Trojan Digital Marketing builds lead generation for home service companies in Indianapolis and across Indiana. The work centers on local websites your business owns, with paid search and fast follow-up added when the numbers support them. You keep the domains, and every call or form goes straight to your office.
Questions, answered.
Which trades can get lead generation in Indiana?
Siding, window replacement and radon networks have current offers in Indiana. HVAC, remodeling, foundation repair, tree removal, concrete driveway and inground pool networks are built on request after the scope and cost are agreed.
Do I pay per lead?
Not on an owned network. Every inquiry it produces is part of the yearly price, and your team answers the calls and forms directly. Paid search is priced separately.
Who owns the websites?
Your business does. The domains are registered in your business name and stay yours, even if you stop renewing the managed work.
How soon will the phone ring?
Inquiry volume depends on your market and the towns you cover, and owned sites take time to earn search visits, so we won't promise a date. If you need calls sooner, paid search can run while the network grows.
Do you only build in Indianapolis?
No. We build Indiana networks wherever your crews work, town by town, and we confirm the town list before you buy.
“I had a great experience working with Jeff…”
Jeff Clerisier founded Trojan Digital Marketing in March 2018.
We have more than 1,400 live websites.
We’re based in Indianapolis, where the city and Marion County share one government, Unigov.
We also work with clients across the United States.
Trades we build for in Indiana
Siding, window replacement and radon companies can buy an owned lead generation network in Indiana today. HVAC, remodeling, foundation repair, tree removal, concrete driveway and inground pool networks are built on request, once the scope and cost are agreed. Some trades aren't offered in Indiana, so tell us yours on the first call and we'll say right away whether it fits.
How an owned network works
An owned network is a set of local websites, each built for the people who search by town and service in the area your crews cover. The domains are registered in your business name and stay yours. Calls ring the number you choose and forms reach the inbox you name, so your office decides which inquiries match the work you do. Every inquiry the network produces is part of the yearly price, and nothing is billed by the lead.
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If you stop renewing, the domains stay yours and the sites stay live on them. What ends is the managed work, such as fresh articles and pricing guide updates, and from then on you renew the domains at the registrar yourself. Tiers, setup costs and renewal prices are on the owned lead generation page, and we confirm your town list and call routing before you buy.
Indiana networks belong to your business
Our Garrison memberships, where we keep the domains and you pay monthly, are offered only outside Indiana. Here the sites are yours from the start. That suits an owner who wants to keep what they pay to build and doesn't want a vendor's tracking number between them and their customers.
Paid search and follow-up when you need calls sooner
- Website
- Receive the inquiry.
- Your team
- Review it and record the outcome.
Owned sites take time to earn visits from town and service searches. When the phone needs to ring sooner, paid search can carry the gap. Our Indianapolis PPC management tracks which ads lead to qualified leads, and each ad points to a landing page that matches its offer. We can also set up automated lead follow-up, so a new inquiry gets a reply while it's fresh and your team sees the details in one place.
Local numbers to plan with
The Census estimate for July 1, 2025 puts the consolidated city at 910,638 residents, as STATS Indiana reports. Hamilton County added 7,351 residents in 2025, more than any other Indiana county. Boone and Hancock counties grew fastest for the third year in a row, according to IU News. We plan networks town by town, starting where your crews already work and adding towns as your schedule allows.
What to bring to the first call
Bring your trade, the towns you serve, how many jobs your crews can take in a week and how your office answers calls today. We'll tell you whether an owned network, paid search or both should come first. If you'd like to run the math before we talk, the lead cost calculator works out your cost per qualified inquiry.
