There's no single best window replacement lead company. The right fit depends on how leads are shared, how you pay, what the contract says and whether you want to own the source. This page compares four companies on those points, using each company's own published pages, and describes our own option separately near the end.
How we compared window replacement lead companies
- A: current page
- Observe the starting version.
- B: one change
- Compare with the same measurement.
We looked at five things for each company.
- Whether a lead is shared with other companies or goes to one company.
- How billing works, including budgets and fees.
- The contract length and any minimum.
- Whether you can get a credit or refund on a bad lead.
- Who owns the website and the data behind the lead.
We checked each company's own pages on 23 October 2026. Prices and policies change, so confirm each one on the company's current page before you sign anything.
Not published means we couldn't confirm that detail on a company page we can link to, so ask the company for it. We can't tell when every page was last updated, which is another reason to check the live page.
We cover the fifth point in the section on our own option. We don't put the companies in an order, and that includes ours.
Trojan Digital Marketing sells owned lead websites and memberships. That's why we describe our own option separately and keep it out of the comparison table.
We left a company out when we couldn't confirm a window replacement lead offer on its own pages. A name you know may be missing for that reason.
Window replacement lead companies side by side
The table shows what each company's own pages say. Each cell with a fact links to its source.
| Company | What you get | How you pay | Contract or minimum | Returns or credits |
|---|---|---|---|---|
| Thumbtack | Leads and Opportunities. Sharing: Not published. | Not published. A weekly budget cap applies. | Not published. | |
| Modernize | Dollar prices: Not published. Tiers by weekly lead volume, starting at 25+ leads per week. | Not published. | Not published. | |
| Networx | Exclusive Leads plan: each lead goes to one contractor. Pay Per Lead plan sharing: Not published. | Not published. | Exclusive Leads plan: Networx reviews all leads and gives credit automatically where it's due. Pay Per Lead plan: Not published. | |
| Fixr | Not published. | Not published. |
What the comparison shows
Modernize and Fixr each list a shared lead product. Networx and Fixr also list a one-company option. Thumbtack's pages we checked don't say whether a lead goes to one pro or several.
Billing takes different shapes. Thumbtack uses a weekly budget cap, Networx lists a price range for each plan, and Fixr lists a set price per lead. Modernize says a model adjusts lead pricing, and we found no dollar price for windows on its pages.
Credit rules are the hardest detail to compare. The only one we can cite is for Networx's Exclusive Leads plan, where its help article says Networx reviews all leads and automatically gives credit where it's due. Ask every company for its full credit rules.
What each company's own pages say
- Offer
- Explain what the customer can get.
- Evidence
- Support the offer.
- Action
- Make the next step easy to use.
Each fact below links to the page it came from.
Thumbtack
Thumbtack's site has a window installation category page, and its help center says lead prices vary with the job, pro availability and the market. The help center also says a weekly budget caps spend, and an open Opportunity is charged only if the customer responds. Thumbtack's help article on setting lead prices says pros set their own price per service. The same article says Thumbtack can change minimum prices, so a pro priced at or near the minimum may see prices rise automatically.
Modernize
Modernize's window leads page lists Right Priced Shared Leads, Live Transfer Leads and Branded Programs. The same page says a machine learning model analyzes over 200 data points to adjust lead pricing. Modernize's pricing page lists tiers by weekly lead volume, starting at 25 or more leads per week. That page also says higher tiers add CRM integration and a 1:1 partner manager.
Networx
Networx's Exclusive Leads help article says each exclusive lead goes to one contractor. The same article says Networx proactively reviews all leads and automatically gives credit where it's due. Networx's help center lists lead prices of $10 to $100+ on the Pay Per Lead plan and $15 to $120+ on the Exclusive Leads plan. Networx's pay per lead program page lists a Window Installation line marked Multiple at $61 to $77.
Fixr
Fixr's window leads page says exclusive replacement window leads start at $160 or more. The same page says shared (Duo or Trio) leads cost significantly less. Fixr's home improvement leads page says you pay only the set price per lead, with no account management fees or data enrichment upcharges. That page also says each lead is sold only to the number of contractors the consumer requests.
Owning your lead websites: our option
Trojan Digital Marketing sells owned lead websites, and window replacement has a current owned-network offer.
We build the sites with Garrison, our microsite software. Garrison builds 100 to 1,000 branded websites for your business on domains registered to you. They target people who search for your services in the suburbs you serve.
A homeowner reading about replacement windows can book an in-home measure with your sales team.
The table shows the owned network on the same five points.
| Point | Owned network |
|---|---|
| Shared or one company | Your team answers the calls and reads each form. We don't resell your inquiries to competing contractors. A homeowner can still contact other companies on their own. |
| How you pay | A setup fee plus a per site price in year one, then a per site renewal price. No per lead charge. |
| Contract or minimum | A network starts at 100 sites and renews yearly. We confirm the scope and full price before you commit. |
| Returns or credits | Nothing on an owned network is billed by the lead, so there are no per lead credits. |
| Who owns the website and data | The domains are registered to your business. We identify who controls analytics, form records and tracking numbers. |
The owned lead generation page lists the current prices, and the window replacement page explains the first step. Your domains stay yours, and the sites stay live on them. When managed work ends, you renew the domains yourself with the company that registered them.
Owning the sites has trade-offs you should weigh.
- Search visibility takes time to build, and search engines decide what they index, rank or cite.
- Lead counts aren't guaranteed in any town. Our own window network got five inquiries from its first 100 websites in their first five weeks live. That's a short look, and we don't stretch it into a yearly forecast.
- Availability depends on the market, and we confirm which towns are open and which ones are yours before launch.
- Roofing, water restoration and window treatment networks aren't offered in Indiana, so tell us your state on the first call.
- Every call and form goes to your team, so you need people ready to answer them and run consultations.
Trojan Digital Marketing also sells memberships for roofing and water restoration, where it keeps the domains. Our membership comparison page covers those plans.
How to choose for a window replacement business
A window replacement buyer plans a project and expects a consultation and a quote. These checks fit that buyer.
“Window buyers get a few quotes and take their time. Ask how long a lead stays yours and what counts as a bad one. Then track who signs and judge the price on that.”
Jeff Clerisier, founder of Trojan Digital Marketing
- Check the lead details. Ask what each lead includes, such as the number of windows, replacement or repair, the type of home and the town. A request for one fogged pane may not suit a replacement crew, so ask how the company screens those out.
- Ask how many companies get the lead. If several installers get the same request, the homeowner may book more than one consultation. Our guide to shared lead policies shows how to read the actual terms. Our speed to lead guide covers fast replies when several providers receive an inquiry.
- Read the billing rules. Thumbtack's help center says leads stop when you reach your weekly budget until it resets the following Monday. Ask every company what happens when you hit a limit.
- Ask about credits. Window replacement is a planned project, so you may not learn a lead was a poor fit until the consultation. Ask how long you have to request a credit, what proof the company wants and where the credit goes.
- Compare the cost per signed job. A cheap lead can cost more per job than a pricey one. The worked example below uses made-up numbers to show the math.
- Ask who owns what. Ask who keeps the call recordings, tracking numbers, form records and contact details, and what you keep if you stop paying. Our guides cover ownership and attribution for window leads and owned window lead generation.
- Check Google's category list. Google's Local Services help says the ads are available only for certain service categories. We couldn't confirm the US list for window installation, so check it before you plan around that channel.
A worked example with made-up numbers
Every number in this table is an assumption that shows the math. None of them is a company's price.
| Assumed lead price | Books a consultation | Signs after consultation | Cost per signed job |
|---|---|---|---|
| $50 | 1 in 10 | 1 in 2 | $1,000 in lead fees. |
| $100 | 1 in 5 | 1 in 2 | $1,000 in lead fees. |
| $200 | 1 in 2 | 1 in 2 | $800 in lead fees. |
A lead that costs twice as much gives the same cost per signed job when twice as many of them book. The most expensive lead in the table gives the lowest cost per signed job because so many of them book. Your own booking and signing rates decide which row looks like your business.
Questions to bring to each company
- Fit
- Explain the service scope.
- Trust
- Show supporting evidence.
- Next step
- Give a clear contact route.
Use the sales call to fill every Not published cell in the table.
- Thumbtack: Does my weekly budget pause leads mid-week, and what refund rules apply to a lead that goes nowhere?
- Modernize: What do window leads cost in my market, are they shared, and what are the contract and return terms?
- Networx: Is a Pay Per Lead lead shared, and what are the contract terms and the credit rules for that plan?
- Fixr: Is my lead a Duo, a Trio or an exclusive lead, and what are the contract and credit terms?
The longer list in our questions to ask before buying contractor leads guide works for any company. You don't have to pick one source, so test one company with a small budget and track booked consultations for each source.
Questions, answered.
Which window replacement lead company is best?
No single company is best for every installer. Your choice depends on how leads are shared and how billing works. It also depends on the contract, the credit rules and whether you want to own the source. Compare the cost per signed job, and confirm each company's current terms on its own page before you sign.
How much do window replacement leads cost?
It depends on the company. As of 23 October 2026, Fixr's window leads page says exclusive replacement window leads start at $160 or more. Networx's pay per lead program page lists a Window Installation line marked Multiple at $61 to $77. We found no window price on Thumbtack's or Modernize's pages, so ask them for a quote.
Are window replacement leads shared with other companies?
It depends on the product. A shared lead goes to more than one company, so the homeowner may hear from several installers. Fixr lists shared Duo or Trio leads, Modernize lists shared leads, and Networx's help center says each exclusive lead goes to one contractor. Ask any company how many installers get each lead and how fast they expect you to reply.
How is owning lead websites different from buying window leads?
When you buy leads, you pay for each one and own none of the websites behind them. With an owned network, the domains are registered to your business and every inquiry is included in the price. The trade-offs are time and uncertainty: search visibility takes time to build, lead counts aren't guaranteed, and availability depends on your market.
Sources & further reading
- Thumbtack Help Center: How much do I pay for leads and opportunities?
- Thumbtack Help Center: How to set my lead prices
- Thumbtack: window installation category page
- Modernize: window leads page
- Modernize: contractor lead generation pricing and products
- Networx Help Center: How much do leads cost?
- Networx Help Center: Exclusive Leads
- Networx: Pay Per Lead program
- Fixr: window leads for contractors
- Fixr: home improvement leads for contractors
- Google Local Services Help: Business screening and verification requirements, United States



