How to Tell if the Website You Own Is Paying Off
You paid for a website or a set of microsites you own, and you want to know if it's paying off. Here's how to count what it cost, what it booked and what you keep.
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Questions to Ask Before Buying Contractor Leads
About to sign with a contractor lead seller? Ask these questions on the sales call so you know what you pay for, who else gets the lead and how credits work.
Why Lead Exclusivity Does Not Guarantee a Good Fit
A lead can be exclusive and still be wrong for the business. Use a qualification ladder to identify what is known and what needs a conversation.
Compare Lead Pricing Using Booked Jobs
A $40 lead can end up costing more per booked job than a $100 lead. Trojan Digital Marketing is based in Indianapolis and helps contractors compare lead sources by what e…
A Lead Vendor Scorecard for Small Business Owners
Paying for leads and can't tell if they turn into booked jobs? This scorecard from Trojan Digital Marketing, an Indianapolis lead generation agency, helps you decide whet…
When a Microsite Deserves Its Own Website
Use a decision test before registering another domain. A separate website should solve a real customer problem and have an operating owner.
How to Avoid Duplicate Content Across Service Microsites
Avoid duplication by deciding where information belongs and why each destination exists. Rewording the same article is not a content strategy.
Internal Links for a Microsite and Main Website
Running microsites next to your main website and unsure how to link them? Link where a visitor needs the next answer, and skip the keyword-stuffed link lists.
Microsite Maintenance Checklist for Service Businesses
Microsites fail quietly: a domain lapses, a form sends inquiries to an inbox nobody checks, or a page still sells a service you dropped. Trojan Digital Marketing builds a…
AI Visibility Scores: How to Check AI Citations Yourself
A vendor's report says your AI visibility score went up, but the phone hasn't rung any more often. Trojan Digital Marketing, an SEO and AI search agency based in Indianap…
How to Track AI Referral Traffic Apart From Search
A practical measurement workflow for understanding recognizable AI referrals without confusing them with search impressions or complete attribution.
Original Research a Small Business Can Actually Produce
You notice patterns in your own jobs and inquiries every week. Turn one into a short study readers can check: one question, a written method and counts shown with their l…
Write Service FAQs That Help Buyers Make a Decision
Give each FAQ a direct answer, the conditions that change it and the next step, and let the person who delivers the work approve it before it goes live.
When to Update, Merge or Leave an Old Page Losing Traffic
An old blog post or service page is losing traffic, and you're not sure whether to rewrite it, merge it or leave it. Trojan Digital Marketing, an Indianapolis SEO company…
Human Review for AI Marketing: What a Person Must Approve
Letting AI draft your posts, ads or customer replies? Here's how to decide which tasks can run on their own and which need a named person to approve them first.
Lead Triage Automation: Get Each Inquiry to the Right Person
New calls and forms land in one inbox and wait while everyone assumes someone else has them. Set up automatic sorting that sends each one to the right person with what th…
Keep Business Facts Current for Staff and AI Tools
Your staff tell a customer one price and your AI chatbot tells them another. That usually means the files behind both have drifted apart, and here's how to keep one curre…
How to Fix Keyword Cannibalization Between Similar Pages
Two of your pages show up for the same search and you can't tell which one Google wants? Check what each page is for before you merge or delete anything.