Single Page Website Audit vs a Five Page Site Sample
Audit one page when one page is the problem. Sample a few pages when you suspect a shared template issue, and treat neither one as a full crawl.
Ideas with a job to do.
Practical SEO, AEO, GEO, web design, and growth guidance. Find the question you need answered, then put the next step to work.
358 resources
How to Show a Deposit and Changes on a Final Invoice
Show a customer how the accepted estimate became the final balance, with each approved change listed and only the payments that actually arrived taken off.
Keep Internal Job Costs Separate from the Customer Estimate
Free tools and a plain method from Trojan Digital Marketing in Indianapolis: work out your job cost privately, then send an estimate built from the same scope.
What Counts as a Qualified Lead for a Service Business?
A qualified lead is someone who needs a service you offer, at a property you serve, and has shared enough for a real next step. Trojan Digital Marketing can help you writ…
Contractor Lead Follow-Up: Stop Losing Leads in Handoffs
Contractors lose paid leads when a form lands in an inbox and nobody owns the callback. Give every inquiry a named owner and a due time for the next step as it moves from…
Marketing Capacity Planning: How Many Leads Can Your Team Handle?
Your ads bring in calls, but the schedule can't take more work and customers end up waiting. Set a lead target your crews can handle before you raise the budget.
How to Plan a Seasonal Marketing Budget
Copying last year's spend month by month misses when your customers actually decide. Plan around when they research, when they buy and when your crew can deliver.
Small Business Marketing Attribution: What It Can Prove
Many sales touch more than one source. Keep what your systems recorded, what the customer told you and what's still unknown as separate answers.
Questions to Ask About Your Marketing Agency's Report
Getting a monthly marketing report full of charts and still not sure whether the phone rang more? Ask your agency these nine questions at the next review.
What a Service Page Should Explain About Scope and Pricing
List what the job includes, what changes the price, what costs extra and what happens after someone asks. Wherever the scope is fixed, put the price on the page.
Microsites vs Doorway Pages: When a Separate Site Helps
Worried that a separate website for each town will look like doorway pages to Google? It can, when the sites only swap city names. Here's the test we use before a microsi…
How to Design a Local Marketing Experiment You Can Learn From
You changed the ad, the page and the budget in the same month, and now nobody can say what worked. Plan your next test so the answer is one you can use.
Call Tracking Without Confusing Your Business Name, Address, and Phone
You want to know which ads make the phone ring, but new tracking numbers can muddle your Google listing or drop calls. Start with who owns each number and where it rings.
How to Write a Creative Brief for a Service Business
Ads or videos that look fine but don't bring calls usually started from a thin brief. Before anyone films or designs, write down the customer's situation, your promise an…
Switching Marketing Agencies: A Handover Checklist
Switching marketing agencies, or losing the person who ran your website? Use this checklist to make sure you can still log in, receive leads and pay your bills the day af…
What You Actually Own in a Lead Generation Agreement
Turn “you own it” into a specific list of rights, accounts, deliverables, and ongoing responsibilities that both sides can review.
How to Transfer a Lead Website Without Losing Access
A website transfer is a sequence of dependency checks. Prove that the receiving team can operate the channel before the old access is removed.
Who Owns Your Website, Domain and Marketing Accounts?
Use a dependency inventory to find who can operate, pay for, recover, and maintain each part of an owned marketing channel.