BASED IN INDIANAPOLIS · WORKING NATIONWIDE
Trojan is a full-service agency for local businesses and national brands. SEO and local search, AI search (AEO and GEO), Google and Meta ads, and websites built to convert, with content, video, and automation behind them. Every ranking, ad account, and site we build stays yours.
Or call (317) 593-1250. A real conversation starts in one ring.
LET’S TALK ABOUT YOUR BUSINESS
More relevant inquiries. A better website. A clearer plan for search. Tell us what you need and where you want to grow.
We’ll review your goals and follow up to discuss the next step.
Prefer to talk? (317) 593-1250
1,200+ live websites built and run by Trojan. Read their words
YOUR BUSINESS. YOUR NEXT MOVE.
Choose where you want to growA neighborhood shop, a contractor, a practice. Connect local search, your website, and the conversation that turns interest into a customer.
Plan my local growthSEO · AEO · GEO, EXPLAINED
Trojan Digital Marketing is based in Indianapolis and works with businesses across the United States. We connect search engine optimization, answer-focused content, website design, creative and automation around the questions your customers need answered.
Search engine optimization helps search engines discover and understand useful pages. The work includes technical access, relevant content, internal links and an experience people can use.
Read the practical SEO guideAnswer engine optimization is a way to describe content that answers specific questions clearly. Service details, comparisons, evidence and visible FAQs help visitors evaluate an answer.
Understand AEO and SEOGenerative engine optimization focuses on how businesses are understood in AI search experiences. Consistent facts and original evidence help people verify what they read; no tactic guarantees an AI citation.
Learn what AI visibility can measureGoogle’s guidance keeps the focus on useful content and foundational SEO. There is no special AI schema requirement. Read Google’s AI search guidance.
BRANDS THAT TRUST US
WHAT WE DO
Hire one service or combine them. Each is scoped in writing before work starts and reported monthly against calls, forms, and booked work, not impressions.
Rank in Google, show up in AI Overviews, and get cited by ChatGPT, Perplexity, Gemini, and Claude.
Explore SEO + AEO + GEOGoogle, Meta, and TikTok ads with call and form tracking, so you see cost per lead instead of clicks.
Explore Paid AdvertisingFast, structured sites with a clear path to a call or a quote. You own the site and the domain.
Explore Website DesignBranded local sites that send inquiries straight to your crew, instead of a shared lead you bought four times.
Explore Microsite NetworksWebsite, brand identity, foundational SEO, and Google Business Profile in one fixed-price launch: $7,997.
Explore Marketing Startup KitChatbots, CRM workflows, and follow-up that answers a new lead in minutes.
Explore AI AutomationReels, ad creative, and YouTube edits cut for the platform they run on.
Explore Video EditingContent, scheduling, and monthly reporting across Instagram, Facebook, LinkedIn, and TikTok.
Explore Social MediaChoose a service to see its role in the system.
Free 30 minute strategy call. We will look at your situation and tell you straight which service or combination makes sense, even if it is not us.
Talk about your businessTHE CREATIVE GROWTH LAB
Explore how SEO, AEO, GEO, and Google Maps work together, then connect that visibility to a better customer journey.
SEO
Technical foundations, original service content, internal links, and relevant evidence help people and search engines understand what you offer. We begin with the queries that already bring impressions and the pages that deserve a stronger answer.
Who provides the service I need?
AEO
Answer engine optimization starts with specific customer questions. Clear definitions, comparison tables, visible evidence, and concise answers give your detailed content structure without turning the page into a list of keywords.
What should I know before I choose?
GEO
Generative engine optimization connects clear business facts with useful original information. We make your service, experience, and supporting resources consistent and accessible so people can evaluate you wherever discovery begins.
Which business can help with this specific problem?
Google Maps
Google Business Profile optimization brings together accurate services, real coverage, current photos, customer reviews, and a relevant destination page. Service areas describe where you work; they do not require inventing an office address.
Who serves my area, and how do I contact them?
WHERE SHOULD YOU START?
MAKE THE NEXT STEP COUNT
A useful marketing plan follows the visitor through the inquiry and the sales conversation. Move the inputs to see how those steps connect.
Illustrative planning arithmetic. These inputs are hypothetical, not Trojan results or a forecast.
Start with your actual Search Console dataVisitors × inquiry rate × qualification rate. Closed sales depend on further steps.
THE WORK, UP CLOSE
Explore the website, content, and design choices behind our work. The project stories show what was made and why, with useful details about the experience.
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OWNED LEAD SYSTEMS, ONE OF OUR EIGHT SERVICES
Garrison is our microsite software for local businesses and national trade brands. We connect useful branded websites, search visibility, and inquiries that go directly to your team.
Why own your lead source?For one service area or many markets across the United States. Start with your business, your customers, and the places you want to reach.
Start with your services, the markets your team can serve, and the evidence customers need to see.
OUR SPECIALTIES
A distinctive website is built from the business behind it: the people, the work, the questions customers ask, and the details that help them choose. Our role is to connect those pieces with strategy and execution.
Useful content, careful design, and working tools give your audience something they can evaluate.
The plan begins with your services, your customers, and the work your business actually wants.
Your team knows the questions customers ask. We turn that knowledge into pages and clearer handoffs.
A website needs upkeep, dependable images, functional contact routes, and a process for finding broken links.
IN OUR CLIENTS’ WORDS
From local retail and food businesses to nonprofits and growing brands, the relationship is part of the work.
“Trojan Digital Marketing gave our website a complete make over. The board members and I are absolutely thrilled!”
“I love it. I really do. I love that you put where you can find my skincare at (GTM), and I love the picture of the dripping aloe lol that’s a nice touch. Love the before and afters and the new tags, like 'our collection,' and the homepage. I love the way it scrolls better. Thank you so much, Jeff. I couldn't have done it without Trojan Digital Marketing.”
“Jeff was the best social media manager and campaign manager strategist I ever had, he always took initiative to go above and beyond.”
“Sales have been better the last few months thanks to some additional marketing efforts. Way to go, Jeff!”
“Oh my gosh! This is perfect! Thank you! You can always count on Trojan Digital Marketing!”
“I started my business with no clue how to scale it, but I met Jeff. He walked me through my current problems and gave me a step by step guide on each problem and what to prioritize in order. It’s been 2 years; I couldn’t imagine going anywhere else.”
“Choosing Trojan Digital Marketing was one of the best decisions we made for our company. Their innovative approach and dedication to understanding our unique needs resulted in a tailored marketing strategy that exceeded our expectations. Their team's unwavering support and consistent communication made the entire process seamless. We're thrilled with the outcome and look forward to continued success together.”
“Trojan Digital Marketing gave our website a complete make over. The board members and I are absolutely thrilled!”
“Sales have been better the last few months thanks to some additional marketing efforts. Way to go, Jeff!”
“I started my business with no clue how to scale it, but I met Jeff. He walked me through my current problems and gave me a step by step guide on each problem and what to prioritize in order. It’s been 2 years; I couldn’t imagine going anywhere else.”
“I love it. I really do. I love that you put where you can find my skincare at (GTM), and I love the picture of the dripping aloe lol that’s a nice touch. Love the before and afters and the new tags, like 'our collection,' and the homepage. I love the way it scrolls better. Thank you so much, Jeff. I couldn't have done it without Trojan Digital Marketing.”
“Oh my gosh! This is perfect! Thank you! You can always count on Trojan Digital Marketing!”
“Choosing Trojan Digital Marketing was one of the best decisions we made for our company. Their innovative approach and dedication to understanding our unique needs resulted in a tailored marketing strategy that exceeded our expectations. Their team's unwavering support and consistent communication made the entire process seamless. We're thrilled with the outcome and look forward to continued success together.”
“Jeff was the best social media manager and campaign manager strategist I ever had, he always took initiative to go above and beyond.”
BUILT FOR YOUR BUSINESS
Explore practical marketing plans for trades, professional services, healthcare, education, grocery and specialty retail, and commercial businesses. Each plan explains the customer decision, the evidence to collect, and the conversion path.
USEFUL BEFORE WE MEET
Find a search opportunity, organize business answers, compress your photographs, or prepare an estimate. Every tool has instructions, a worked example, and guides to help turn the output into useful work.
Compare margin and markup using your own job costs and quote assumptions.
Connect qualification and close rates to an acquisition cost allowance.
Create consistent tracking links and export a campaign register.
Find useful next actions in your own Search Console data.
Turn customer reviews into a grounded messaging brief.
Organize business facts into clear answers and reusable structured data.
Find where your website needs attention.
Resize and convert photos in your browser.
INDIANAPOLIS ROOTS · NATIONAL REACH
General agency services are available to businesses across the United States. Explore the local resources below, or talk with us about your broader market. Each conversation starts with your customers and the work your business wants.
SEO, AEO, GEO, Google Business Profile, and website strategy for our home market.
Local search, service content, and customer journeys for businesses in Hendricks County.
Service positioning, useful local pages, and clear next steps for people comparing providers.
Connect your business profile, website, paid campaigns, and inquiry process.
Search and website planning for businesses serving Northeast Indiana.
Bring us your city, region, or national audience. These featured locations do not limit where we work.
SEE HOW THE PIECES WORK
Explore fifteen ways to understand the work, from a buyer’s first question to a recorded business outcome. These are teaching diagrams, with practical guides behind each one.
One service can lead to different questions about fit, evidence and the next step.
Read the related guideGO DEEPER, WITH A PURPOSE
Start with the guide that matches your next decision. Each explains what to check, how to work through an example and where the evidence has limits.
Work through profile accuracy, service boundaries, customer reviews and the website pages that support a local decision.
Use the Business Profile guideBuild an evidence-based audit, prioritize the fixes and turn findings into a practical brief for the person doing the work.
Work through the website auditDefine the result, compare the same reporting period and separate an inquiry from a qualified lead or a booked job.
Understand cost per booked jobLET’S MAKE IT CLEAR
Explore the details behind SEO, AI visibility, and working with Trojan. If your situation needs a more specific answer, bring it to the conversation.
Ask us about your projectWe begin with the business, its target customers, existing website, and current priorities. The agreed scope sets out the work, reporting, responsibilities, and review process for that engagement.
We offer SEO, AEO, GEO, website design, paid ad campaigns, video editing, social media management, and AI automation. Every service is available on its own or as part of a full digital growth strategy.
Yes. While we are based in Indiana, we work with clients across the United States. Whether local or global, our strategies are designed to fit your target market and business model.
SEO covers the content and technical work that helps search engines discover and understand a website. A useful review considers relevant customer questions, accessible pages, and the steps visitors can take to contact the business.
Timing depends on your starting point, the work required, and competition. Technical fixes and clearer pages can help early; building a useful body of content and authority takes sustained work. We agree on meaningful benchmarks and review progress with you.
Relevant content, discoverability, page experience, and external references are among the areas considered in an SEO review. The agreed scope identifies which technical, content, and linking tasks the project includes.
You can handle SEO in house if you have the time and relevant skills. An agency is another option when you need help with technical work, content, research, or ongoing reviews. Compare the proposed scope with the work your team can already manage.
SEO pricing depends on the size of your site, the competitiveness of your market, and the scope of work needed. Contact us and we will give you a straight answer based on what your business actually needs, not a one size fits all number.
JEFF CLERISIER · FOUNDER
I started Trojan to make marketing easier to understand. Today, we build and run 1,200+ live websites across client and owned properties. We'll agree on the work before it starts and review what needs attention next.
Our work covers SEO and AI search, paid ads, web design, content, video, and automation. The rankings, ad accounts, and sites we build stay yours. Indianapolis is our base, and we work with businesses nationwide.
KEEP BUILDING
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KNOW YOUR NEXT STEP
We work with businesses nationwide, with local experience in our Indianapolis home market. Tell us where your customers are and where you want to grow.
Talk with TrojanService area map
People should understand your offer, see the relevant evidence, and reach the right person without searching for the next step.
We review what changes, retain useful work, and improve the next priority using evidence from the business.
Build a clean invoice and print or save it.
Looking for a plan built around a specific business?
Indianapolis dental marketingIndianapolis medical marketingWestfield business marketingAll industriesA specific ranking cannot be guaranteed. We prioritize relevant customer questions, commercial intent, and opportunities your business can support with useful content and credible evidence.
Websites and search conditions change, so content and technical work benefit from periodic review. The frequency depends on the site, the market, and what has changed since the last review.
Cheap inquiries can become expensive jobs to acquire. This guide shows how to connect marketing costs with bookings while keeping timing, cancellations, and margin visibl…
Use a message map, qualification worksheet, and launch test script to connect a paid search click with an offer the business can actually fulfill.
Closed loop measurement starts with reliable business records. Define the stages and ownership before connecting your CRM to advertising and analytics systems.
A channel decision should start with the work you want, the time available, and the economics of winning it. Compare SEO and PPC through those constraints.
9 projects
Hospitality website design
A destination website shaped around the client’s brief: combine the cabin stay, guest activities, and a practical route to booking.
Explore the project
Website design & interactive experiences
An information heavy subject organized around the questions people arrive with, supported by a real planning calculator and a clear next step.
Explore the project
Church website design
A welcoming website for an Indianapolis church, bringing worship information, ministry introductions, faith articles, and contact options into one place.
Explore the project
Trade website design
A trade website connecting service information, project comparisons, and the next inquiry. A closer look at what the design shows and what its evidence supports.
Explore the project
SELECTED WORK
The goal was to create 30 plus, eye catching, bilingual signage for the Grocery section of Georgetown market to guide shoppers quickly while reinforcing the store’s commitment to wellness and keeping their 3 signature brand colors. The store is located in Nort
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SELECTED WORK
The Redefined Body website redesign brings a calm visual identity together with clear skincare product information and straightforward shopping navigation. Trojan Digital Marketing plans website design, SEO, and conversion paths around each brand’s products an
Explore the project
Website design & interactive experiences
A learning website with things to do: practice questions, worked calculations, visual labs, and focused tools that make the subject easier to explore.
Explore the project
SELECTED WORK
We built a donation focused website for American Veteran Service Corp with bold visuals, clear mission messaging, prominent donation links, and straightforward navigation. The design connects the organization’s story with practical routes for supporters and pe
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SELECTED WORK
Explore the creative work behind Jerry Super’s YouTube Shorts: editing, pacing, captions, thumbnails, and SEO optimization shaped around his voice and humor. Trojan Digital Marketing plans video and content projects around the audience, format, and material a
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