THE TROJAN TOOLKIT
Free marketing tools.
Useful next moves.
Find the issue. Price the work. Measure the campaign. Use your own information to create a result you can review, download and act on.
Prefer to inspect the page you have open? Try Trojan Website Checker, our development extension for desktop Chrome and Edge.
START WITH THE JOB IN FRONT OF YOU
What do you need to work out?
16 tools available
Strategy
Campaign budget pacer
Compare actual spend with the calendar and calculate a remaining daily allowance.
- Bring
- Campaign dates, budget and spend to date
- Get
- A pacing comparison, forecast and CSV for your report
Business
Missed call calculator
Compare callback recovery scenarios using job contribution and the cost of the fix.
- Bring
- Unique missed inquiries, recovery rates and job costs
- Get
- A before and after scenario with break even recovery
Business
Job profit calculator
Compare margin and markup using your own job costs and quote assumptions.
- Bring
- Job costs, price and margin assumptions
- Get
- A contribution calculation and target quote
Strategy
Lead cost calculator
Connect qualification and close rates to an acquisition cost allowance.
- Bring
- Lead costs, qualification and close rates
- Get
- Acquisition scenarios with visible assumptions
Create
Campaign URL builder
Create consistent tracking links and export a campaign register.
- Bring
- A destination URL and campaign names
- Get
- Tagged links and a campaign register
Strategy
Search opportunity finder
Find useful next actions in your own Search Console data.
- Bring
- Your Google Search Console CSV
- Get
- A filtered list of queries or pages to investigate
Strategy
Customer language miner
Turn customer reviews into a grounded messaging brief.
- Bring
- Customer feedback or a review CSV
- Get
- Recurring phrases with the source feedback
Create
AI answer kit
Organize business facts into clear answers and reusable structured data.
- Bring
- Verified business facts and customer questions
- Get
- An answer draft and structured data to review
Strategy
Website audit
Find where your website needs attention.
- Bring
- A public website URL
- Get
- HTML findings, supporting evidence and a fix list
Strategy
Jev Website Scanner
Scores each page of your site and lists what to fix first. First scan free.
- Bring
- A public website you own or manage, an email for the report link and, if you like, your services, towns and competitors
- Get
- A score for each page, a fix list sorted into this week, this quarter and later, and a PDF report. The first scan of a site is free up to 100 pages
Create
Image converter
Resize and convert photos in your browser.
- Bring
- Your original image files
- Get
- Resized and converted images
Business
Invoice generator
Build a clean invoice and print or save it.
- Bring
- Agreed work, prices and payment records
- Get
- An itemized invoice with a calculated balance
Business
Estimate generator
Scope a job and present a clear estimate.
- Bring
- The scope, quantities, rates and terms
- Get
- A customer estimate you can print or export
Create
PDF toolkit
Organize documents without an account.
- Bring
- Your PDF files
- Get
- An organized PDF for your document workflow
Business
PDF signing
Place a signature on your document.
- Bring
- A PDF and a signature to place
- Get
- A copy with your visible signature
Learn
Marketing fundamentals
Learn the foundations and turn them into a plan.
- Bring
- A business and a question about its marketing
- Get
- Lessons and a practical starting plan
Understand the website.
Inspect the page evidence, identify checks that need attention, and prepare a useful fix list.
Start a website auditPrice and present the work.
Check the internal costs, prepare the customer estimate, and carry the agreed scope into an invoice.
Start with job pricingConnect spend with outcomes.
Model lead economics, name the campaign links, and review actual search information.
Work through lead costsBEFORE YOU START
A useful result starts with the right input.
Each tool shows what it uses, what it produces, and how to interpret the result. Start with one business question you can act on.
Which free marketing tool should I start with?
Use the website auditor for a public page, the Search Opportunity Finder for a Google Search Console export, or the Customer Language Miner for customer feedback. Before quoting a job, work through the job profit calculator and then prepare the customer estimate.
Do I need an account or newsletter subscription?
No. You can use these public tools without an account or newsletter subscription. Newsletter signup is a separate choice, and it is not required to download a result.
Where does the information I enter go?
The calculators, Search Opportunity Finder, Customer Language Miner and AI Answer Kit process inputs in your browser. The website auditor sends your public URL to the server to inspect the page. Contact and newsletter forms submit the information you choose to provide. Each tool explains its own storage and processing.
Can the website auditor measure SEO, AEO or GEO rankings?
The auditor reports observable HTML checks and their supporting evidence. It does not measure rankings or predict traffic, leads or AI citations. Use your actual Search Console information alongside the report to investigate search activity.
How do I turn a result into an improvement?
Save the result and choose one issue or assumption to investigate. Define the change, make it, and recheck the same page or inputs. If you need help with implementation, use the relevant project inquiry link and explain the decision you are trying to make.
Need the system around the tool?
Bring the result and the business question behind it. We can help scope the website, search content, campaign measurement or workflow that comes next.
Plan the next improvement