Marketing agency for Carmel, Indiana businesses
Whether customers walk in off Main Street or you drive to them anywhere from 96th Street to 146th, hiring an agency comes down to what you fix first and what it’ll cost you. Trojan Digital Marketing is an Indianapolis agency Jeff Clerisier founded in March 2018. Our prices and timelines are on this page, so you can weigh them before you call.
- Founded
- March 2018
- First strategy call
- Free
- Website audit
- $99
- Marketing Startup Kit
- $7,997
What should you fix first?
Fix the spot where customers drop out before you pay to send more people there, because extra traffic leaks out at the same place. Pick the exit that sounds most like your business to see the first fix and what it costs.
Where do customers drop out?
They pick another listing
- Fix first
- Start with your Google Business Profile and the service page it links to, and make their hours and service area match.
- Cost
- We quote it in writing after the free call. If you need a website too, profile work is part of the $7,997 Startup Kit.
They leave your website
- Fix first
- Start with the page they land on. Put a price, or what moves the price, beside a real example of your work, and keep the call button in view on a phone.
- Cost
- The $99 website audit scores each of your pages, up to 3,000, and lists what to fix first. A new site is part of the Startup Kit.
They give up waiting
- Fix first
- Start with how inquiries get answered. Each form and call should reach the right person fast, with a person in charge of the handoff.
- Cost
- We quote it in writing after the free call.
They can't find the door
- Fix first
- Start with your directions and parking notes, and write them the same way on your website and your Google profile.
- Cost
- We quote it along with your profile or website work.
We're starting from scratch
- Fix first
- Build it all in order through the Marketing Startup Kit.
- Cost
- It's $7,997, or three monthly payments of $2,799, and launch lands in weeks 9 to 12 of the example schedule.
After the free call you get a written plan, and the Startup Kit’s example schedule runs 12 weeks, with launch in weeks 9 to 12. See every step
What results can we show you?
We can show you two, and we keep them apart because each belongs to a different business. Neither one is in Carmel.
A local business
How did a local business’s Google profile do in July and August 2026?
Searches that showed its Google Business Profile more than doubled in August 2026 against August 2025. In July, views rose 81.8% while interactions rose 15.5%, and more people seeing a profile doesn’t mean more of them act. That’s why the finder above starts with where customers drop out.
| Measure and month | 2026 | Change on 2025 |
|---|---|---|
| Profile views, July 2026 | 5,086 | +81.8% |
| Profile views, August 2026 | 7,860 | +92.3% |
| Searches showing the profile, July 2026 | 1,357 | +89.5% |
| Searches showing the profile, August 2026 | 2,087 | +118.8% |
| Profile interactions, July 2026 | 523 | +15.5% |
| Website clicks, August 2026 | 334 | +45.9% |
Source: the business’s own Google Business Profile performance figures. We list only the months the business shared with us, and we won’t show you a percentage without the dates behind it.
See how we’d work on your Google profileJerry Super on YouTube
How did Jerry Super’s channel grow while we edited every video?
We edited every video on Jerry Super’s YouTube channel. These are the channel’s totals at each checkpoint vidIQ shows, from January 2023 to September 2026.
| Date | Total views | Subscribers |
|---|---|---|
| 194,979 | 8,380 | |
| 2.19 million | 13,200 | |
| 7.66 million | 33,700 | |
| 17.8 million | 68,200 | |
| 38.26 million | 95,700 | |
| 64,288,068 | 119,000 |
The videos are built around Jerry’s characters and humor, and we cut each one so its setup still made sense when the punchline landed.
See the Jerry Super editing workWhat did we change on the Redefined Body website?
Redefined Body, an Indianapolis skincare brand, needed its handcrafted products to stand out while the details stayed easy to find, so we put every product’s name and price between its photo and the Add to Cart button.
We also led the homepage straight into featured products and gave each product page its benefits and ingredients, because shoppers may want to know what’s in a product before they buy it.
The live site may include later changes made by other teams.
“…Love the before and afters and the new tags, like ‘our collection,’ and the homepage. I love the way it scrolls better.”
What’s different about marketing a business in Carmel, Indiana?
Getting to your door takes more explaining here, and the city has its own sign rules.
How should directions work around more than 160 roundabouts?
Name the roundabout or cross street closest to your entrance, and use the same words on your website and your Google profile. The city calls itself the roundabout capital of the United States, with more than 160 of them and more planned, including two on Carmel Drive. “Turn left at the second light” won’t get anyone to your door.
Where do customers park in the Arts and Design District and City Center?
Tell them before they leave home, because the rules differ. Many spaces in the Arts and Design District have 3-hour limits, so point customers to the posted signs. The police department said in February 2026 it would step up enforcement of timed spaces. City Center’s parking is free, including the underground garage, and Midtown sits between the two along Monon Boulevard.
The city counts more than 200 businesses in the Arts and Design District, and more than half are tied to arts and design. If yours is one of them, show current work and explain how a commission starts.
Plan a portfolio pageDo you need a permit for a business sign in Carmel?
Check with the city before you order one. It keeps its sign standards in Section 5.39 of the Unified Development Ordinance, and permits are filed through its online permit portal. Larger projects also go through the Plan Commission’s ADLS review. We’d use the name on that sign everywhere your business shows up online.
Where does Carmel start and stop?
The city covers all of Clay Township, from 96th Street north to 146th Street and from the White River west to the Boone County line. If you serve the whole city, name those edges on your service page. Hamilton County added 7,351 residents in 2025, the largest gain of any Indiana county, and a customer who’s new to the area may not know where the city ends.
What do people say about working with Jeff?
Vanessa’s review fits this page best, because Jeff gave her the order to tackle things in.
“I started my business with no clue how to scale it, but I met Jeff. He walked me through my current problems and gave me a step by step guide on each problem and what to prioritize in order. It’s been 2 years; I couldn’t imagine going anywhere else.”
“Trojan Digital Marketing gave our website a complete make over. The board members and I are absolutely thrilled!”
“Sales have been better the last few months thanks to some additional marketing efforts. Way to go, Jeff!”
From our Google reviews
“I had a great experience working with Jeff…”
“…drove a noticeable uptick in leads within just a few weeks…”
How much does it cost to work with Trojan?
The first strategy call is free. After it, you can start from one of two published prices, the $99 website audit or the $7,997 Marketing Startup Kit, and anything else gets a written quote.
Free
First strategy call
Bring your goal and any numbers you track, like monthly inquiries. We’ll talk through what to fix first.
Book the free call$99 one time
Website audit
It reads every page up to 3,000 and scores up to three competitors you name with the same questions. You also get a rewritten opening for your weakest page and one rescan after your fixes.
The first scan of a domain is free for up to 100 pages.
Run the free scan$7,997
Marketing Startup Kit
Or three monthly payments of $2,799. It includes a custom 15-page website you own after launch, Google Business Profile optimization, twenty blog posts, schema and technical setup, and three months of consulting.
There’s no monthly subscription attached to the site.
See what’s in the kitWritten quote
Single projects and monthly work
There’s no published monthly price, so we quote single projects and monthly work in writing after the free call. Staying on monthly after the kit is optional. Some clients do, and others run what we built on their own.
What happens after the first call?
If the work fits, you get a written plan, and nothing starts until you’ve agreed to its scope.
Who will you work with?
You’ll work with Jeff Clerisier, who founded Trojan Digital Marketing in March 2018 and built it from scratch with no outside money. His freelance web and brand work started in 2016, and Trojan now has more than 1,400 live websites. The Google Ads certificates linked at the top of this page are his, and each one opens on Google’s Skillshop so you can check it.
As Georgetown Market’s marketing director from 2023 to 2025, Jeff designed the grocery signage for the store on Indianapolis’s northwest side. The brief called for more than 30 bilingual signs, and he designed them as one system. Every sign shares one layout, so a shopper who reads one knows where to look on the next.
See the Georgetown Market signsWhere do we draw the line?
- We won’t put a Carmel address on your Google profile if you don’t operate there. Google’s guidelines don’t allow it, and our own profile lists a service area with no street address.
- We won’t build a town page that only swaps in the name. A new page has to say something true about the place, or it shouldn’t exist.
- With the Startup Kit, the website is yours after launch, along with a handoff document covering everything we set up.
- If something else makes more sense than what you came in asking for, we’ll tell you on the first call.
Which service page should you read next?
Each of these goes deeper on one channel. If search is your first fix, start with our Carmel SEO company page.
What else do Carmel business owners ask?
Is Trojan based in Carmel?
No. We’re based in Indianapolis, and our Google profile lists a service area with no street address. Carmel is part of the central Indiana area we serve, and every project on this page was done for a business outside the city.
Which ZIP codes count as Carmel?
The city lists 46032, 46033, 46280 and 46290 as Carmel ZIP codes, and it lists 46074 as Westfield. If your service page names ZIP codes, use the city’s list.
Why do some Carmel addresses still show Indianapolis online?
USPS approved Carmel as the city name for ZIP code 46280, which includes Home Place, and residents and businesses could start using Carmel in their addresses on July 1, 2020. The ZIP code stayed 46280. Directories set up before then may still say Indianapolis, so check the city USPS gives for your address today and correct the listings that don’t match.
Where do we register our business name in Hamilton County?
It depends on how the business is set up. A sole proprietorship or general partnership using an assumed name files a Certificate of Assumed Business Name with the Hamilton County Recorder in Noblesville. LLCs and corporations register with the Indiana Secretary of State through INBiz. Whichever applies, we’d use that exact name on your Google profile and website.
I run my business from home in Carmel. Should my address be on Google?
Not if customers never come to you. Google lets a business that serves customers at their locations show a service area and hide its street address, which is how our own profile is set up. Separately, Carmel’s code enforcement page says the home occupation standards in Section 5.18 of the Unified Development Ordinance are meant to let a home business operate with no visible evidence or impact on the property’s residential character. The violations it lists include large commercial vehicles and stored materials.
Should ads target Carmel or the whole Indianapolis metro?
Target the city or its ZIP codes when those are the customers you want. The federal name for the metro area is Indianapolis-Carmel-Greenwood, IN, and a campaign aimed at the whole metro reaches plenty of people who live far from the city.
Want us to look at your site before you decide?
Send the page your customers land on and the question they keep asking you. On the free call we’ll tell you which fix we’d start with and why.
Book a free strategy callOr call (317) 981-2386.
We’re based in Indianapolis and serve Carmel and the rest of central Indiana, plus clients across the United States.