Trojan Digital Marketing sets up AI agents for invoice preparation, call intake with a human handoff and routine office tasks. Jeff Clerisier, our founder, works out each scope with you. Our smallest plan, Focus, covers one role and one workflow with up to two business-account connections, for 1,497 dollars setup plus 249 dollars a month in support. AI usage and phone fees cost extra. Name the task that eats your week: the first strategy call is free, and during business hours we aim to reply within five minutes.
Find a process worth improving
Look for work that repeats and creates a visible burden: organizing inquiries, preparing internal summaries, finding current service information, drafting routine follow up, or checking content against approved facts. We start by asking your staff what takes the most time and where mistakes cause rework. The best candidate is not always the most impressive demonstration.
We write the process down in plain language first. Identify the trigger, input, responsible person, output, next action, and common exceptions. If your team can't agree on how the work should go, we'd settle that before automating anything. Software can make an inconsistent process run faster without making it better.
Our AI automation service can use that process map to define a bounded scope. The initial proposal should say what changes, what remains a human decision, and how the result will be checked.
Separate predictable rules from interpretation
Some steps are straightforward rules: copy a submitted field, assign a selected category, or notify a designated owner. Other steps involve interpreting varied language, summarizing documents, or drafting an explanation. AI assistance may be useful for those tasks, with the source and uncertainty preserved.
A model generated summary should not overwrite the original record. A suggested classification should remain distinguishable from a customer stated fact. When the information is incomplete, the system should show what is missing and route the next decision appropriately.
This distinction helps the business use simpler automation where it fits and reserve AI assistance for work that benefits from it. It also makes testing more meaningful because each step has a clear expected behavior.
Prepare a reliable knowledge source
We collect the approved facts and procedures the workflow needs. Service scope, eligibility, preparation requirements, contact routes, and commitments should have accountable owners. An old sales document or a model's general knowledge should not silently become the authority for a current customer promise.
The knowledge base governance playbook explains how to organize records with sources, approval status, effective dates, and review triggers. Start with a small set of useful records that someone can maintain rather than importing every document at once.
The AI Answer Kit can help organize public ready business facts. Keep those facts separate from confidential customer or operational information according to the workflow's intended purpose and access needs.
Choose a first workflow with clear boundaries
- Website
- Receive the inquiry.
- Your team
- Review it and record the outcome.
A first project we'd suggest is an inquiry summary that staff review before anything goes out. The workflow preserves the source message, extracts stated details, identifies missing information, and suggests a next step using approved service facts. It does not automatically promise a price or accept an unusual project.
Another candidate might help an editor check a draft against the current service scope. The system can flag possible conflicts and show the relevant source record, while the editor and operations owner decide what to change. The task improves review support without pretending that software alone can certify accuracy.
Label demonstrations and examples as hypothetical until they describe measured work in the actual business. Do not base an investment on invented time savings, productivity figures, or claims about what every competitor is doing.
Define human review by action
We list which actions can run on their own, which stay drafts and which need a person's approval. Sending a customer message, publishing a page, changing an important record, or making a commitment deserves a different review from organizing an internal note.
Give reviewers the source input, proposed output, relevant facts, and the decision required. A polished paragraph without evidence makes it harder to notice unsupported assumptions. Log the corrections that matter so the team can fix the source facts or the workflow rules.
Use the human review article and the implementation playbook to design those handoffs. The aim is useful judgment at the right point, with an interface that makes the consequence of approval clear.
Make exceptions visible
We decide up front what happens when the system can't find an approved answer, gets conflicting information, meets an unsupported request or can't reach another app. The exception should reach an accountable owner with the original context and current state.
We plan how your team can pause an important action and correct a mistake. A draft can be revised, a published page can be corrected, and a sent message may require human follow up. Preserve enough history to understand what happened and avoid repeating the same action accidentally.
The NIST AI Risk Management Framework provides voluntary guidance for managing AI risks. A small business can apply a practical discipline of bounded authority, evidence, evaluation, and recovery without claiming that a checklist guarantees reliability.
Evaluate representative work before expanding
We test with anonymized or made-up examples that cover routine requests and the awkward exceptions. Include missing facts, conflicting details, unusual requests, and unavailable sources. Check whether the workflow chooses the appropriate action and preserves the evidence, not only whether its output reads smoothly.
When a configuration, model, prompt, source record, or integration changes, recheck the cases relevant to that change. If a failure reveals a missing boundary, add a useful example and update the responsible rule. Testing should resolve concrete risks rather than mirror every implementation detail.
Keep the evaluation record with the workflow's scope and owner. A later employee should be able to understand what was checked and what remains outside the intended use.
Measure the whole operating cost
We weigh setup, subscriptions, staff review, upkeep and fixing mistakes against any time saved in drafting or data entry. A fast output can still create work if it needs extensive correction. The business should compare the actual end to end process rather than only the speed of one step.
Choose measures that match the task: fewer missing details, clearer handoffs, resolved exceptions, or less repeated manual copying. Track customer and sales outcomes separately where relevant. Do not attribute every favorable business change to automation without evidence.
The article on lead triage handoffs gives an example of connecting an internal workflow to a useful customer response. The same discipline can apply to other bounded processes.
Maintain ownership as the system grows
Assign an owner for the workflow, source knowledge, connected accounts, and exception queue. Document access and subscription arrangements so the business can continue operating if an employee or provider changes. Remove obsolete steps and sources when they no longer serve the process.
Ask Trojan Digital Marketing to review one operational workflow for AI assistance. Bring the current steps, recurring problems, and approved information. A useful first project should leave the team with a clearer process and evidence for deciding what to automate next.


