Google Ads management should connect a search someone makes with work your business actually wants. Trojan plans paid search around service fit, useful landing pages and a record of what happened after the inquiry. The objective is a campaign you can evaluate through relevant opportunities, spending and sales progress.
We work with brands across the United States, including businesses building their Indianapolis presence. A local operator and a national sales team need different territories, offers and follow up processes. The campaign structure should make those differences visible. Bring your priorities and existing account history to a Google Ads planning conversation.
Questions business owners ask
Is advertising spend included in a management quote?
Media spend should be listed on its own in the proposal, separate from any agency work, creative, page development and measurement costs. Confirm the scope before approving an engagement.
How much does Google Ads management cost?
Management is priced after the free strategy call, and your ad budget stays a separate number from our fee so you can see both. The fee follows how many services and territories need their own campaigns and landing pages. If a new website has to come first, the Marketing Startup Kit is $7,997, or three monthly payments of $2,799.
Do you manage Google Ads nationally?
Yes. The service is available to brands across the United States. Campaign territories should reflect where the client can actually deliver the advertised offer.
Can you take over an existing Google Ads account?
Yes, an existing account can be reviewed before a management scope is agreed. History, access, tracking quality and current commitments affect the transition plan.
Does PPC improve SEO rankings?
Ad spend does not buy organic rankings. Paid search and SEO can share useful business insights, but their placement systems and performance measures are different.
Can Google Ads guarantee qualified leads?
No. Demand, auctions, offer fit, the website and sales follow up all affect results. Qualification must be measured from actual inquiries rather than assumed from clicks.
Who plans and watches my campaigns?
Our founder, Jeff Clerisier, plans and watches them himself, and he personally holds the Google Ads Search and Google Ads Measurement certifications. We lean on the Measurement one most early, because an account counting the wrong actions will spend confidently in the wrong direction. Heather Doan summed up working with him in her Google review: "I had a great experience working with Jeff."
Can you take over the Google Ads account I already have?
Yes, and we'd keep the existing account so its history stays intact. Before touching bids, we check what it counts as a conversion, because a page visit or a tap on the phone number can show up as a lead in the report when nobody actually called. Fixing that first stops the budget chasing the wrong result.
Should my ads use a radius around my shop or a list of towns?
Usually a list of towns or ZIP codes, because a radius ignores how people actually drive. I-65 Exit 90 serves Franklin right beside it and Shelbyville about 20 miles east, so a circle drawn around that interchange can pay for clicks in a town your crew never visits. We draw the lines from where your booked jobs were.
How soon will I know whether the ads work?
You'll know once enough inquiries have come in to compare against booked jobs, and that pace depends on your budget and how often people search for what you sell. We won't name a date in advance. What you will see is the searches that triggered your ads and which calls turned into work, so a weak month is out in the open.
Do visitors and new residents change how a campaign should run?
They can, and it depends on who you serve. Visit Hamilton County says the county draws about 5 million visitors a year, so a restaurant might welcome their clicks while a remodeler cares only about people who live there. Greenwood added 1,015 residents in 2025, and ads written for people new to the area can speak to them directly.
What if Google Ads isn't the right channel for my business?
Then we'll tell you on the free strategy call. If nobody searches for what you sell, a search campaign has little to work with, and LinkedIn or Meta ads may reach your buyer better. We manage both of those too, so there's no reason to push you into the wrong one.
Where should a Google Ads campaign near Indianapolis, Indiana actually run?
Google Ads management near Indianapolis, Indiana starts with territory, because interchanges, visitors and fast-growing suburbs all change which clicks are worth paying for.
Franklin, Greenwood and Hamilton County, Indiana
I-65 Exit 90 is a diamond interchange with State Road 44. It serves Franklin, immediately west, and Shelbyville, about 20 miles east.
A radius drawn around the interchange takes in both towns, so switch on only the one your crews or reps actually reach.
AARoads, Interstate 65 South, Johnson and Shelby Counties IndianaChecked September 25, 2026Census estimates put Greenwood at 69,349 residents in July 2025, up 1,015 from 2024, the eighth largest gain among Indiana cities and towns.
New households are picking providers for the first time, so Greenwood ads can speak to people who just moved in.
Daily Journal, Census: Greenwood ranks 8th for population growthChecked September 25, 2026Visit Hamilton County says the county draws about 5 million visitors a year, who spend almost 1 billion dollars there.
Whether those visitors should see your ads depends on the business, so the location setting gets decided on purpose and written down.
Visit Hamilton County, About Hamilton CountyChecked September 25, 2026
Public facts about the area around our Indianapolis base. They describe the market and say nothing about any campaign we've run.
What should each kind of Google search get from your ads?
Google Ads management for a service business in Indianapolis, Indiana or anywhere else sorts searches by what the person needs before deciding the ad, the page and the win.
| What the searcher needs | What the ad should promise | Where the click lands | What counts as a win |
|---|---|---|---|
| Help today, like a same day repair | How fast someone can come out | A short page with the phone number first | An answered call that books a visit |
| Comparing options before a bigger job | What's included and what moves the price | A service page with price guidance | A form that arrives with project details |
| Learning how something works | A plain answer to the question | A guide page with a quiet next step | A later inquiry from the same visitor |
| Looking for a job at a company like yours | Nothing, since these searches get excluded | No ad is shown | Budget kept for real buyers |
What happens first when we take on your Google Ads management?
Google Ads management from Trojan for businesses around Indianapolis, Indiana and beyond starts by checking what the account counts before any bid or budget changes.
- Free strategy callYou tell us the jobs you want more of and the areas you'll travel to.
- Account accessYou give us access to your existing account, so its history stays in place.
- Conversion checkEvery counted conversion gets matched to a real call or submitted form before any cost figure is trusted.
- Search terms and exclusionsWe read the searches that actually triggered your ads and exclude job hunters and services you don't sell.
- Landing page fixesEach campaign points to a page that answers its search, and pages that don't get rewritten.
- Booked job reviewYou mark which inquiries became paid work, and that decides where the budget goes next.
What Google Ads management includes
A useful engagement starts with a specific service and customer decision. We establish the work you accept, the areas you can serve, the information a buyer needs and the action your team can handle. That becomes the brief for campaign structure, search themes, ad messages, landing pages and measurement.
For an existing account, the first question is what its evidence can support. Missing conversion data, an unclear offer or inconsistent sales records can make apparent performance difficult to interpret. Our PPC audit service provides a separate route when you need a diagnosis before choosing ongoing management.
- Campaign and account review with agreed business priorities.
- Search intent grouping, negative keyword review and geographic decisions.
- Ad copy and destination page requirements tied to each offer.
- Conversion definitions, testing requirements and reporting responsibilities.
- A change plan with the reason for each proposed test.
Build the campaign around the work you want
A company selling commercial maintenance should distinguish a facilities manager seeking a contract from a homeowner looking for a quick repair. Both may use similar words. The deciding information is often in the rest of the query, the requested service or the landing page a visitor chooses.
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We separate purchase intent from recruitment, training, supplies and unrelated research. This is a review process, not a universal blocklist. For example, a business selling certification courses may want training searches that a contractor should exclude. Google's search terms report shows reported searches that triggered ads, helping connect targeting choices with actual query language.
A national brand may need separate offers for each sales territory, but each campaign still needs a reason to exist. Different delivery capacity, service scope or customer economics can justify separation. A city name alone does not establish a better campaign.
Choose the paid channel for the decision
| Business situation | Useful starting question | What to prepare |
|---|---|---|
| Buyers already search for a defined service | Can search ads reach relevant requests within the available budget? | Service specific page and accepted inquiry criteria. |
| People need to see how an unfamiliar offer works | Would visual explanation help before a sales conversation? | Clear creative brief and an education path. |
| A longer business buying cycle | Which decision makers and stages matter? | Sales qualification, useful resources and CRM stages. |
| Existing campaigns have unclear results | Can the measurement and query evidence be trusted? | Account audit and a sample of inquiry outcomes. |
The paid media overview connects search with the broader channel plan. Search is a possible route to existing demand. It is not automatically the best place to explain every new product or reach every buying committee.
Make the landing page complete the ad
- Offer
- Explain what the customer can get.
- Evidence
- Support the offer.
- Action
- Make the next step easy to use.
The search, ad and page should describe the same service. A maintenance ad should not land on a general company page that leaves the visitor hunting for maintenance details. Google's ad and landing page guidance emphasizes alignment between the message and the next action.
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We plan the page around real buyer questions: who provides the work, what is included, who it suits, what affects price and what happens after contact. Evidence can include actual project photography, verifiable qualifications or an honest process explanation. A clear service description is more useful than an unsupported claim of being the best.
Mobile completion matters as much as visual approval. The page needs readable content, compressed images, usable form fields and a confirmation that accurately describes the request. Use our paid search landing page brief to prepare those decisions before design begins.
Measure the inquiry and the opportunity separately
A form submission, a connected call and a qualified opportunity describe different events. Counting them as the same outcome can hide a targeting problem or a slow office response. We establish a shared definition with the team handling inquiries, then decide which events are suitable for reporting and campaign optimization.
Google supports distinct qualified lead and converted lead goals. Using them requires accurate business records. The campaign cannot infer your project acceptance rules from a button click. Our lead quality measurement guide explains the information the office and marketing team need to share.
Make spending decisions from the business model
A budget proposal should separate media spend, management, creative, landing page work and measurement costs. It should also describe the learning question, available sales capacity and the point at which the team reviews results. A spending increase is a decision to assess, not a reward for accumulating clicks.
Use actual margins and observed sales progression where available. When history is missing, label the inputs as assumptions and examine several scenarios. Our Google Ads budget guide offers a practical worksheet. No single national cost per lead can determine whether your specific campaign makes business sense.
Keep search advertising and organic visibility connected
Paid search questions can inform useful service explanations, but paying for ads does not purchase organic rankings. Google states that advertising does not affect inclusion or ranking in its organic results. SEO and answer focused content need their own evidence and technical foundations.
Coordinate your SEO, AEO and GEO work with paid search so buyers receive consistent business facts. The shared benefit is a clearer offer and better learning across channels. Each channel still needs separate costs, attribution and expectations.
Bring the information that makes a proposal useful
Tell us your main service, target markets, preferred project type, available capacity and current concern. If you already advertise, include a spending range and explain whether inquiries are recorded in a CRM. Initial planning does not require sharing customer details through a public contact form.
Request a Google Ads scope review. We can discuss whether the next step is account diagnosis, a focused campaign, a landing page improvement or a broader channel plan.
Sources & further reading
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Based in Indianapolis, we serve businesses across central Indiana, including Carmel, Fishers, Zionsville, Westfield, Noblesville, Greenwood, Avon and Plainfield, and clients across the United States.
