Moving a Business to Hamilton County: Website Updates

Every spot that states your address, your phone number or the town you work from needs updating, and on most sites that's a lot more than the contact page. Here's where to look.

Your phone number is stored twice in every call link

A tap to call link holds the number people see and a separate number inside the link that the phone actually dials. It's easy to update the text and leave the link pointing at the old line, so the page looks right while calls ring the old number. Tap it on your own phone from the header, the footer and the contact page. If you use call tracking numbers on the site, our post on call tracking without confusing your name, address and phone covers how to keep them from muddying your listings.

Schema carries your address in the page code

Structured data is code on the page that spells out your business name, address and phone for search engines. Google's local business structured data guide lists the address as a required property and the phone number as a recommended one, so a stale address in that code keeps telling search engines about the old location even when the visible page is right. Many sites set it once in an SEO plugin, which is why it survives a move. Update the street, city, ZIP code and phone, plus the map coordinates and the list of towns served if your markup includes them.

The map and the service area text

An embedded Google map keeps pointing at the old building until someone replaces the embed code. Service area text needs the same attention. Say you ran a crew out of Indianapolis and now work from a shop in Noblesville. A line like "serving Carmel and Fishers from our Indianapolis location" is now wrong about where you are and probably wrong about how fast you can get there. Rewrite it from your real base and fix travel times on your town pages. If you're a service area business deciding whether the new address should show publicly at all, whether a service area business should show its address on Google works through that choice.

You edit the address on the profile you already have, and you should plan on Google asking you to verify the business again. Google's help page on editing your Business Profile says it reviews changes before they go live, and that some edits made after verification can mean verifying your business again, so leave time for that before you count on the new address showing. Google's guidelines for representing your business also ask you to “Use a precise, accurate address and/or service area to describe your business location.” A few habits help.

• Edit the existing profile. Your reviews and history are attached to the profile you have. Setting up a fresh profile for the same business at the new address tends to create a duplicate that someone then has to clean up.
• Change the website and the profile close together. When both show the same new address, anyone comparing them, including Google, sees one consistent story.
• Use one address format everywhere. If the profile says "Suite 200," write "Suite 200" in the footer and the schema too, so there's no question they're the same place.
• Update the address even if it's hidden. A profile that hides its address because you work at customers' locations still has an address on file, and that's the one that needs to change.

Google's page on verifying your business explains the verification options, which vary from business to business. While you're there, check the phone number and website link too. For the rest of the profile, the Google Business Profile optimization guide covers categories, services and photos.

Any listing that shows your business name, address and phone needs the new details, starting with the ones customers and map apps read. There's no single switch that updates them all, so work through them by hand, roughly in this order.

1. Records you control. Your business filing with the state, your bank and payment processor, and mail forwarding through USPS change of address so letters sent to the old address follow you.
2. Map listings. Google Business Profile first, then Apple Business Connect and Bing Places, which control how you show up in Apple Maps and Bing.
3. Review and social profiles. Yelp, your Facebook page, Nextdoor and any trade platform where you collect reviews or leads.
4. Local and industry directories. The chamber of commerce you belong to, trade association member lists, supplier dealer locators and the BBB if you're listed there.
5. Everything else. Email signatures, invoice and estimate templates, social bios and any location or call details saved in your ad accounts.

Keep a sheet with the exact new name, address and phone typed once, and paste from it every time so every listing matches.

A scan reads a batch of your pages at once and flags the pieces a move tends to break, though it won't hunt for your old street name, so pair it with a plain text search. Site Scan is a free tool that reads up to 10 pages of your site, your home page plus an even spread of the rest, and asks Jev from TypeSafe 44 typed questions about each page. Code counts 24 technical facts on top. Several line up with what a move breaks.

• Tap to call is counted by code and shows which pages have no phone link at all.
• Business schema is counted by code and shows which pages are missing business structured data.
• Map or Google profile link looks for a map or a link to your profile on your home, town and contact pages.
• Service area is clear is Jev's judgment on whether a reader can tell which towns you serve.
• Travel time or home base asks whether a town page says where you work from or how soon you can get there.
• No leftover town names asks whether a town page talks about another town as if it were its own, the slip that happens when a Fishers page gets copied from a Carmel page.

Every finding is marked Measured when code counted it, or AI judgment when it's Jev's answer, so you know which ones deserve a second look by eye. The report is built in your browser, and you can save it as a PDF or a CSV to work from as you fix each page. It's free with no account, you get 3 scans a day, and it follows each site's robots.txt rules and stops at bot checks.

For the old address itself, search for it directly. In Google, type site: followed by your domain and then your old street name in quotes, and do the same for your old phone number. Run the same searches in your site editor to catch pages Google hasn't indexed. If you want a closer look at one page's code, including its structured data, the free SEO, AEO and GEO audit inspects a page's HTML in detail.

Start with your website and your Google Business Profile, because you fully control both and people land on them from search, then work outward through your listings.

1. Write down the exact new address and phone number in the format you'll use everywhere.
2. On move day, update the header, footer, contact page, map embed and schema, then test every tap to call link.
3. Change the address on your Business Profile and finish verification if Google asks for it.
4. Run a free scan of your site along with your old address searches, then fix town pages, service area text and older posts.
5. Work through your listings and directories using your sheet.
6. Scan again once the fixes are live and compare the new report with the first one.

The same steps apply in every town, and the local wording on your pages needs its own pass. A move from Carmel to Westfield, or from Indianapolis to Fishers, changes how long it takes to reach a job and which town names belong in your titles. Our pages for Carmel, Fishers, Westfield and Noblesville cover the local side. Trojan Digital Marketing is an Indianapolis based agency that works with businesses across central Indiana and the United States, and a free scan is a good first pass before you pay anyone to look.