems we use for every Trojan client, tuned for how patients actually find dentists in 2026.

Practices we help
General Dentistry
Family practices, new patient growth
Cosmetic & Invisalign
High value consult to book funnels
Implants & Specialty
Long buying cycles, intent based search
Multi Location Groups
Carmel, Fishers, Greenwood, Noblesville
The Problem

Three things slow most Indianapolis dental practices down.

01

New patient flow has flattened.

The channels that worked five years ago are saturated. Patients searching for a dentist near them are looking at Google Maps and AI search results, not paid directory listings.

02

High value procedures get marketed the same as cleanings.

A patient who books Invisalign, implants, or cosmetic work is worth several thousand dollars. Most practices market to that group the same way they market to walk ins, and miss them entirely.

03

Multi location growth needs city specific systems.

Offices in Indianapolis, Carmel, Fishers, or Greenwood each need to rank independently in their own city. That requires location specific infrastructure most agencies do not build.

What We Do

Built for the way patients find dentists today.

Every service connects to a real source of new patients. No vanity metrics, no inflated retainer scope.

Local SEO & Google Maps

Ranking your practice in the local 3 pack for searches like dentist near me, Indianapolis dentist, and procedure specific queries across the metro.

Google Business Profile

Weekly posts, Q&A management, review responses, photo updates, and category optimization. The single most important asset for any dental practice.

Paid Search & Social

Google Search ads for high intent procedure keywords, Performance Max for broader reach, and Meta ads for retargeting and brand recall.

AI Search Optimization

AEO and GEO work that gets your practice cited by ChatGPT, Gemini, and Claude when patients ask AI tools to recommend a dentist in Indianapolis.

Reputation & Reviews

Automated review request systems that ask patients for a Google review at the right moment. No fake reviews, no policy violations, just steady authentic 5 star growth.

Patient Focused Websites

Fast, mobile first sites built around new patient conversion. Online booking, insurance verification, and clear pathways to call or schedule.

Why Indianapolis Practices Pick Trojan

We are local. We are technical. We do not sell autopilot.

Most dental marketing agencies sell the same templated package to every practice. We build strategies around your specific market, your competitors, and your patient mix. A general practice in Carmel needs a different plan than a cosmetic practice in downtown Indianapolis, and we treat them differently.

We are also one of the few agencies layering AEO and GEO on top of traditional SEO. That means your practice gets cited by ChatGPT, Gemini, and Claude when patients ask AI tools to recommend a dentist in Indianapolis. That is a growing source of new patient discovery and almost no one is preparing for it yet.

And we serve the whole metro. Whether your practice is in Indianapolis, Carmel, Fishers, Greenwood, Noblesville, or anywhere across central Indiana, the systems we build scale across locations without losing local relevance.

How It Works

A clear path from first call to growing patient base.

01
STEP 01

Free Audit

We review your Google Business Profile, top three local competitors, your current website, and your search visibility. You get a written summary of what is working and what is leaking patients.

02
STEP 02

Custom Strategy

Based on the audit, we build a 90 day plan around your practice goals. New patient growth, high value procedure focus, multi location expansion, or all three.

03
STEP 03

Launch & Optimize

We implement the plan and measure weekly. Rankings, calls, form fills, booked consults. Every channel ties back to a number that affects your practice.

04
STEP 04

Monthly Reporting

Every month you get a clear report in plain language. What changed, what we learned, and what we are doing next. No jargon, no vanity charts.

FAQ

Questions Indianapolis dentists ask before they hire us.

If your question is not here, schedule a free audit and we will answer it on the call.

Our dental marketing scope can include Google Business Profile, local SEO, targeted advertising, and AEO and GEO content. We review treatment questions, service information, and the path from discovery to contacting the practice.

Yes. High value procedures need a different strategy than general dentistry because the patient research process is longer and the keywords are more competitive. We build dedicated landing pages, run intent based search campaigns, and create content that answers the questions patients ask before booking a consultation. The goal is qualified consults, not just clicks.

Yes. Multi location practices need each location to rank in its own city, which means separate Google Business Profiles, location specific landing pages, and reputation management for each office. We have built systems for this and can scale across locations in Indianapolis, Carmel, Fishers, Greenwood, Noblesville, and beyond.

Paid ads can drive new patient calls within the first month. SEO and Google Business Profile optimization typically show measurable ranking improvements in 3 to 6 months. Competitive Indianapolis markets like cosmetic dentistry can take longer. We set clear benchmarks at the start and report progress every month so you always know where things stand.

Most dental marketing agencies sell the same templated package to every practice. We build strategies around your specific market, your competitors, and your patient mix. We are also one of the few agencies layering AEO and GEO on top of traditional SEO, which means your practice gets cited by AI tools like ChatGPT and Gemini when patients ask for a dentist recommendation.

Yes. Google Business Profile is the single most important asset for any dental practice because it powers Google Maps rankings and the local 3 pack. We optimize your profile, post weekly updates, manage Q&A, respond to reviews, and track how your profile performs over time.

Yes, ethically. We set up automated review request systems that ask patients for a Google review at the right moment after their visit. We do not buy reviews, fake reviews, or violate Google's policies. The goal is a steady stream of authentic 5 star reviews that compound over time.

Pricing depends on the size of your practice, the competitiveness of your market, and the scope of work. A single location general dentistry practice in a suburb has different needs than a multi location cosmetic practice in downtown Indianapolis. Schedule a free audit and we will give you a straight answer based on what your practice actually needs.

Free GBP & Competitor Audit

See exactly what is leaking patients from your practice.

Explore a review of your Google Business Profile, local competitors, and current search visibility. Agree the review scope and delivery schedule before work begins.

Claim Your Free Audit

EXPLORE YOUR AREA

Local services. Connected plans.

KNOW YOUR NEXT STEP

Let’s talk about
Indianapolis.

Explore this local market, then tell us where your business wants to grow.

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Indianapolis, Indiana

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