LEAD COST RESEARCH
What do roofing leads cost in 2026?
Quick answer: Published prices checked September 11, 2026 range from $85 to $550 per roofing call at Service Direct, while 99 Calls lists $54.99 per organic roofing lead plus applicable package fees. Garrison starts at $399 a month for 50 sites with every qualified lead included, or $800 for year one on the pay per lead plan with 5 qualified leads included, then $125 per additional qualified roofing lead; compare the full annual cost and your booked jobs before choosing.
If you’re comparing what you pay for roofing leads, the number that matters is the cost of each booked job. Trojan Digital Marketing sells Garrison memberships, so we keep our offer apart from other providers’ published prices and label every made-up calculation. Bring your recent lead invoices and we’ll run the math with you: the first strategy call is free, and during business hours we aim to reply within five minutes. This guide covers roofing and water damage restoration because lead prices and qualification rules differ a lot between them. We count each trade separately on our Indiana Garrison networks. From June 29 through August 31, 2026, our original 200 Indiana residential roofing sites brought 11 calls and form inquiries.
What should you compare first?
- We check the trade and the billable event first, because a call, a marketplace contact and a qualified inquiry are billed under different rules.
- Add setup and recurring fees before comparing total costs.
- Use your own booked jobs and collected revenue to judge the result.
- Check distribution rules separately from a homeowner’s ability to contact other businesses.
Why does the lead channel change the cost?
Different channels charge for different things. A click buys a website visit; a valid call or contact is a separate event; a qualified inquiry follows a written definition. A national price range does not establish the cost or quality available in your service area.
What do you pay for with organic SEO?
You fund the website, content and ongoing work that helps customers find it. A provider may charge a retainer, a membership, per lead fees or a combination. Garrison combines a network of branded local sites with either a flat monthly price that includes every qualified lead or an annual plan with an included allowance and per lead charges above it. Organic visibility takes time, and the fee does not establish a delivery date for each inquiry.
How does paid search pricing differ?
Traditional search advertising commonly charges for clicks. Local Services Ads charges for valid leads under Google’s rules. Include advertising spend and any management fee when evaluating either model. Google says Local Services lead prices depend on factors including location, service and lead type; a fixed national roofing price would conceal those differences. Read Google’s cost explanation.
What does pay per call include?
The billable event is a call that meets the provider’s rules. Service Direct’s published roofing and restoration ranges relate to its call product. Ask about service area, service type, wrong numbers, repeat callers and invalid call disputes before assigning that rate to your budget. Read Service Direct’s published ranges.
How should you compare marketplaces?
Check how the homeowner selects professionals, what contact triggers a charge and whether the inquiry may reach other businesses. Use your written quote for the specific service and location. This guide does not assign Angi or Thumbtack an unsupported nationwide rate or assume the same contract applies to every product.
Which lead prices can you verify?
The following are provider publications as of September 11, 2026. They are useful reference points, with the scope kept next to the price. They are not averages for the whole market or quotes for your towns.
| Provider | Delivery and commitment | Published costs |
|---|---|---|
| Garrison membershipBranded organic microsites[1] | TDM owns and runs websites branded to one contractor per market. Calls and forms route to that contractor alone. Your team answers each call and reads each form. Annual membership. Included qualified leads reset each year. A homeowner can independently contact other businesses. | $800 to $4,800 for year one. Renewals are $600 to $3,600 per year. Year one includes the build, the domains and the first year of hosting and upkeep. Annual renewal includes the same lead allowance again, domain renewals, hosting and upkeep, a fresh batch of local articles, and updated pricing guides and FAQs. 5 to 30 qualified leads included each year; $100 to $125 for each additional qualified roofing lead or $145 to $175 for water restoration, by tier. Additional qualified leads are billed monthly, in arrears, after manual review. Your rate is fixed at signup while renewals continue without a gap; published rates may change for new members. |
| Service DirectExclusive call leads[2] | The provider describes an exclusive pay per call service. Published ranges vary by trade and market. No term contract. Its valid call rules govern billing. | No setup fee is advertised for the pay per lead service. $85 to $550 per roofing call; $500 to $2,250 per water damage restoration call. |
| 99 Calls GrowthMarketing package with organic leads[3][4] | A broader package that includes a website, Google Business Profile services, CRM and advertising management. The provider describes its organic leads as exclusive. Plans without a contract are advertised, with monthly package billing. Check the agreement and the separate lead qualification rules. | $399 setup plus $399 per month for Growth. Advertising spend and applicable advertising management charges are additional. $54.99 per organic roofing lead; $129.99 per organic water damage restoration lead. Organic lead charges are separate from package fees. |
| Angi LeadsProfessional matching marketplace[5] | Ask which lead product you are buying, how each inquiry is distributed and how many professionals may receive it. Confirm the term, cancellation policy and credit rules in your individual agreement. | Request a written quote for any membership, advertising or other fixed fees. Request current pricing and terms for your trade and ZIP codes. No universal roofing or restoration rate is verified here. |
| ThumbtackProfessional discovery marketplace[6] | Ask how customer contact, competition and refund eligibility work for the service you sell. Confirm the current lead settings, budget controls and payment terms in your account. | Confirm which customer contacts trigger a charge and whether other fees apply. Check your current account pricing and lead settings. No verified nationwide roofing or restoration rate is used in this comparison. |
| Google Local Services AdsPaid local search placement[7] | Customers contact your business through an ad. Direct contact does not prevent a customer from contacting another advertiser. You manage a lead budget. Eligibility and supported lead types depend on the service category and location. | Advertising charges are separate from any agency or third party management fee. Google charges for valid leads. Prices vary with location, job type, lead type and bidding; there is no fixed national roofing rate. |
This compares different products using each provider’s published information. A call, a marketplace contact and an organic qualified lead can have different billing rules. Ask for a current quote and written qualification terms before choosing. Trojan Digital Marketing sells the Garrison membership shown here.
Sources and scope of the comparison
- Garrison membership prices and termsChecked September 11, 2026.
- Service Direct: pay per lead costsChecked September 11, 2026.
- 99 Calls: package pricingChecked September 11, 2026.
- 99 Calls: organic lead pricesChecked September 11, 2026.
- Angi: professional signup and current offerChecked September 11, 2026.
- Thumbtack: current professional offerChecked September 11, 2026.
- Google: Local Services Ads costs and paymentChecked September 11, 2026.
The full membership comparison also shows a first year, 20 lead fee illustration for Garrison and 99 Calls Growth, with its scope and exclusions.
Which providers build pages under your name?
A lead price only means something next to what it leaves behind. This dated review reports what nine providers say on their own pages about who builds the pages, whether they are local, what gets updated after launch and how leads are billed.
Quick answer: Checked September 15, 2026: of the nine providers reviewed, Garrison is the only one whose public pages describe all of these together: a network of microsites branded to one contractor per market, one site per town with up to 100 pages, fresh local articles every membership year, releases that update more than 1,000 microsites at once, human review of each billable lead, and published prices. The marketplaces list you beside competing pros on their own pages. The pay per call networks send calls without any page carrying your name. The microsite software generates pages for you to publish and describes no updates after launch.
| Provider | Sites, pages and content | Leads and billing |
|---|---|---|
| Garrison membershipBranded microsite network, built and written by Trojan[1] | Trojan builds, hosts and writes the sites. Each microsite is branded to one contractor and built for one town, with up to 100 pages of services, local pages, pricing guides, FAQs and articles. Network releases update more than 1,000 microsites at once, and every membership year adds a fresh batch of local articles and updated guides. | Calls and forms route to the member alone, one contractor per agreed trade and market. Trojan reviews every inquiry against written rules before a lead charge. Prices are published on this site. |
| Lead Gen AI SuiteSelf serve microsite software (Microsite Generator 2.0)[2][3] | Software that generates microsites for the customer to publish on their own domain. The product page lists 10 to 300 microsites at $99 to $399 a month, with up to 25 pages each on Starter and up to 100 on Scale and Platform, and says to publish a dedicated microsite for every city you serve. It describes no writing or content updates after launch and no managed service. The homepage describes AI powered outbound for U.S. revenue teams and lists home services among many industries; the newest posts visible on its blog were dated June 11 and June 14, 2026. | Leads go straight to your CRM, per the product page. Exclusivity, call routing and lead review aren't described, and no per lead charge is listed. |
| 99 Calls GrowthOne branded website plus ads and directory listings[4][5] | One branded website per client, with directory and Google Business Profile listings. Growth is $399 setup and $399 a month plus 15 percent of Google Ads spend, and includes monthly blog content; weekly posting starts at the $1,299 Growth Pro tier. The roofing page describes fresh content as sharing before and after photos of your jobs, and reports that its leads come 42 percent from organic search, 47 percent from Google Ads and 11 percent from Local Services Ads. | Organic roofing leads are $54.99 each on top of the package fees. The site says leads are exclusive whenever possible and that packages carry no contract. |
| Service DirectPay per call marketplace[6][7] | No website or branded pages for the contractor are described. Calls come from hundreds of partner publishers through search ads, directories, social ads, mobile apps and direct mail. The pages checked were last modified July 15, 2026 according to their metadata. | $85 to $550 per roofing call and $500 to $2,250 per water damage restoration call, billed per valid call, with no setup fee and no contract. The calls are called exclusive; the term isn't defined on the page. |
| 33 Mile RadiusPay per call network[8] | No branded website or local pages are described. Customers call into its network and are routed to the contractor. The roofing page's metadata shows it was last updated December 18, 2024. | A flat rate per valid lead, billed weekly; dollar amounts aren't published. The page says the contractor is the first and only one of its contractors dealing with that customer. |
| Angi Leads and HomeAdvisorHomeowner marketplace[9][10] | Pros are listed inside Angi's own marketplace; no website or local pages for the pro are described. The signup page cites over 1.5 million opportunities on Angi last month. | The HomeAdvisor pro page says it delivers prospects that meet your needs and that you control your budget and lead preferences. Per lead prices, membership fees and how many pros receive an inquiry aren't published on the pages checked. |
| ThumbtackPro marketplace[11] | Pros are listed on Thumbtack's own pages; no website or local pages for the pro are described. | Customers get quotes from up to 5 pros, per its pro page. Pricing is set inside the pro's account and isn't published on the page checked. |
| NetworxHomeowner marketplace[12] | Pros are listed inside Networx's own site; no website or local pages for the contractor are described on the pages checked. | The signup page promises exclusive leads from local homeowners. Prices, lead distribution and contract terms aren't published there. |
| CinchLocalSEO agency, one website per contractor[13] | Builds pages on the contractor's own website for every service and every market, with Google Business Profile work and review requests timed to job completion. One roofing contractor per protected area. | No per lead charge. Pricing isn't published and varies with the markets and website work involved. Exclusivity is described as the visibility itself, not the individual lead. |
Observations come from each provider's public pages on the dates shown, quoted or closely paraphrased, with prices in USD. A provider can change its pages at any time; we read them again and add a dated entry below when something changes. Trojan Digital Marketing sells the Garrison membership shown here.
Check log
- Pricing pages read for Garrison, Service Direct, 99 Calls, Angi, Thumbtack and Google Local Services Ads. The cost comparison on this page was published from them.
- Garrison membership prices updated on this site.
- Local SEO practice review: nine provider sites read for who builds and brands the pages, town level pages, content after launch, lead routing and billing. Lead Gen AI Suite, 33 Mile Radius, Networx and CinchLocal added.
Pages read for this review
- Garrison membership prices and termsRead September 15, 2026.
- Lead Gen AI Suite: Microsite Generator 2.0 product pageRead September 15, 2026.
- Lead Gen AI Suite: homepage and blogRead September 15, 2026.
- 99 Calls: package pricingRead September 15, 2026.
- 99 Calls: roofing leadsRead September 15, 2026.
- Service Direct: homepage and marketplace descriptionRead September 15, 2026.
- Service Direct: pay per lead costsRead September 15, 2026.
- 33 Mile Radius: roofing leadsRead September 15, 2026.
- Angi: professional signupRead September 15, 2026.
- HomeAdvisor: pro pageRead September 15, 2026.
- Thumbtack: pro pageRead September 15, 2026.
- Networx: contractor signupRead September 15, 2026.
- CinchLocal: roofing leadsRead September 15, 2026.
How do you calculate cost per booked job?
Total acquisition costs ÷ jobs booked from that source = cost per booked job. Here, a booked job means work the customer has agreed to buy, not just an appointment. Use the same time period for both numbers. Count each job once, include the applicable fixed fees and allow time for recent leads to become jobs.
Dividing lead price by close rate is a useful first calculation. It isolates the lead charge and leaves out setup, subscriptions, ad management, sales labor and other costs. The two scenarios below use assumed close rates to explain that relationship. They are not observed results, predictions or evidence that one distribution model always wins.
HYPOTHETICAL SHARED LEAD SCENARIO
$500 per booked job
$75 per lead ÷ 15% assumed close rate
The $75 lead price is an example input, without attribution to a provider. Fixed fees and other acquisition costs are excluded.
HYPOTHETICAL EXCLUSIVE LEAD SCENARIO
$500 per booked job
$125 per lead ÷ 25% assumed close rate
The $125 input matches the entry roofing plan’s additional qualified lead charge. This marginal calculation excludes the membership price.
What happens when the membership price is included?
Monthly plan. The 50 site plan is $399 a month with every qualified lead included, $4,788 for the year at any volume. At 20 qualified leads and 5 booked jobs that is about $957.60 per booked job; at 40 qualified leads and 10 booked jobs it is about $478.80, because the price does not rise with volume.
Pay per lead plan. Assume the 50 microsite Garrison roofing plan receives 20 qualified roofing leads in year one and books 5 jobs, a 25% close rate. Its listed membership price and additional lead charges total $2,675.
$800 year one + (20 less 5 included) × $125 = $2,675
$2,675 ÷ 5 booked jobs = $535 per booked job
This includes the listed Garrison fees under that scenario. It still excludes your sales labor and job fulfillment costs, and does not forecast lead volume or close rate. In the same 20 lead scenario, a 15% close rate would produce 3 booked jobs and a higher cost per job. Use your own figures in the lead cost calculator.
Track cancellations and collected revenue too. A booked job can fall through, and a larger sale can carry a lower margin. The useful comparison is whether the channel produces work your team can serve profitably.
Our network observations
These sites brought in inquiries in their first weeks.
11 inquiries
200 residential roofing sites, from June 29 through August 31, 2026.
Our original 200 Indiana residential roofing microsites brought in calls and form fills, from replacements and leak repairs to a same day tarp. An additional 88 sites were added later and are excluded from this inquiry cohort.
4 inquiries
203 metal roofing sites, from June 29 through August 31, 2026.
Inquiries covered two full metal replacements, a metal shingle quote and a repair.
4 inquiries
209 commercial roofing sites, from June 29 through August 31, 2026.
Inquiries covered a strip center with leaks, a rubber roof leak, a tarp over a commercial building and a commercial inspection. A TPO job followed on September 2, outside the August 31 reporting window.
17 inquiries
204 water restoration sites, July and August 2026.
Inquiries included a flooded church basement, a burst sprinkler line and seven inches of water in a basement; 11 came during the August floods.
We watch every town's search data and rebuild or replace the towns that stay quiet.
On the $399 a month plan for 50 sites, every qualified lead the network produces is included. There is no allowance to use up and nothing billed per lead. Other tiers have their own monthly prices.
On the 50 site pay per lead plan, the first 5 qualified leads each year are included. Additional qualified roofing leads are $125 each. At the end of the membership year, each missing included qualified lead becomes a credit toward the next renewal at your locked lead rate, capped at the renewal price. The credit has no cash value. Other tiers have their own allowances and lead prices.
Source: Our Indiana roofing and restoration records through August 31, 2026. Window observation supplied October 1, 2026, covering the first five weeks live.
Roofing and water restoration memberships are offered outside Indiana, subject to a review of the trade and actual service area. The Indiana observations supply historical context; those trades are not available as Indiana membership territories.
Compare the owned network plan with no charge for each leadWhat exactly are you buying with Garrison?
A microsite membership is a plan where a marketing company owns and runs a network of local websites branded to one contractor per market and routes every inquiry to that contractor, paid either as a flat monthly price or per qualified lead.
A qualified lead is an inbound call over 60 seconds or a form submission from a homeowner or property owner in the member’s service area asking for a service the member sells.
Your team answers the calls, reads the forms and handles the customer relationship. TDM does not resell your membership inquiries to competing contractors. A homeowner remains free to contact other businesses independently.
The monthly plan is $399 a month for the entry 50 site network. Your monthly price covers the build, the domains, hosting and upkeep, a fresh batch of local articles, and updated pricing guides and FAQs. Every qualified lead the network produces goes to your team at no extra charge. There is no allowance to use up and nothing to bill per lead. The first 90 days are a proving window billed monthly. After that the membership continues month to month and you can stop with 30 days notice.
The entry roofing plan on the pay per lead option is $800 for year one, then $600 per annual renewal. Year one includes the build, domains and the first year of hosting and upkeep. Annual renewal includes domain renewals, hosting, upkeep, a fresh batch of local articles, updated pricing guides and FAQs, and the same included qualified lead allowance again. The plan includes 5 qualified leads each year. The included allowance resets at renewal. Qualified roofing leads above that allowance are manually reviewed before monthly billing in arrears at $125 each. Your additional qualified lead rate is fixed at signup and stays fixed while your membership renews without a gap. Published rates may change for new members.
On the pay per lead plan, at the end of each membership year, each included qualified lead the network did not deliver becomes a credit toward your next renewal, valued at your locked additional lead rate. The credit is capped at the renewal price, applies to renewal only and has no cash value. On the entry roofing tier, receiving 4 of 5 included leads results in a $125 renewal credit; receiving none results in $600, capped at the renewal price. Read the full membership scope and pricing before launch.
Any network size is available. On the monthly plan, sizes between the listed tiers use the monthly rate for each site of the nearest tier below. On the pay per lead plan, sizes between or above the listed tiers cost $16 for each site in year one and $12 for each site at annual renewal, with one included qualified lead for every ten sites and the additional lead rate of the nearest tier below. Jeff quotes networks above 300 sites on either plan.
What else should you ask about lead costs?
How much do roofing leads cost in 2026?
There is no single nationwide price for every type of roofing lead. As of September 11, 2026, Service Direct publishes $85 to $550 per roofing call, while 99 Calls lists $54.99 per organic roofing lead in addition to applicable package fees. Garrison's monthly plan, as of September 15, 2026, is $399 to $1,699 a month for 50 to 300 sites with every qualified lead included. Its pay per lead plan includes qualified leads within an annual membership and charges $100 to $125 for additional qualified roofing leads, depending on the tier. These products have different fixed costs, scope and qualification rules.
How much do water damage restoration leads cost?
Service Direct publishes $500 to $2,250 per water damage restoration call. 99 Calls lists $129.99 per organic water damage restoration lead, with package fees separate. Garrison uses the same membership sizes and prices for eligible restoration markets: $399 to $1,699 a month with every qualified lead included, or the pay per lead plan with included qualified leads each year and, as of September 15, 2026, $145 to $175 for additional qualified water restoration leads. Other provider prices were checked September 11, 2026; verify the product and current quote before comparing.
How do I calculate cost per booked job?
Divide all relevant acquisition costs for a period by the jobs booked from that source in the same period. Include setup, membership, ad spend, management and lead charges that apply. Lead price divided by close rate gives a marginal lead charge illustration, but excludes fixed fees. A booked job is not collected revenue or gross profit.
Is a $125 lead always more expensive per booked job than a $75 lead?
No. The result depends on your actual close rate and total costs. The examples of $75 divided by 15% and $125 divided by 25% both equal $500 per booked job before fixed fees. They use different assumed close rates to explain the formula. They are not measured provider results or evidence that exclusive inquiries always convert better.
What counts as a qualified Garrison lead?
A qualified lead is an inbound call over 60 seconds or a form submission from a homeowner or property owner in the member’s service area asking for a service the member sells.
What does Garrison's monthly plan cost per booked job?
The 50 site monthly plan is $399 a month, $4,788 a year, with every qualified lead included. At 20 qualified leads and a 25% close rate that is $4,788 ÷ 5 booked jobs, about $957.60 per booked job. At 40 qualified leads and the same close rate it is about $478.80, because the price does not move with volume. These are labeled assumptions, not observed results.
Do included Garrison leads reset at renewal?
On the pay per lead plan, yes. The 50 website plan includes 5 qualified leads in each membership year. Year one is $800 and annual renewal is $600. Year one includes the build, domains and the first year of hosting and upkeep. Annual renewal includes domain renewals, hosting, upkeep, a fresh batch of local articles, updated pricing guides and FAQs, and the same included qualified lead allowance again. At the end of each membership year, each included qualified lead the network did not deliver becomes a credit toward your next renewal, valued at your locked additional lead rate. The credit is capped at the renewal price, applies to renewal only and has no cash value. Additional qualified leads above that year’s allowance are manually reviewed before monthly billing in arrears. Your additional qualified lead rate is fixed at signup and stays fixed while your membership renews without a gap. Published rates may change for new members.
Can I use these network results as a forecast for my market?
The observations by trade below cover different early launch periods through August 2026. TDM supplied these internal records; they have not been independently verified. They do not establish an annual rate or the volume another market will deliver. Roofing and restoration count calls and form fills; missed calls aren't included. Those records cover our Indiana network. Window counts come from a separate owner-reported observation. Market, competition and city list all move the math, and nobody guarantees rankings.