01 · YOUR BRAND
A local storefront online
The membership websites present your company’s name, colors and logo in the communities agreed for your service area.
GARRISON MEMBERSHIPS · COMPARE THE NUMBERS
Your brand.
Your calls.
Clear costs.
Put your company’s name, colors and logo across local websites. Answer the calls. Read the form submissions. Build the customer relationship from the first conversation.
By Trojan Digital Marketing · Published and checked
FROM SEARCH TO A REAL CONVERSATION
The inquiry comes
to your team.
You can speak with the person who called and read what the form says. You handle the appointment, estimate and follow up.
02 · YOUR TEAM
Calls and forms go direct
Calls route to your business number. Form submissions reach your team, ready for you to read and respond.
03 · CLEAR BILLING
Review the opportunity
Trojan manually reviews inquiries against agreed qualification rules. In year one, additional qualified leads are invoiced monthly after the included allowance. Renewals include no free leads; every qualified lead is billed at the plan rate.
What exclusive means here: Trojan does not resell your membership inquiries to competing contractors. Homeowners remain free to contact other businesses themselves.
PUBLISHED PRICES · DEFINED SCOPE
Compare the cost.
Then compare the service.
Garrison’s low fixed fees can make it a practical option for contractors building an organic lead source. These providers sell different combinations of services, so price is one part of the decision.
| Cost or feature | Garrison membership | Service Direct | 99 Calls Growth |
|---|---|---|---|
| What you are buying | Branded microsite membership and qualified SEO organic inquiries | Exclusive phone call leads | A broader marketing package, including a website, GBP, CRM and ad management |
| Setup | $700 to $2,200, covering year one | No setup fee | $399 |
| Ongoing fixed fee | $520 to $1,800 annually from year two | No term contract; pay for valid calls | $399 per month |
| Published lead price | $60 to $72 per additional qualified lead, depending on plan | $85 to $550 per roofing call | $54.99 per organic roofing lead, plus package fees |
| Initial included leads | 7 to 30 in year one, depending on plan. No free leads at renewal. | Priced per valid call | Organic leads billed in addition to Growth fees |
| Read the published terms | Membership pricing and scope | Service Direct pricing ↗ | Package pricing ↗ Organic lead prices ↗ |
Service Direct’s roofing range varies with the market and selected lead price. Its call product is different from an organic microsite membership. 99 Calls has a lower published organic roofing lead rate than Garrison’s additional lead rates, with higher fixed fees for Growth and a broader service scope. Advertising spend and applicable ad management charges are extra for that package. Check each provider’s current quote and qualification rules.
ONE CLEAR COST EXAMPLE
What if you receive
20 qualified leads?
This first year illustration assumes 20 qualified organic roofing leads and 12 months of service. It does not predict either provider’s volume, lead quality or sales results.
GARRISON · 50 WEBSITE MEMBERSHIP
$1,636
Setup and additional lead charges for the illustrated first year.
$700 setup + (20 − 7 included) × $72
Annual renewal is $520 beginning in year two. It is not charged in this first year example. Renewals include no free leads, so all qualified leads are billed at $72 each from year two.
99 CALLS · GROWTH PACKAGE
$6,286.80
Setup, 12 monthly package fees and organic roofing lead charges.
$399 + 12 × $399 + 20 × $54.99
This broader package includes services beyond Garrison’s membership. Advertising spend and its applicable management charges are excluded.
The comparison isolates the listed fixed fees and organic lead charges at the same assumed count. It does not assign a dollar value to the additional services in Growth, assume equivalent outcomes or compare every package either business offers. Check Growth package fees and organic roofing pricing.
YOUR BRAND. YOUR CALLS. YOUR NEXT CUSTOMER.
Choose your reach.
Keep your leads exclusive.
Your company’s name, colors, and logo across a network of local websites. Your team answers the calls and receives every form submission directly, so you can review each inquiry yourself. Trojan does not sell those inquiries to competing contractors.
BRANDED MICROSITE MEMBERSHIP
50 websites
$700one time setup
Setup covers your first year and your first 7 qualified SEO organic leads during those 12 months. No separate annual fee in year one.
- Annual renewal from year two
- $520 / year
- Qualified leads included in year one only
- 7
- Qualified lead rate
- $72
BRANDED MICROSITE MEMBERSHIP
90 websites
$1,100one time setup
Setup covers your first year and your first 12 qualified SEO organic leads during those 12 months. No separate annual fee in year one.
- Annual renewal from year two
- $760 / year
- Qualified leads included in year one only
- 12
- Qualified lead rate
- $69
BRANDED MICROSITE MEMBERSHIP
120 websites
$1,400one time setup
Setup covers your first year and your first 17 qualified SEO organic leads during those 12 months. No separate annual fee in year one.
- Annual renewal from year two
- $940 / year
- Qualified leads included in year one only
- 17
- Qualified lead rate
- $65
BRANDED MICROSITE MEMBERSHIP
200 websites
$2,200one time setup
Setup covers your first year and your first 30 qualified SEO organic leads during those 12 months. No separate annual fee in year one.
- Annual renewal from year two
- $1,800 / year
- Qualified leads included in year one only
- 30
- Qualified lead rate
- $60
Simple billing. Your initial included lead allowance applies only to the first 12 months. Additional qualified leads in year one are manually reviewed and invoiced monthly. The annual renewal fee starts after 12 months and includes no free or included leads: every qualified lead in a renewal year is reviewed and billed monthly at your plan’s rate.
Your first year protection. If we deliver fewer than your included qualified leads within the first 12 months, we refund the proportion of your setup fee for the missing leads. For the 50 website plan, 6 of 7 leads means a $100 refund.
Lead qualification and actual service areas are agreed before launch. A qualified lead is an opportunity, not a guaranteed sale. Ownership, account access, and renewal scope are documented in your agreement.
Exclusivity describes how Trojan routes inquiries and our commitment not to resell them. A homeowner may still contact another contractor independently.
STRAIGHT ANSWERS
Before you choose.
How much does a Garrison membership cost?
50 websites: $700 setup covering year one, $520 annual renewal from year two, 7 qualified SEO organic leads included in year one, then $72 per additional qualified lead. Renewals include no free leads; every qualified lead is billed at the plan rate. 90 websites: $1,100 setup covering year one, $760 annual renewal from year two, 12 qualified SEO organic leads included in year one, then $69 per additional qualified lead. Renewals include no free leads; every qualified lead is billed at the plan rate. 120 websites: $1,400 setup covering year one, $940 annual renewal from year two, 17 qualified SEO organic leads included in year one, then $65 per additional qualified lead. Renewals include no free leads; every qualified lead is billed at the plan rate. 200 websites: $2,200 setup covering year one, $1,800 annual renewal from year two, 30 qualified SEO organic leads included in year one, then $60 per additional qualified lead. Renewals include no free leads; every qualified lead is billed at the plan rate.
Are free leads included when I renew?
No. The included lead allowance applies only to your first 12 months. Annual renewals include no free leads. From year two, every qualified lead is reviewed and billed monthly at your plan’s per-lead rate, in addition to the annual renewal fee. The setup fee is not charged again when you renew the same plan.
Who answers the calls and reads the forms?
Your team does. Calls route to the number agreed for your business, and form submissions go directly to your team. You speak with the homeowner, read the request and handle follow up. Trojan manually reviews inquiries against the agreed qualification rules before additional leads are invoiced monthly.
Are the leads exclusive to my company?
Trojan does not resell your membership inquiries to competing contractors. The websites use your company’s branding and send inquiries to your team. A homeowner can still independently contact other businesses; exclusivity describes Trojan’s distribution of the inquiry.
Is this the same service as the providers in the comparison?
No. Garrison memberships combine branded microsites with initial included leads and a price for additional qualified leads. Service Direct sells exclusive calls. The 99 Calls Growth package includes a broader marketing service. Compare delivery, qualification rules, scope and total cost as well as the per lead price.
Does a membership guarantee rankings or sales?
No. SEO visibility and lead volume depend on your market, competition, content and other factors. A qualified lead is a sales opportunity, not a booked job. Your team’s response and sales process affect the outcome. The 20 lead calculation on this page is an illustration, not a forecast.
What happens if the initial included leads are not delivered?
If fewer than the initial included qualified leads are delivered within the first 12 months, the missing share of the setup fee is refunded. For example, the 50 website plan includes 7 initial leads. Receiving 6 means a $100 refund. Qualification rules and actual service areas are agreed before launch.
BRING YOUR BRAND INTO THE CONVERSATION
Build a local presence
that sends inquiries to you.
Tell us your trade, the communities you actually serve and the work you want more of. We will review the fit and explain the membership before launch.