TROJAN DIGITAL MARKETING
People find your Fishers business on Google, then leave without booking, buying or asking for a quote. Trojan Digital Marketing handles websites, SEO and ads for Fishers businesses, with one clear next step on every page. We're based in Indianapolis and run more than 1,400 live websites, and Jeff Clerisier, our founder, scopes the work with you. If search is the gap, start with our Fishers SEO agency page. For chat, follow-up and call intake, see our AI marketing services.
Jeff Clerisier founded Trojan Digital Marketing in March 2018.
We work from Indianapolis and serve Fishers, in Hamilton County, as part of central Indiana.
We also work with clients across the United States.
A Nickel Plate District visitor, a Fishers Event Center crowd and a Geist homeowner need different pages.
Our work
Jeff Clerisier was Georgetown Market’s marketing director from 2023 to 2025, and the store later hired Trojan Digital Marketing.
Services
We give each Fishers service page one job: explain the offer, answer a buying question or take a request. First we check that Google can crawl the page and that it links to your related services. We'd rather fix a page you have than add one that repeats it. Name a district only where it helps.
We keep offers, appointments and project requests on separate paths, so nobody guesses which form is theirs. Then we test each form on a phone, including the reply message.
We tie each Fishers campaign to one offer and the page that explains it, with the same dates and limits on both. Event bookings get counted apart from service inquiries. Otherwise one packed event night can hide a service campaign that isn't bringing in calls.
We cut each video around one point, using footage you already have. Before editing, we agree the opening shot, captions and where the video sends people.
Map what happens after a customer asks to visit, book or request a quote. We connect the information collected to the appropriate team and systems, with rules for missing details, follow up and human handoff. The workflow should reflect the way your Fishers business actually schedules work.
We keep standing service posts apart from dated promotions. A post tied to a Nickel Plate District event needs the date and a link that still works. We also ask who on your team takes each offer down once it ends, so an expired promo doesn't stay up.
We start by settling what your first Fishers customer should do, like book, order or ask for a quote, and point your brand, website and launch content at it. The kit is $7,997, or three monthly payments of $2,799. A sole owner trading under another name files that assumed name with the Hamilton County Recorder.
Works
Why Us
Our first question for a Fishers business is what the customer should do next: visit, book an appointment or request a project. Each of those gets its own page. That answer then decides what the page says, where the ads point and which inquiries we go over with you.
Reviewed
Search observations
Group search findings by the page and customer action involved. A promotion page and an ongoing service page should not compete to answer the same request.
Documented
Business outcomes
Keep event visits, completed bookings and accepted project inquiries identifiable in reporting. Each tells your team something different about the work.
Content with a clear purpose
Content
Build posts from approved examples and accurate offer details. When a promotion ends, update its destination so the next visitor sees something useful.
Coordinated
Project responsibilities
Defined
Deliverables
Relevant
Work examples
Clear
Review process
We keep that many websites running, so we can check your plan against real forms and pages we already look after.
The plan starts from your average job value, your margin and your close rate, so the budget matches what one customer is actually worth to you.
We work out of Indianapolis and take clients across the country, so the local market knowledge here is first hand.
Tools that support the work
Free tools you can use today
Published project examples
A documented next step
Trojan Digital Marketing gave our website a complete make over. The board members and I are absolutely thrilled!
C. Teague McClendon
American Veteran Service Corp
Sales have been better the last few months thanks to some additional marketing efforts. Way to go, Jeff!
Andrew Montieth
Georgetown Market · Jeff was its marketing director, 2023 to 2025
I started my business with no clue how to scale it, but I met Jeff. He walked me through my current problems and gave me a step by step guide on each problem and what to prioritize in order. It’s been 2 years; I couldn’t imagine going anywhere else.
Vanessa Williams
Bujeesummer
I love it. I really do. I love that you put where you can find my skincare at (GTM), and I love the picture of the dripping aloe lol that’s a nice touch. Love the before and afters and the new tags, like 'our collection,' and the homepage. I love the way it scrolls better. Thank you so much, Jeff. I couldn't have done it without Trojan Digital Marketing.
Alexa Mahaber
Redefined Body skincare
Oh my gosh! This is perfect! Thank you! You can always count on Trojan Digital Marketing!
J. Holland
Sho.Lux Lifestyle Centre
Jeff was the best social media manager and campaign manager strategist I ever had, he always took initiative to go above and beyond.
L. LaBeach
Izzy's Empanadas · Jeff ran its marketing, 2018 to 2021
Someone searching for a Fishers business is often already headed somewhere: the Nickel Plate District, a game at the Fishers Event Center, or home near Geist. The city treats those as separate districts. If your page skips that person’s next question, they may book elsewhere. Trojan Digital Marketing builds each page and Google Maps profile around one district’s customer.
What is available on the day of the visit?
Page priorityFor a destination business, keep the permanent offer separate from dated events. Name one person who removes expired promotions, like a finished amphitheater concert.
Evidence to publishCurrent offerings, valid event dates and direct reservation or purchase links.
Can the customer choose and book?
Page priorityFor dining, retail or appointments, connect the product or service details to the action a customer can complete now.
Evidence to publishAccurate menus or service descriptions, visit details and a working booking path.
Does the requested job fit your coverage?
Page priorityAsk for the job and address before promising a visit. Publish examples of the work rather than assumptions about the neighborhood.
Evidence to publishScope limits, actual project photos and the information needed to confirm scheduling.
We first sort your pages by the one action each should produce: a visit, a booking or a project inquiry, then give each page one button. We’d hold off on posts about living in Fishers. Pricing comes after the free strategy call.
Discuss a plan for FishersEvaluate completed bookings and accepted quote requests separately so event activity does not obscure service performance.
Keep each Fishers campaign traceableCreate consistent campaign links for district promotions, events and service offers.
Sources support the place details. These recommendations establish neither search demand nor promised results.
A Fishers business comparing marketing services can make the conversation more useful by describing the work it wants to accept. “We want to grow” leaves important questions open. “We want consultation requests for this service, in the area our team can cover, with enough information to prepare” gives an agency something concrete to evaluate.
Start with the service you want to promote and the customer it suits. Then describe the practical limits: available appointment times, project preparation, travel boundaries, seasonal commitments, or the staff member who handles new inquiries. Include offers you are pausing so they do not remain prominent by accident.
For example, a professional practice might have room for initial consultations while its ongoing delivery calendar is full. Its website and follow up should explain the consultation accurately, including what happens afterward. Promoting immediate project availability would create a different expectation.
A short written brief also makes proposals easier to compare. You can see whether each provider has addressed the same business problem, what depends on your team, and which items require a separate decision. Keep account ownership, ongoing responsibilities, and handover arrangements in that conversation.
The Fishers capacity guide develops the operational side. Use the Indiana proposal scorecard to compare scope and evidence.
Discuss a scoped Fishers marketing project. Share the service, customer, and delivery constraint your first project needs to address.
Hiring a Fishers marketing agency is a scope decision before it is a channel decision. A business may need a clearer website, better search discovery, an advertising test or help maintaining content. The right first engagement depends on what is preventing the customer journey from working and what your team can support.
Trojan can discuss coordinated website, search, advertising, creative and automation work. Bring the priority offer and the process that follows an inquiry. We can then identify which service belongs first, which inputs are required and how you can assess the deliverable. A business does not need every channel simply because an agency offers it.
| Priority | Possible engagement | What you should receive |
|---|---|---|
| Explain the offer | Website and content work. | A clear service path, original evidence and a tested inquiry experience. |
| Improve search discovery | Technical, local and content SEO. | Documented findings, prioritized changes and a search review plan. |
| Test distribution | Paid campaign and landing page work. | An approved offer, defined spend and a measurement plan. |
| Maintain recognizable communication | Creative and social management. | A practical content brief, approval process and publishing scope. |
| Improve a recurring handoff | Reviewed workflow automation. | A mapped process, validation and an assigned exception owner. |
For detailed search deliverables, use the Fishers SEO agency page. The broader page helps you compare service combinations. Website design, paid campaigns and automation each deserve a distinct scope and acceptance check.
Review an actual interface, process or creative artifact instead of relying on a client logo. In the Moto Supreme showcase, grouped photography and trip information help explain the destination, while the booking path identifies its external handoff. These are visible design choices a prospective client can inspect.
The case does not prove that a similar interface will increase every business's inquiries. Your project should use the lesson that fits: arrange evidence around the customer decision and make the next step understandable. A Fishers professional service might need scope comparisons and consultation preparation instead of accommodation photography.
Ask who owns the domain, website materials, advertising account and measurement access. Record who can approve claims, publish content and change campaign spending. Specify which source files or records are included at handover and which licensed services require their own continuing agreement.
Also agree on the practical review process. Identify one person who collects feedback, the material the business must supply and how changes to the original scope are handled. An approval delay, missing project photographs or an unavailable account can change the work sequence. The proposal should make those dependencies visible so both teams can plan around them.
Google's guidance on hiring an SEO encourages evaluating recommendations against official guidance and cautions against ranking guarantees. Apply the same demand for understandable evidence when comparing the search part of a broader proposal. A confident presentation does not replace a clear explanation of the work.
The review should show what was completed, what remains unresolved and what the available business evidence suggests. Separate a launched page from an indexed page, an advertising click from a contact and a contact from accepted work. If measurement is incomplete, agree on the repair needed to make the next review more useful.
For a business with limited delivery capacity, prioritize relevant work over an undifferentiated increase in requests. The Fishers capacity planning guide and agency proposal scorecard provide deeper questions to use during selection.
Discuss a Fishers marketing engagement with the offer, the customer decision and the first deliverable you need help completing.
Yes. A focused website, search, campaign or workflow project can be scoped around the immediate business need. Broader coordination can be considered when the dependencies are clear.
Yes. The Indiana Arts Commission named it a Statewide Cultural District in December 2018.
Compare the same business problem, deliverables, required inputs, costs, acceptance checks and ongoing responsibilities. Include ownership, account access and handover arrangements.
The existing Fishers SEO agency page explains the focused search engagement. This page helps businesses choose and coordinate a broader marketing scope.
Yes, when it helps someone find you. Conner Prairie, the Smithsonian Affiliate museum at 13400 Allisonville Road, is a clear reference point in directions for a business nearby. We'd skip naming places you're nowhere near just to add keywords.
Yes. We manage Google Ads for Fishers businesses and point each ad to a page built for its offer, so you can see which ads bring calls and quote requests.
For Fishers businesses we build and fix websites, run SEO and Google Business Profile work, manage paid search and set up AI tools for chat, follow-up and call intake. We usually start with the channel closest to your next booking, then add more once it's working.
It can be. Our Fishers SEO agency page covers search on its own: service pages, map results and AI search answers. This page covers the wider mix of websites, ads and automation for businesses that want one team on all of it.
Start with the Fishers trade area your jobs come from, since a Fishers address helps most with searches made nearby. Then fix your Business Profile, reviews and service p…
Booked solid one week and quiet the next? Before a Fishers business spends more on marketing, check which services and time slots your team can really take, then promote …
Based in Indianapolis, we serve central Indiana and clients across the United States.
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