Trojan Digital Marketing is a digital marketing agency in Indianapolis for small businesses and national brands. Our internet marketing covers local SEO, Google Maps, Google Ads, websites and social media, planned together so more of the right people call you. For a website build, the site and domain belong to you.
The first strategy call is free, and during business hours we aim to reply within five minutes. Prefer to call? (317) 981-2386 · Run a free website audit
“I had a great experience working with Jeff…”
“…drove a noticeable uptick in leads within just a few weeks…”
Jeff Clerisier founded Trojan Digital Marketing in March 2018.
We're based in Indianapolis, Indiana.
Tell us what isn’t working, like a quiet phone, a website that doesn’t show up on Google, or ads that cost too much.
Prefer to talk? (317) 981-2386
We build and run 1,400+ live websites. Hear from businesses we’ve worked with
Some of the businesses we’ve worked with
Jeff Clerisier was Georgetown Market’s marketing director from 2023 to 2025, and the store later hired Trojan Digital Marketing.
Hire one service or combine them. We agree on the scope before work starts and review calls, forms, and booked work with you.
Rankings in Google and answers in AI search, built from technical fixes and a clear page for each service you sell.
See our Indianapolis SEO servicesCategories, services, service areas and honest review requests that stay inside Google’s rules, so your map listing matches the business people call.
See Google Maps optimization in IndianapolisSearch campaigns and landing pages with call and form tracking, so you can see what each inquiry costs.
See Indianapolis PPC managementFast sites with a clear path to a call or a quote. On a website we build for you, the site and domain belong to you.
See Indianapolis web designContent and scheduling across Instagram, Facebook, LinkedIn and TikTok, planned around what you want customers to do next.
See social media marketing in IndianapolisChatbots, CRM workflows and lead follow-up built around the systems your team uses.
See AI marketing and automation in IndianapolisLocal websites your business owns that send calls and form inquiries to your team, for home service trades in Indiana.
See Indianapolis lead generationA monthly marketing plan with a budget and reporting, while our team runs the campaigns and manages your other vendors.
See fractional CMO services in IndianapolisA single shop, a company with several locations and a national brand each need different starting work.
Local business
A neighborhood shop, a contractor, a practice. Connect local search, your website, and the conversation that turns interest into a customer.
Plan my local growthMultiple locations
Give each branch a clear role: accurate service areas, local project evidence, and inquiries routed to the team that can help.
Connect my locationsNational brand
Connect SEO, AI search, creative, and conversion across the United States. Build around what your customers need to see before they choose you.
Explore national marketingSearch engine marketing covers every way customers find you on Google and in AI answers. For Indianapolis businesses we plan these four layers together, with Google Ads where paid search fits.
Technical foundations, original service content, internal links, and relevant evidence help people and search engines understand what you offer. We begin with the queries that already bring impressions and the pages that deserve a stronger answer.
Answer engine optimization starts with specific customer questions. Clear definitions, comparison tables, visible evidence, and concise answers give your detailed content structure without turning the page into a list of keywords.
Generative engine optimization connects clear business facts with useful original information. We make your service, experience, and supporting resources consistent and accessible so people can evaluate you wherever discovery begins.
Google Business Profile optimization brings together accurate services, real coverage, current photos, customer reviews, and a relevant destination page. Service areas describe where you work; they don’t require inventing an office address.
SEO helps search engines discover and understand useful pages. AEO describes content that answers specific questions clearly. GEO concerns how your business facts and original information are understood in AI search experiences. No one can guarantee an AI answer will cite you.
This is a starting point for a conversation about what you want to improve.
Check your business information, the services people search for, and the pages that help them decide whether you serve their area.
Start with accessible pages and clear, well-supported answers. SEO, AEO and GEO share that foundation; visibility in an answer is never guaranteed.
Look at the journey from the first page to a successful contact. A stronger offer, useful project evidence and a usable form can matter more than another new page.
Make ownership, qualification and follow-up visible. Decide which steps software can support and where a person needs to review the details.
A marketing plan follows the visitor through the inquiry and the sales conversation. Keep visits, inquiries and requests that fit your work separate when discussing the figures.
Hypothetical planning example: 1,000 monthly visits multiplied by a three percent inquiry rate gives 30 inquiries. If half fit your work, that gives 15 qualified inquiries. It’s only an example of the math, so plug in your own numbers.
Booked work depends on the later sales conversation. Use your own records and definitions when discussing those steps.
Work with your assumptions in the lead cost calculator
Groups don’t book a cabin retreat off one bedroom photo. The organizer has to see where everyone sleeps, what there is to do and how to book. Moto Supreme’s website shows all of that, then hands off to Airbnb. If you run a rental like this, talk with Trojan Di
Read the case study
An information heavy subject organized around the questions people arrive with, supported by a real planning calculator and a clear next step.
Read the case studyExplore what was made and the choices visible in the project. Read each project’s scope and the design choices behind the finished work.
We build and manage these Garrison sites around your services and markets, with inquiries routed to your team.
Begin with the services and markets your team can support. Each destination needs a purpose, relevant information and a clear relationship to your business.
Your network’s agreed contact routes connect inquiries with your team. The business handles the next conversation.
Why own your lead source?Roof replacement · roof repair · commercial roofing
Explore this trade’s microsite informationWater damage cleanup · drying · restoration planning
Explore this trade’s microsite informationReplacement windows · whole home upgrades · installation
Explore this trade’s microsite informationHeating repair · AC replacement · maintenance plans
Explore this trade’s microsite informationKitchen remodeling · additions · whole home renovation
Explore this trade’s microsite informationFoundation assessment · structural repair · settlement concerns
Explore this trade’s microsite informationCustom shades · blinds and shutters · drapery consultation
Explore this trade’s microsite informationTree removal assessment · storm related requests · stump scope
Explore this trade’s microsite informationDriveway replacement · new concrete driveways · project estimates
Explore this trade’s microsite informationInground pool installation · pool design consultation · new pool planning
Explore this trade’s microsite informationA distinctive website draws on your people, work and customer questions. We connect those details with the content and design that help someone understand the offer.
On a website we build for you, the site and domain belong to you.
Jeff Clerisier founded the company in March 2018 and still runs it.
We built the company from scratch with no outside money.
We build and run more than 1,400 live websites.
Jeff has about a decade of hands-on web and marketing work, starting with freelance projects in 2016.
Your first strategy call is free.
Browse resources for trades, professional services, healthcare, education, retail and commercial businesses. Bring the customer question and the work your own business wants to discuss.
Someone searching for a business in Indianapolis usually wants a company close by that does the exact job they need. Your online marketing should show both: the service and the parts of town you really cover.
We plan internet marketing by area, starting with Marion County and the Indy neighborhoods you work in most, then the suburbs where your customers live. Your Google Business Profile, service pages and ads then point to the same places.
Trojan Digital Marketing brings SEO, Google Maps, Google Ads, websites, social media and automation into one plan for small businesses. We’re based in Indianapolis, and the first strategy call is free.
Straight answers on services, service areas, prices and timing.
Request a free strategy callIt puts your business in front of local customers and turns their searches into calls. For Indianapolis businesses we handle local SEO, Google Business Profile work, Google Ads, websites, social media and lead follow-up. We also track the calls and forms each one brings in.
Yes. Jeff Clerisier founded Trojan Digital Marketing in March 2018, and we’re based in Indianapolis. Our Google Business Profile is a service-area listing with no public office address, so the best way to reach us is (317) 981-2386 or a free strategy call.
For most businesses, yes. People use all three names for getting found on Google, Maps, social media and AI answers, then turning those visits into calls and customers. We call it digital marketing, and the work is the same.
Yes. A small business usually gets the most from the basics first: an accurate Google Business Profile, clear service pages, call tracking and a fast reply to every new inquiry. We add Google Ads or more SEO content once those are working.
We do both kinds of work. We plan and run Google Ads, Meta ads and other paid campaigns, and we also handle the SEO, websites and follow-up that decide whether those clicks become customers.
Search engine marketing is every way you show up on Google: organic results from SEO, the map pack from your Business Profile and paid results from Google Ads. We offer all three in Indianapolis and plan them together, so ads can cover searches SEO hasn’t reached yet.
All of Marion County, including Beech Grove, Lawrence, Southport and Speedway, plus the suburbs in Hamilton, Hendricks, Johnson, Boone and Hancock counties. We also work remotely with businesses across Indiana and the rest of the country.
Most work is priced after the free strategy call, because it depends on your services, the areas you cover and how competitive your searches are. Some prices are fixed: the Marketing Startup Kit is $7,997, or three monthly payments of $2,799, and microsite memberships start at $399 a month for 50 microsites.
We work on the two things you can change: how well your profile matches the search and how well known your business is. Distance from the searcher also counts, and Google says no one can pay for a better local ranking, so we don’t promise a position.
Google Ads can start bringing calls once a campaign is approved and live. SEO and Maps work take longer, because Google has to recrawl your pages and weigh new reviews and links. We agree on what to measure first and go over the numbers with you.
I started Trojan Digital Marketing in March 2018 to make marketing easier to understand. Today, we build and run 1,400+ live websites across client and owned properties. We'll agree on the work before it starts and review what needs attention next.
Our work covers SEO and AI search, paid ads, web design, content, video, and automation. On our website builds, ownership of the site and domain stays with you. Indianapolis is our base, and we work with businesses nationwide.
From search to call
Four moments decide whether a nearby customer calls you or the next business.
SEO for roofing companies works in a set order. Get your Google Business Profile accurate, build a page for each roofing service with photos from real jobs, add city page…
During the 32 Connects work, keep your Google Business Profile marked open and post an update with the detour and the Poplar and Park lot. Add the same notice to your web…
For local SEO alone, a Zionsville Chamber membership is a small help. Its listing adds a local citation and link, but the real payoff is First Tuesday and the referrals t…
We’re based in Indianapolis and work with businesses across Marion County, Central Indiana and the rest of the country. Tell us where your customers are and what you want more of.
Request a free strategy callCall (317) 981-2386 or request a free strategy call.
Based in Indianapolis, serving other markets remotely.Good agency work begins with two lists: the work you would like more of and the parts of town you can reach. Each task we take on should lead to calls, forms or booked work.
| The result you want | What we work on | How you can tell it's working |
|---|---|---|
| More calls from customers nearby | Your Google Business Profile, service areas and a page for each service | Calls and direction requests from the profile, counted each month |
| Leads this month while SEO builds | Google Ads with call tracking and a landing page for each service | What each call or form costs, by campaign |
| A site that turns visits into inquiries | Clear service pages, fast load times and a short contact form | Calls and form fills from the site, by page |
| Fewer leads that go cold | Instant replies, CRM follow-up and a named owner for every inquiry | How long each new lead waits for an answer |
| One plan in place of five vendors | A written plan, a budget and the first checkpoint | One report that ties spending to calls and jobs |
We're based in Indianapolis, so we look at the same map your customers see. Before we call a ranking real, we check the search from several parts of the county. If a task can't be tied to calls, forms or booked work, we say so and leave it out of your plan.
Indy is big enough that one plan rarely fits the whole metro. These Census and Google figures shape how we split your marketing by area.
| What we counted | Number | What it means for your marketing |
|---|---|---|
| People in the city of Indianapolis, July 2025 | 910,638 | One citywide page or ad rarely fits every part of town, so we plan by area. |
| People in the 11-county metro, July 2025 | 2,205,695 | About 6 in 10 metro residents live outside the city, so your service areas and town pages matter. |
| Metro growth since 2020 | 116,044 more people | New residents are still choosing their providers, so we target the searches new movers make. |
| Westfield, 2020 to 2025 | 46,444 to 66,258 | A suburb growing that fast deserves its own page before competitors claim those searches. |
| Marion County business locations with employees, 2023 | 24,248 | You compete with thousands of nearby businesses for the same searches, so specific pages win. |
| Of those, locations with fewer than five employees | 11,923 | Almost half are very small, so a clear local plan can matter more than a big budget. |
| Service areas Google allows on one profile | 20 | Choose the towns you really serve, all within about two hours of your base. |
We pull these figures before we plan a campaign, because they change where the work goes. A Westfield page can matter more than another citywide page, and a small shop in Lawrence competes with a different set of businesses than an office near Keystone Crossing does. If a number wouldn't change the plan, we leave it out.
Indianapolis covers most of Marion County, so the same search typed near Speedway and near Lawrence can show a different list of businesses.
Those four places still run their own city or town governments, so customers there may search with the town name. If you work there, name them in your Business Profile service areas and on your website. We also plan by district, from Castleton and Keystone Crossing on the north side to Fountain Square and Mass Ave near downtown.
Growth around the city is uneven, so we give each suburb its own page with real local details and a clear reason to call.
Boone County, home to Zionsville, and Hancock County, home to Greenfield, have topped Indiana's growth rankings three years running, IU News reports. New residents there are still choosing local services, from a dentist to a plumber. That's why each suburb page we write starts from that town's own facts.
Paid ads, the map pack and organic results each catch a different kind of search, so we plan the three as one budget.
| Channel | When calls can start | What you pay for | Where it helps most |
|---|---|---|---|
| Google Ads | Soon after the campaign is approved and live | Each click or call, from a budget you set | A new service, a slow month or a busy season |
| Google Maps and your Business Profile | Builds over weeks as your profile and reviews improve | Only the work, since Google doesn't sell map rankings | Customers close to where you're based |
| Organic SEO | Slower, often months, while Google recrawls and weighs your pages | Pages, fixes and links, never a fee per click | Searches across the whole metro |
We usually start with the channel that matches your timing. A business that needs calls this month may begin with Google Ads while we fix the profile and pages. A business with time to build can lean on SEO and Maps, with a small ad budget kept for the services that pay best.
Spending on marketing in small steps lets you see which channel earns its keep before you add the next one.
Before
After
Whatever the budget, the pieces you pay for should stay with your business. On a website we build for you, the site and domain belong to you. We also show you where each tracked call comes from, so you can judge the spending yourself.
Comparing agencies gets easier when every proposal answers the same short list of questions about ownership, tracking and who does the work.
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