Indianapolis medical practice marketing for new patients
Patients pick a doctor from Google Maps or an AI answer, and your clinic doesn’t come up, or your physicians can’t be found by name. Trojan Digital Marketing, based in Indianapolis, works on that for primary care, specialty groups and urgent care in Marion County and nearby towns, without directly handling patient health information. The first strategy call is free. During business hours we aim to reply within five minutes.
“I had a great experience working with Jeff…”
“…drove a noticeable uptick in leads within just a few weeks…”
Jeff Clerisier founded Trojan Digital Marketing in March 2018.
We have more than 1,400 live websites.
We’re based in Indianapolis, where the city and Marion County share one government, Unigov.
We also work with clients across the United States.
Three things slow most Indianapolis medical practices down.
Referral patterns are shifting.
Patients increasingly find providers through Google searches like best cardiologist Indianapolis or by asking AI tools for recommendations. Practices that rely solely on word of mouth and physician referrals are losing visibility to competitors who show up first online.
Healthcare marketing has compliance traps.
Healthcare advertising comes with platform rules and privacy law that general retail ads don't face. We plan medical campaigns and pages with those rules in mind, and we don't handle protected health information directly.
Multi provider practices need provider level visibility.
A six doctor cardiology group needs each physician searchable by name, with their own credentials, specialties, and reviews surfaced. Practice only marketing leaves individual provider authority on the table.
Built for the way patients find providers today.
Each service below should end in a patient calling or booking, and we’ll say so if one doesn’t fit your practice.
Local SEO & Google Maps
Ranking your practice in the local 3 pack for searches like primary care near me, urgent care Indianapolis, and specialty queries across the metro.
Google Business Profile
Profile management at both the practice and individual provider level. Posts, Q&A, review responses, photo updates, and category optimization.
Paid Advertising for Medical Practices
Google Search ads for high intent procedure and specialty keywords, Performance Max for broader reach, all built within healthcare advertising compliance rules.
AI Search Optimization
AEO and GEO work that makes your practice easier for ChatGPT, Gemini, and Claude to find and cite when patients ask AI tools to recommend a doctor, specialist, or urgent care in Indianapolis.
Reputation & Reviews
Review request workflows built around the patient experience and reviewed against the practice’s privacy requirements and relevant platform policies.
Websites Your Privacy Owner Approves
Mobile first sites built around new patient inquiries. Your practice’s privacy owner approves what each form, scheduling link and tracking tool collects before launch.
How we plan marketing for an Indianapolis medical practice
A templated package treats every practice the same way. We build strategies around your specific specialty, your patient mix, and your local competition. A pediatric practice in Carmel needs a different plan than a cardiology group downtown, and we treat them differently.
We also build pages so AI answer engines like ChatGPT, Gemini and Claude can read and quote them when patients look for a doctor or specialist in Indianapolis. No one can promise an AI tool will recommend your practice, and we won't.
And we serve the whole metro. Whether your practice is in Indianapolis, Carmel, Fishers, Greenwood, Noblesville, or anywhere across central Indiana, the systems we build scale across providers and locations without losing local relevance.
A clear path from first call to growing patient base.
Free Audit
We review your Google Business Profile, top three local competitors, your current website, and your search visibility. On the call we show you what's working and where patients drop off.
Custom Strategy
Based on the audit, we set priorities around your practice goals, such as new patient growth, a specialty you want to grow or more locations.
Launch & Optimize
We implement the work and measure rankings, calls, form fills and booked appointments. Every channel ties back to a number that affects your practice.
Clear Updates
You'll know what we changed and why, and you can ask about any of it. We tell you what we learned and what comes next in plain language, without jargon or vanity charts.
Questions Indianapolis practices ask before they hire us.
If your question is not here, schedule a free audit and we will answer it on the call.
Our medical marketing scope can include Google Business Profile, local SEO, targeted advertising, and AEO and GEO content. We review service information, customer questions, and the path to contacting the practice, with compliance requirements included in the project review.
Unigov took effect on January 1, 1970, after a state law passed on March 13, 1969, without a voter referendum.
We plan campaigns with healthcare advertising rules in mind, and we don’t handle protected health information directly. Your compliance officer or counsel approves patient testimonials, before and after content, ad targeting and review requests before they run, because those decisions belong to the practice.
Yes. Multi provider groups need each physician to be findable individually, with their own credentials and specialties surfaced. Multi location practices need each location to rank in its own city. We build systems that scale across providers and locations in Indianapolis, Carmel, Fishers, Greenwood, Noblesville, and beyond.
Timing depends on the practice, starting website, competition, implementation, and advertising review. Agree the work and checkpoints, then compare actual search observations, inquiries, and costs with a documented baseline.
We build strategies around your specialty, patient mix and local competition instead of selling a templated package. We also build pages so AI tools can read and quote them when patients look for a doctor. No one can promise an AI tool will recommend your practice, and we won't.
Yes, at both the practice and individual provider level. Google Business Profile powers Google Maps rankings and the local 3 pack for local searches. We optimize profiles, post updates, manage Q&A, respond to reviews, and track how each profile performs over time.
Yes. We set up automated review request systems that ask patients for a Google review at the right moment after their visit. We do not buy reviews, fake reviews, or violate Google's policies. The goal is a steady stream of authentic reviews that compound over time and build local trust.
Pricing depends on the size of your practice, your specialty, the competitiveness of your market, and the scope of work. A single location primary care office has different needs than a multi provider specialty group. Work is priced after the free strategy call, once we've seen your profiles, site and competitors.
See exactly what is leaking patients from your practice.
Explore a review of your Google Business Profile, local competitors, and current search visibility. Agree the review scope and delivery schedule before work begins.
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The first strategy call is free, and during business hours we aim to reply within five minutes.