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GARRISON · MICROSITE SOFTWARE BY TROJAN

Garrison inground pools microsites.
Your brand. Your leads.

You're booking design visits with people who only wanted a ballpark number, while the families ready to build find another pool company first.

If you build inground pools anywhere in the US, we can set you up with Garrison, the microsite software from Trojan Digital Marketing. You get a website for each town you serve, each one under your business name. Consultation requests from those sites reach your sales team with the plan stage already filled in. Maybe you've caught yourself saying, "Half my consults are people pricing a pool they'll never build." Jeff Clerisier, our founder, has been building websites since 2016.

Bring your consultation calendar and a list of the pool types you actually install. The first strategy call is free, and during business hours we aim to reply within five minutes.

  • Consultation requests go to your sales team
  • Forms ask how far along the plan is
  • Renderings always labeled as concepts

Jeff opened the company in March 2018, and we run more than 1,400 live websites today. For a pool builder, that shows up in the unglamorous parts, like a consultation form that asks where the plan stands and a project library where every image says whether it's your build or a concept.

For local businesses, regional teams, and national brands. Scoped around your target markets and the work your team can deliver.

Pool setting used as context for an installation planning discussionFocused websites. Direct inquiries. Your brand.
“I had a great experience working with Jeff…”
Heather DoanGoogle review

Jeff Clerisier founded Trojan Digital Marketing in March 2018.

We have more than 1,400 live websites.

Based in Indianapolis, we serve businesses across central Indiana, including Carmel, Fishers, Zionsville, Westfield, Noblesville, Greenwood, Avon and Plainfield.

We also work with clients across the United States.

Read our Google reviews

Want the domains registered to your business?

That’s the owned-network offer, which includes every inquiry the sites produce, with a one time build fee and annual site renewal. Compare owned-network prices, content tiers and ownership terms. Roofing, water restoration and window treatment networks are available in eligible markets outside Indiana.

FROM SEARCH TO YOUR TEAM

A customer has a question.
Your brand has a useful answer.

Which pool project fits the property and the plan? A focused microsite connects that question to evidence, clear service information, and the right next step.

  1. 01

    The search

    Inground pool installation · pool design consultation · new pool planning

  2. 02

    The useful website

    Approved pool options, project scope, property preparation and genuine design and construction examples.

  3. 03

    The direct inquiry

    Route new build interests, property context and planning stage to the right design or sales contact.

OWN YOUR LEAD SOURCE

Paid leads can be a channel.
Your website can be an asset.

Purchased leads depend on a provider’s terms. Paid advertising can send visitors to your own website. Organic microsite lead generation works by making useful pages discoverable for relevant searches. Each approach has costs and a role; an owned microsite can support paid and organic traffic together.

Keep the project library, available options and consultation process current as the company’s build scope develops. That is the practical idea behind compounding organic growth: later improvements build on useful work already in place. It requires maintenance and does not guarantee rising lead volume or rankings.

Compare organic leads, paid leads, and ownership

THE INGROUND POOLS MICROSITE PLAN

A pool site's job is to get a homeowner from "could a pool fit back there?" to a design visit worth your salesperson's drive. We build each site around the pool types you actually install, how your projects run and photos you've approved. We're based in Indianapolis and take on pool builders in any state, and the sites cover only the towns you name. The customer should understand the builder behind the page and what a consultation can clarify.

Separate installation from pool maintenance

A person exploring a new inground pool has different questions from an owner who needs cleaning, equipment service or an opening appointment. Make installation the clear purpose of the microsite. If your company offers several services, route each request to the relevant process.

The page should identify the build types, project scope and customer properties the company accepts. A business specializing in one construction approach should not imply it supplies every pool type. A company that coordinates selected outside work should explain its role where that matters to the proposal.

Pool cleaning and service companies have their own page with us. This one covers new builds, and we don't recycle maintenance copy under a new headline.

Organize the offer around planning readiness

Some visitors are exploring whether a pool fits their plans. Others have a defined project and want to compare builders. A useful resource gives each person enough context to choose a next step without forcing an early stage visitor to invent final specifications.

Match the pool planning stage with the right information
Planning stageUseful resourceAppropriate inquiry context
Exploring the idea
Explain the company’s actual options and consultation process
Broad priorities and property location
Comparing project approaches
Show approved examples and scope boundaries
Preferred features and decisions still open
Preparing a design conversation
Explain the information the builder reviews
Available property context and project participants
Reviewing a proposal
Clarify inclusions, exclusions and the next discussion
Questions about the specific written scope

No online selector can confirm the yard will work, the final cost or a dig date, so the form only hands your team what the homeowner knows so far.

Show the project scope beyond the pool image

A striking photograph can introduce the offer, but the customer also needs to know what the company includes. Explain how the builder discusses the pool itself, related outdoor work, equipment, access, project coordination and handover within its actual service model.

Separate examples of available features from a claim that everything shown is included in a standard package. If a portfolio includes landscaping, furniture or work completed by other companies, identify the pool builder's contribution accurately.

Prepare content around the questions your sales team repeatedly answers. A scope comparison can be more useful than a long feature list when it helps a homeowner understand why two proposals may not describe the same project.

Use real evidence and label design concepts

Give each part of the page a jobOfferEvidenceAction
Offer
Explain what the customer can get.
Evidence
Support the offer.
Action
Make the next step easy to use.
Give each part of the page a jobThe offer, evidence and contact route should work together on a small screen.

A useful project story explains the customer's stated priorities, the builder's role and the approved scope. Use photographs and details with permission. Identify whether an image shows a finished project, a design concept, a manufacturer example or a general illustration.

A rendered concept should not be presented as a completed pool or as evidence of a particular customer's result. If the business has documented construction stages, those can explain the process in context without becoming a universal timeline claim.

We sort your approved photos into a project library, and each image is labeled as your finished build, a design concept or a manufacturer example. We won't print a pool count you can't back up, or suggest every backyard can take the same design.

Keep planning and ownership information responsible

A new pool affects how the property will be used and maintained. A resource can help customers prepare questions about ongoing care, operating responsibilities and safety planning while directing project specific requirements to the builder and appropriate authorities.

The CPSC Pool Safely program provides consumer information on pool safety. Link to appropriate public resources without presenting the microsite as a substitute for a site specific design or review. Avoid claims that a design feature makes a pool risk free.

The page should accurately explain what the company's consultation includes and which decisions remain outside that first conversation. This keeps the offer helpful while preserving the distinction between marketing guidance and the approved project plan.

Build a consultation form around the next decision

Ask for the actual project location, whether the requester owns or represents the property, their broad installation interests and the stage of planning. A preferred contact method and the people involved in the decision can help the office arrange a productive conversation.

Budget context may be useful if the business genuinely uses it to determine fit, but explain its purpose and allow the customer to say they need guidance. Do not use an arbitrary threshold to imply a complete pool can be delivered at that amount.

Keep the confirmation accurate. A request for a design conversation is not a confirmed construction slot, an approved financing decision or a final quote. The service inquiry design guide helps connect the form and the actual response process.

Use SEO and AEO to answer the buyer’s real questions

Start with the decisionYour serviceFitTrustNext stepScopeEvidenceContact
Fit
Explain the service scope.
Trust
Show supporting evidence.
Next step
Give a clear contact route.
Start with the decisionOne service can lead to different questions about fit, evidence and the next step.

Potential content includes how the company's design consultation works, what belongs in a pool proposal, how to prepare property information and how to compare the options the builder actually supplies. The page should answer a distinct decision and lead to relevant project evidence.

Google's helpful content guidance values original information. A resource with clear scope explanations and approved project stories contributes more than another city page repeating the same pool installation pitch.

AEO and GEO work can make those questions and answers easier to understand, with consistent business facts and appropriate page structure. Rankings, AI citations and inquiry volume remain uncertain. Use inground pool lead generation and organic pool builder leads in the agency offer where they describe the owner's objective, while the customer microsite stays focused on the homeowner's project.

Connect the branded resource with an owned lead process

The proposed exclusive routing arrangement directs covered microsite requests to the named pool business under the agreement. The visitor sees that company's identity before submitting. The customer remains free to compare builders independently.

Keep available source evidence, duplicate interactions and qualification stages clear. A long planning conversation may involve several visits, forms and calls about one pool project. Those interactions should not be reported as several new opportunities simply because they crossed multiple pages.

The branded exclusive lead standard explains the relationship between source, qualification and ownership. Organic and paid discovery can support the same resource when the report keeps their evidence and costs distinguishable.

Review the portfolio against the real planning cycle

Maintain the offered build options, approved project examples, consultation process and actual coverage. Show pending opportunities separately from completed outcomes so a project still in design is not labeled a loss merely because a reporting month ended.

Useful content can support later conversations and future discovery, but growth is not automatic. Review the cost, quality and progression of inquiries before adding more domains. Discuss inground pool microsites with Trojan Digital Marketing using your project library and current sales process, then define the membership scope and operating responsibilities in writing.

Questions about inground pools microsites.

How much does an inground pool microsite network cost?

We set a pool network's price after the free strategy call. Inground pools sit on Garrison's built-on-request list, so there's no published pool price, and the figure depends on the towns and number of sites you choose. Garrison's published membership prices, like the $800 year one pay per lead plan, were set for roofing and water restoration, so they can't stand in for a pool quote.

Will the sites just send me people asking what a pool costs?

Some price shoppers will still write in, and the form is set up so you can tell them apart before anyone drives out. It asks whether they own the property and where the plan stands, anywhere from an early idea to comparing bids. Your sales team then decides who gets a design visit this week and who gets a follow up email.

When should pool sites go live?

Pool sites should go live ahead of the months your design appointments pile up, on a launch schedule written into the scope you approve before anything is built. Tell us which months those are for your team, and we'll schedule the build with them in mind. Nobody can promise where a new site will rank by a given date, so we won't.

Can the sites show renderings or pools other companies built?

Renderings can go on the sites when they're labeled as concepts and you have permission to use them. A pool another company built can't appear as your work. If your crew did the shell and someone else did the patio and landscaping, the project story says so, because a homeowner who spots the difference on a visit stops trusting everything else on the page.

What if the pool sites don't bring in consultations?

You'll see the shortfall yourself, because every consultation request lands with your own salespeople. A pool buyer can take months to get from a first question to a signed design, so judge the sites on requests as well as signed work. We don't promise consultations, and how a quiet network ends is spelled out in the agreement you review before signing.

What happens after I ask about a pool network?

You get a free strategy call, and during business hours we aim to reply within five minutes. Bring the pool types you build, like gunite or fiberglass, plus the towns your crews can reach. We'll tell you straight whether a network suits your company this year, and building only starts once you've approved the scope. If you go ahead, Jeff Clerisier, our founder, goes over the agreement with you before you sign.

Can the sites mention fences or permits for each town?

Yes, once your team confirms what that town's building department asks for. Pool rules aren't the same everywhere, so a site states a fence height or a permit step only after you've checked it for that town. Until then, the page leaves those details for your consultation instead of guessing at them.

Understand the model.
Then choose your next move.

Three connected guides explain the strategy, the lead economics, and the ongoing work behind your network.

YOUR BRAND. YOUR NEXT MARKET.

See your inground pools network take shape.

Explore a state, then connect the right territory, content and inquiry process. Each state survey highlights example markets to compare against your real service area.

TX

YOUR NEXT MARKET
Texas

Texas network illustration with a survey grid, schematic connections and a central lock.
Your brand at the center
Schematic connections, not site locations. We confirm your towns and service area before planning the network.

INGROUND POOLS MICROSITES

Texas.
Start with a serviceable market.

One state. Separate metro decisions.

This trade is built on request. We confirm scope and timing before you purchase.

  1. Define the territory

    Choose real service areas and available capacity.

  2. Give each site a purpose

    Approved pool options, project scope, property preparation and genuine design and construction examples.

  3. Keep the inquiry connected

    Branded pages, direct delivery, and an agreed lead definition.

Price my network.Explore the national inground pools offer

LET’S MAKE IT YOURS

A inground pools network.
Built around your business.

Bring your website, target markets, and examples of the work you want to win. We will define the first useful destination, the ownership details, and the follow up plan.

Price my network.

The first strategy call is free, and during business hours we aim to reply within five minutes.

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