Best Roofing Lead Companies: How They Compare in 2026

We compared each company on five checks.

• Whether a lead goes to one contractor or several.
• How billing works.
• The contract and any minimum.
• How a bad lead gets returned or credited.
• Who owns the website and the data.

Every fact comes from a page the company publishes, such as a help center, a pricing page or its terms. The only exception is government actions, where we use the FTC's own releases and the company's filings with the SEC. Each fact links to its page, so you can check it yourself.

We checked these pages on 23 October 2026. Prices and policies change, so confirm each one on the company's current page before you sign.

Not published means we didn't find that detail on the pages we checked.

We left out any company when we couldn't find a page of its own that mentions roofing. We list companies in alphabetical order, and the order isn't a ranking.

Trojan Digital Marketing sells owned lead websites and memberships, so we describe our own option separately at the end, with its trade-offs.

Each cell repeats a fact from the sections below, where it links to the company's own page.

Each section below uses that company's own pages, with FTC releases added for Angi.

Angi

Angi's own job listing says its sales team sells Angi Leads, previously HomeAdvisor, and its site has a roof repair page for homeowners. The FTC announced a complaint over how HomeAdvisor, Inc. sold leads to home service providers in March 2022 and approved a final order in April 2023. The FTC's January 2023 release says the order requires HomeAdvisor to pay up to $7.2 million and stop deceptively marketing its leads. Angi's 2022 annual report says the company disputes the FTC's allegations and believes its business practices fully comply with the law.

Bark

Bark's US site has a roofers page, and its pricing page says you spend credits only when you contact a customer. Bark's help center says a lead's credit cost depends on the service type and job size, and leads in high-demand areas may cost more. Bark's refund page says a money refund on a credit pack is available only if the pack is completely unused. Bark's Get Hired Guarantee page says you can claim back the starter pack credits you used if you aren't hired, one time only.

eLocal

eLocal has a Lead Gen For Roofers page, and its FAQ says an account executive sets your call price from local market pricing. eLocal's valid call page says a call that rings 10 or more seconds is billable even if the caller hangs up, and voicemail counts as valid. Its credit page and advertiser terms say you must request a credit within 4 days (96 hours) of the call or lead. A local page on eLocal's site says it doesn't require contracts or commitments, and that its deposit isn't a subscription that automatically recharges.

Fixr

Fixr's roofing leads page lists exclusive high-intent leads at $150 to $180 and exclusive affiliate leads at $60 to $70. Fixr's roofing leads page also lists shared high-intent leads for 2 to 3 contractors at $80 to $120. Fixr's home improvement leads page says you pay only the set price per lead, with no account management fees, data enrichment upcharges or other hidden costs. Fixr's home improvement leads page also says each lead is sold only to the number of contractors the customer requests, about two on average.

Modernize

Modernize's roofing leads page describes full roof replacement leads and notes shared and exclusive lead options. Modernize's pricing page lists tiers by weekly lead volume, starting at 25 or more leads a week. Modernize's pricing page also says higher tiers add CRM integration and a 1:1 partner manager.

Porch

Porch's page for roofing contractors is titled Get qualified homeowner leads for your business. Porch's lead credit policy lists limited cases for a credit, such as a wrong number with proof, a solicitor or a duplicate within 30 days. Porch's lead credit policy also says a lead more than 30 days old gets no credit, and Porch doesn't refund to credit cards. The same policy says losing the job or the customer hiring someone else doesn't qualify for a credit.

Service Direct

Service Direct's home page is titled Pay Per Call For Local Service Businesses and says there's no term contract. Its pay per lead costs page covers roofing and says clients choose their own lead price based on the value they see. Service Direct's lead review page says a call must be answered, recorded and received in the last 7 days to be reviewed. Its billable and non-billable page lists a call where the caller books with a competitor after reaching you as billable.

Trojan Digital Marketing sells a different kind of lead source. Our Garrison software builds local websites that carry your company's name and aim to earn calls and forms from homeowners searching for roofing in your towns.

Roofing membership

On a membership, Trojan Digital Marketing owns and runs the websites. Your allocated sites carry your company's branding and route inquiries directly to your team. Our exclusive roofing leads page lists current prices. Our membership pages say what exclusive means: One contractor per agreed trade and market, with every inquiry routed to your team. A homeowner can still contact other companies on their own.

You can pay a flat monthly price with every qualified lead included. The other plan is a yearly price with an allowance of qualified leads, plus a charge for each one above it. The monthly plan starts with a 90 day proving window, and after that you can stop with 30 days notice.

Our pages define a qualified lead as an inbound call over 60 seconds, or a form submission in your service area for a service you sell. Trojan Digital Marketing reviews each inquiry by hand against that definition before billing any lead above the allowance. If the network delivers fewer qualified leads than your yearly allowance, each missing lead becomes a renewal credit. The credit is capped at the renewal price and has no cash value.

The Garrison roofing page covers custom towns and how the network works, and the compare page puts our membership prices beside other providers.

Owned network

On an owned network, the domains are registered to your business, and every inquiry the sites produce is included in your network price. Year one is a one time setup fee plus a price per site, and each later year is a renewal price per site. Your team answers the calls and reads each form directly, and Trojan Digital Marketing doesn't resell those inquiries to competing contractors.

If you stop renewing, your domains stay yours and the sites stay live on them, and you renew the domains at your registrar yourself. The managed work, such as fresh articles and pricing guide updates, ends. See the owned lead generation page for current prices. Our roofing microsite planning guide and guide to roofing lead ownership and attribution explain how to plan and track the leads.

Trade-offs to weigh

• Search visibility takes time to build. Search engines decide what they index and rank, and we don't promise rankings.
• Lead counts aren't promised. Inquiry volume depends on your market and the towns you agree on.
• A qualified lead is a sales opportunity. Whether it becomes a signed roof depends on how your team responds.
• Availability depends on the market. Trojan Digital Marketing confirms your towns and service area before you join.
• Roofing networks aren't offered in Indiana.

A homeowner with a leak or storm damage may call several roofers. A full replacement is a bigger job than a repair, and these checks fit that buyer.

“Before you sign with any lead company, ask what happens when a lead turns out bad. If they can't explain returns in plain words, you'll find out on your invoice.”

Jeff Clerisier, founder of Trojan Digital Marketing

1. Ask whether the leads are for repairs, full replacements or both. Modernize's roofing page, for example, describes full roof replacement leads.
2. Ask how many other roofers get the same lead, and plan to call back fast if the answer is more than one. Our list of questions to ask before buying contractor leads covers sharing and billing.
3. Get the definition of a billable lead in writing. Cover short calls, voicemail and a homeowner who books another roofer.
4. Check how long you have to ask for a credit. eLocal's credit page says 4 days, and a roof inspection booked a week out can land after that window closes.
5. Judge each source by its cost per signed roof. Our guide on whether roofing leads are worth it shows how to divide the lead price by your contact, appointment and close rates.
6. Ask who owns the phone numbers, the website and the data, then keep your own record of every lead by source.

No single company fits every roofer. Start with a small test, track signed roofs by source, and compare the results before you spend more.