Audit one specific page. Includes PageSpeed scores and full SEO, AEO, AI health, and local checks.
Audit
Enter Your Website Info
TAKES 15 TO 30 SECONDS. NO EMAIL REQUIRED.
Six Categories.One Honest Report.
SEO Health
Title tags, meta, headings, alt text, canonical, sitemap, schema validation
AEO Readiness
FAQ structure, direct answer detection, question-format headings, list and table content
AI Citation Score
Whether ChatGPT, Gemini, and Claude can cite your business with structured data
Local SEO
City targeting, NAP consistency, schema completeness, hours, service area
Page Speed
Core Web Vitals, page weight, request count, render-blocking resources
Full Report
Pass and fail checklist, traffic impact estimates, history tracking, competitor comparison
Built by an Indiana AgencyThat Audits Sites for a Living.
Most free SEO tools test ten or twelve surface-level checks and call it a report. This tool runs over sixty separate technical, content, and AI readiness checks against the same standards we use when auditing client sites at Trojan Digital Marketing. The methodology is documented at the bottom of every downloaded report so you can see exactly how each score was calculated.
We track the actual evolution of search. FAQ rich results have been deprecated by Google for most sites since August 2023. AggregateRating about your own business has not produced star ratings since the 2019 policy update. Multiple H1 tags are now valid HTML5 sectioning, not the SEO error they used to be. The checks here reflect the current state of the field rather than playbook advice from five years ago.
Run the audit. Download the report. If you want help fixing what it surfaces, send us a message and we will follow up with next steps.
What an SEO Audit Is.And Why Every Site Needs One.
An SEO audit is a structured review of every signal that affects how a website performs in search results. Think of it as a physical exam for your domain. The goal is the same as a doctor's exam: catch problems before they become serious, identify what is working well so you can do more of it, and produce a prioritized list of issues ranked by impact rather than alphabetical order.
Most websites have somewhere between 8 and 25 individual SEO problems at any given time. Some are critical (a NOINDEX tag accidentally left on a key landing page after a staging deploy, a missing canonical creating duplicate content). Some are common but high-impact (slow Core Web Vitals on mobile, missing schema markup, thin content on key pages). Some are minor (favicon missing, meta description 8 characters too long). A good audit surfaces all of them, ranks them by severity and traffic impact, and tells you exactly how to fix each one.
The reason every website needs an audit is simple: search algorithms change constantly, your site changes constantly, and the gap between what is currently optimal and what your site is currently doing widens every month you ignore it. Sites that audit quarterly stay close to optimal. Sites that go years without one accumulate drift that often takes 30 to 90 days of focused work to fix.
What a CompleteSEO Audit Covers in 2026.
A complete audit covers six pillars. This tool runs all six on every page or site you scan. Skipping any one of them produces a misleading score. Skipping all of them and just checking one (the way most superficial audit tools do) produces an actively harmful score that gives false confidence.
1. Technical SEO
Crawlability, indexability, sitemap, robots.txt, redirect chains, HTTPS, mobile rendering, canonical tags, lang attribute, favicon, mixed content. The foundational signals that determine whether Google can find and process your pages at all.
2. On-Page SEO
Title tags, meta descriptions, heading structure, content depth, image alt text, modern image formats (WebP, AVIF), image dimensions, lazy loading, internal links, readability, author bylines, publish dates. The signals that determine relevance for specific queries.
3. Schema Markup
Valid JSON-LD for Organization, LocalBusiness, FAQPage, Article, BreadcrumbList, Speakable, Review (where eligible). Schema does not directly boost rank but unlocks rich results and helps AI tools accurately cite your business.
4. Page Speed and Core Web Vitals
LCP under 2.5s, INP under 200ms, CLS under 0.1. Page weight, request count, render-blocking resources. Google uses Core Web Vitals as direct ranking signals as part of the page experience update. Failing on mobile is especially costly.
5. Local SEO
City and state in title, meta, and content. NAP consistency across header, footer, and content. LocalBusiness schema with hours and service area. Google Maps embed. Phone number using tel: format. Service area pages for nearby cities.
6. AEO and GEO Readiness
FAQ structure, question-format H2 headings, direct answers in first 100 words, tables and structured lists, AI crawler access (GPTBot, ClaudeBot, Google-Extended). The signals that determine whether AI tools cite your business in recommendations.
SEO vs. AEO vs. GEO Audits.What's Actually Different.
Three disciplines, three different success conditions, three different audit checklists. Most free SEO audit tools only cover the first one and call themselves complete. This tool covers all three because in 2026 you cannot afford to optimize for one and ignore the others.
SEO
Search Engine Optimization
Goal: Rank higher in Google's traditional list of blue links
Audit checks: Title tags, meta descriptions, headings, schema, page speed, backlinks, content depth, internal links, mobile-friendliness, technical health
AEO
Answer Engine Optimization
Goal: Get pulled into featured snippets, People Also Ask boxes, and Google AI Overviews
Audit checks: Question-format H2 headings, direct answer in first 100 words, FAQ structure with visible HTML answers, tables and lists, Speakable schema, voice search readiness
GEO
Generative Engine Optimization
Goal: Get cited by ChatGPT, Perplexity, Gemini, and Claude when users ask questions
Audit checks: AI crawler access (GPTBot, ClaudeBot, Google-Extended), valid Organization or LocalBusiness schema, third-party mentions, NAP consistency across the web, E-E-A-T signals
How Much DoesAn SEO Audit Cost?
The honest pricing breakdown by tier. Knowing where your site falls on this scale prevents both overpaying and underbuying. Many sites do not need a $10,000 audit. Many enterprise sites cannot get away with a free one. The right tier depends on your site's size, technical complexity, competitive landscape, and the depth of strategic work you need.
Free vs. Paid SEO Audit Tools.What's Actually Different.
The most-used SEO audit tools on the market and what each is actually good at. Almost nobody uses just one. Senior SEOs typically run three or four of these in combination because each catches things the others miss.
How to ReadYour Audit Results.
Audit reports are useful in proportion to how well you read them. Most people glance at the overall score, panic if it is below 50, and either spiral into doing nothing or immediately call an agency to handle everything. Both are wrong reactions. Here is a saner approach.
1. Ignore the overall score for the first read
The overall score is a useful summary but a bad starting point for action. Skip it on the first read. Go straight to the issue list sorted by severity.
2. Fix every Critical (severity 8-10) issue first
Critical issues are usually a NOINDEX tag where it should not be, missing HTTPS, broken canonicals, or missing schema for local businesses. Each one of these can suppress traffic by 30 to 90 percent until fixed. Fix them this week, not next quarter.
3. Group Important (severity 6-7) issues by type
Fixing 12 image alt text issues in one batch is faster than fixing them one at a time over 12 weeks. Same with meta descriptions, internal linking, schema additions. Group related fixes by type and knock them out in dedicated work sessions.
4. Use traffic impact estimates to prioritize
The estimates next to each issue are heuristic, not guaranteed, but they correctly rank issues by relative impact. Two issues with the same severity but different traffic estimates should be tackled in estimated-impact order, not severity order alone.
5. Re-run after every batch of fixes
The diff banner shows you exactly what improved and what regressed since the last audit. This is the feedback loop that turns audit work into compounding results. Sites that audit, fix, re-audit, fix, on a 2-week cycle outperform sites that audit once and call it done.
What 2026 ChangedAbout SEO Auditing.
If you are using a 2021-era SEO checklist or running an audit tool that has not been substantially updated since 2022, the results will be misleading in specific ways. Here is what actually changed.
FAQ rich results deprecated
Google deprecated FAQ rich results in August 2023 for non-government and non-health sites. FAQ schema still helps AI parsing but no longer typically displays as expanded snippets. Old audits flagging missing FAQ schema as a critical SEO issue are working from outdated rules.
AI Overviews now on ~50% of US searches
AI Overviews launched widely in May 2024. They now appear on roughly half of US search queries. AEO structure (question-format headings, direct answers in first 100 words, structured lists and tables) is the difference between getting cited and being invisible.
INP replaced FID as a Core Web Vital
Interaction to Next Paint replaced First Input Delay as a Core Web Vital in March 2024. INP is stricter than FID and measures responsiveness throughout a page session, not just the first interaction. Sites that passed FID often fail INP, and the new 200ms target is enforced.
Multiple H1 tags now valid HTML5
HTML5 sectioning makes multiple H1 tags valid in modern documents. Google has explicitly stated this is fine. Old audit tools still flag multiple H1s as critical errors. They are not. The cleanest signal is still one H1 per page, but multiple H1s in proper sectioning elements are not penalized.
AggregateRating self-hosted blocked
Google does not display stars in search results for self-hosted AggregateRating about your own business (policy since 2019). Marking up your own customer testimonials with Review schema does not produce stars. Only third-party reviews or eligible Product/Service reviews qualify.
GEO became a measurable discipline
ChatGPT, Perplexity, Gemini, and Claude now drive measurable referral traffic and brand exposure for businesses with strong third-party signals. AI crawler access (GPTBot, ClaudeBot, Google-Extended in robots.txt), valid Organization or LocalBusiness schema, and consistent NAP across the web are the GEO foundations a 2026 audit must check.
Common MistakesAfter Running an Audit.
Trying to fix everything at once
An audit surfacing 30 issues feels overwhelming. The instinct is to either fix nothing or hire someone to fix everything. The right move is to fix the top 5 critical issues this week, then the top 5 important issues next week, in priority order. Compounding wins.
Treating the score as the goal
Optimizing to make the score go up is the wrong frame. Optimize to make the underlying problems go away and the score follows. Sites that game audit scores without fixing real issues see no traffic improvement and waste implementation time.
Ignoring local SEO when local matters
Service businesses ignoring LocalBusiness schema, NAP consistency, and Google Business Profile completeness leave the highest-ROI signal in the toolkit unused. For local service businesses these often outweigh on-page SEO improvements by 2-3x in traffic impact.
Skipping the re-audit cycle
Running one audit and never running another means you have no feedback loop. The diff banner is what tells you whether your fixes actually shipped correctly. Sites that re-audit weekly during a fix sprint catch implementation regressions immediately. Sites that wait six months catch them when they have already cost traffic.
Outsourcing without understanding
Hiring an agency to fix audit findings before understanding the audit yourself means paying for activity rather than results. Read the report. Understand 5 to 10 issues yourself. Then evaluate whether the agency proposal targets the real priorities or just lists busy work.
Mistaking informational items for failures
Multiple H1 tags, FAQ schema, and llms.txt are flagged informationally because the right answer depends on context. Treating them as automatic failures wastes time fixing things that are not broken. Read the explanation, then decide.
What is an SEO audit?
An SEO audit is a structured review of every signal that affects how a website performs in search results. A complete audit covers technical health (HTTPS, sitemap, robots.txt, mobile rendering, redirect chains), on-page optimization (titles, meta descriptions, headings, internal links, content depth), schema markup, page speed and Core Web Vitals, local SEO signals (NAP consistency, LocalBusiness schema, Google Business Profile), and increasingly AEO and GEO readiness for AI-powered search results. The output is a prioritized list of issues with fix instructions, ranked by impact on traffic.
How much does an SEO audit cost?
Free automated tools like this one cost nothing and surface the most common issues in 30 seconds regardless of site size. Professional SEO audit engagements typically run $400 to $2,000 for sites under 200 pages, $2,000 to $8,000 for mid-market sites with several hundred pages, and $10,000 to $50,000+ for enterprise sites with technical complexity, multiple international markets, or e-commerce systems. The price gap reflects depth: a free tool catches the obvious 80%, a paid audit goes deep on competitive analysis, intent mapping, link profile review, and conversion path optimization that automated tools cannot replicate.
How long does an SEO audit take?
An automated single-page audit completes in 15 to 30 seconds. A full-site automated crawl of up to 50 pages takes 30 to 90 seconds. A thorough manual audit performed by an experienced SEO typically takes 5 to 15 hours for a site under 200 pages and 25 to 80 hours for a complex site with thousands of pages, multi-language setups, or e-commerce catalogs. The time difference is mostly spent on competitive analysis, content gap research, link profile review, and creating a prioritized roadmap rather than running the technical scans themselves.
What should be included in a complete SEO audit?
A complete SEO audit covers six pillars. Technical SEO (crawlability, indexability, sitemap, robots.txt, redirects, HTTPS, mobile-friendliness). On-page SEO (titles, meta descriptions, headings, content quality, internal linking, image optimization). Schema markup (Organization, LocalBusiness, FAQPage, Article, Review where applicable, all valid JSON-LD). Page speed and Core Web Vitals (LCP under 2.5 seconds, INP under 200 milliseconds, CLS under 0.1). Local SEO (NAP consistency, LocalBusiness schema, Google Business Profile completeness, city targeting). And in 2026, AEO and GEO readiness (FAQ structure, question-format headings, AI crawler access, third-party citation signals).
How often should I run an SEO audit?
Quarterly is the standard cadence for most active business websites. Monthly audits make sense for ecommerce sites where product catalogs change frequently or news and content sites publishing daily. Semi-annual is enough for very stable brochure-style sites with limited content updates. Run an immediate audit any time you launch a new site, migrate platforms, redesign your site, change domains, or notice a sudden ranking drop. The free automated audit takes 30 seconds, so there is no reason not to run one any time you make significant changes.
Can I run an SEO audit on my own website?
Yes, and you should. The free version of this tool catches roughly 80% of common technical, on-page, and schema issues that hurt rankings. Tools like Screaming Frog (free up to 500 URLs), Google Search Console (always free), Google PageSpeed Insights (free), and Ahrefs Webmaster Tools (free for verified site owners) round out the toolkit at zero cost. Running your own audits regularly trains your eye to spot issues earlier and makes any future paid audit work far more productive because you have already cleared the easy wins.
Are free SEO audit tools accurate?
Reputable free SEO audit tools are accurate for the checks they perform. They catch missing title tags, broken canonicals, slow page speed, missing schema, NAP inconsistencies, and most technical signals reliably. Where they fall short is in interpretation. A free tool tells you a meta description is 215 characters, but it cannot tell you whether the wording targets the right buyer intent. It tells you a page has thin content, but cannot tell you whether the topic is worth expanding. The data is accurate. The strategic judgment requires a human.
What is the difference between SEO, AEO, and GEO audits?
An SEO audit checks signals that affect rank in Google's traditional list of blue links. An AEO (Answer Engine Optimization) audit checks how well your content is structured to be pulled into Google's featured snippets, People Also Ask boxes, and AI Overviews. A GEO (Generative Engine Optimization) audit checks the signals that get your business cited in recommendations by ChatGPT, Perplexity, Gemini, and Claude when users ask questions in your category. All three matter in 2026 and they share underlying signals (clear content, valid schema, consistent NAP, expert authorship), but the specific checks differ. This audit covers all three.
What are Core Web Vitals and why do they matter for SEO?
Core Web Vitals are three Google-defined metrics that measure how a real user experiences a webpage. Largest Contentful Paint (LCP) measures how fast the main content renders, target under 2.5 seconds. Interaction to Next Paint (INP, which replaced First Input Delay in March 2024) measures responsiveness to user input, target under 200 milliseconds. Cumulative Layout Shift (CLS) measures visual stability as the page loads, target under 0.1. Google uses these as direct ranking signals as part of the page experience update. Sites failing Core Web Vitals on mobile lose ranking ground to faster competitors regardless of content quality.
What is schema markup and do I need it?
Schema markup is structured code (JSON-LD format is preferred by Google) that tells search engines what your content actually is rather than making them infer it from text. LocalBusiness schema tells Google you are a service business with this address and these hours. FAQPage schema flags Q&A content for AI parsing. Article schema with author and publish date strengthens E-E-A-T signals. Schema does not directly boost rankings but unlocks rich results (enhanced visual listings) and helps AI tools accurately cite your business. For local service businesses, missing LocalBusiness schema is one of the highest-impact gaps a free audit catches.
What is E-E-A-T and how does it affect my audit score?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is Google's framework for evaluating content credibility, especially for YMYL (Your Money Your Life) topics like health, finance, and legal advice. Audit-level signals that contribute to E-E-A-T include named author bylines with credentials, original photography of real work, citations from third-party sources, consistent NAP across the web, secure HTTPS, transparent contact information, and content that demonstrates first-hand experience rather than rewording publicly available information. AI tools like ChatGPT and Gemini also weight E-E-A-T signals heavily when deciding which businesses to cite in recommendations.
Why is my website's SEO score low?
The most common reasons for a low SEO score on this audit are missing or duplicate title tags and meta descriptions, missing or invalid schema markup, slow Core Web Vitals (especially on mobile), thin content under 400 words, missing image alt text, no canonical tags, broken or missing internal links, and missing LocalBusiness schema for service businesses. The audit ranks issues by severity and provides specific fix instructions for each. Most sites can move from a low score to a moderate score in 4 to 8 hours of focused work, and to a strong score over 30 to 90 days as content depth and authority signals build.
Should I hire an SEO agency or use a free SEO tool?
Use the free tool first. It catches the 80% of issues most sites have, gives you a prioritized fix list, and costs nothing. Hire an SEO agency or specialist when you have implemented every fix the free audit surfaces and still need to grow further, when you are in a competitive market where competitors have professional SEO budgets, when your site has technical complexity (multiple subdomains, international, large catalog), or when you specifically need keyword strategy, content production, or link building help that a tool cannot provide. The free audit is a prerequisite for working with a good agency, not a replacement for one. Our SEO, AEO, and GEO agency service implements all of the fixes this audit surfaces plus the deeper strategic work that automated tools cannot.
What changed about SEO auditing in 2026?
The biggest shifts since 2023. Google deprecated FAQ rich results for non-government and non-health sites in August 2023, so FAQ schema no longer typically displays as expanded snippets but still helps AI parsing. AI Overviews launched widely in May 2024 and now appear on roughly half of US search queries, making AEO structure more important than traditional rank position for many topics. INP replaced FID as a Core Web Vital in March 2024 with a stricter 200ms target. Google's E-E-A-T framework expanded to include Experience as a first-class signal, rewarding firsthand authorship over rewording. And GEO emerged as a measurable discipline as ChatGPT, Perplexity, and Gemini citations became real traffic drivers for businesses with strong third-party signals.
Does this audit work on WordPress, Shopify, Framer, Wix, Squarespace, and other platforms?
Yes. The audit works on any publicly-accessible website regardless of platform because it analyzes the rendered HTML and runs Google PageSpeed Insights against the live URL. WordPress, Shopify, Framer, Wix, Squarespace, Webflow, custom-built sites, and any other platform produce the same kind of HTML output that this tool reads. Platform-specific issues do show up in the results (Shopify sites often have duplicate meta tags from collection page templates, Wix sites historically had Core Web Vitals issues, Framer sites need explicit schema markup because the platform does not auto-generate it), and the audit catches them.
What is the best free SEO audit tool in 2026?
The right tool depends on what you need. This audit is built specifically to cover SEO, AEO, GEO, and Core Web Vitals together with traffic impact estimates, side-by-side competitor comparison, and historical tracking that most other free tools do not offer. Google PageSpeed Insights is the gold standard for Core Web Vitals specifically. Google Search Console is essential for tracking actual search performance over time and is always free. Ahrefs Webmaster Tools (free for verified site owners) covers backlink analysis and basic on-page checks. Screaming Frog (free up to 500 URLs) is the industry standard for deep technical crawls. Most professionals use a combination rather than relying on a single tool.
Is this audit really free?
Yes. Run as many single page audits as you want. Full site audits are limited to five per day to keep the tool fast and the costs sustainable, but single page audits have no daily limit. No signup, no email required, no upsell.
Why are some checks marked informational instead of pass or fail?
A few checks like multiple H1 tags, FAQ schema, and llms.txt fall into a gray area where the right answer depends on context or where the underlying standard has shifted recently. The tool flags these so you can make an informed call rather than treating them as automatic failures. Multiple H1 tags became valid HTML5 sectioning in modern specs. FAQ rich results were deprecated by Google. llms.txt is an emerging proposal not yet officially used by major AI crawlers. Treating informational items as bugs would punish sites for following current standards.
What are the traffic impact estimates based on?
They are heuristic ranges based on the severity and category of each issue, calibrated for typical local-business pages receiving roughly 200 to 2,000 organic visitors per month. The numbers are intentionally conservative. For higher-traffic pages, the percentage impact applies the same way but the absolute numbers scale up. Actual results depend on existing traffic, competition, the quality of the fix implementation, and how long the site has to compound. The estimates are useful for prioritizing which issues to fix first, not as guaranteed forecasts.
Can I compare my site to a competitor?
Yes. Run an audit on the competitor URL, then go to the Compare tab and select up to three audits to view side-by-side. The leader in each metric is marked with a star. This is one of the most useful ways to use the tool because it shows you specifically where competitors are stronger and where they have unfixed gaps you can exploit.
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Beyond the Audit.Implementation Services.
SERVICE
SEO + AEO + GEO Agency
We implement everything this audit surfaces. Search rankings, featured snippets, AI tool citations across Google, ChatGPT, Perplexity, and Gemini.
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SERVICE
Website Design
Audits often surface site-wide problems that need a rebuild rather than patches. We design and ship websites engineered for Core Web Vitals, schema, and conversion.
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SERVICE
AI Automation
Many audit findings (alt text gaps, schema markup, image optimization) are mechanical work AI can handle at scale. We build the workflows that fix issues continuously, not just once.
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