Your company’s name, colors and logo go on every site in the towns you serve. Calls and forms from those sites go to your team, and before launch we check that route with a test call and a form fill. We don't sell a covered inquiry to a competing contractor.
Frequently asked questions
Does exclusive also cover our market?
Yes, for your trade. One contractor per trade holds each agreed market, so a competitor in your trade can't take the same towns on Garrison. We confirm a market is open before you join.
Is a descriptive domain still a branded microsite?
Yes, as long as your company's name shows clearly on every page and on the form. A domain that describes the service doesn't name your company by itself, so the page and form have to.
Are all microsite inquiries organic SEO leads?
No. A microsite can also get visitors from ads, referrals, people typing the address in and sources nobody can trace. We'd label each inquiry by the source the evidence shows and mark unclear ones as unknown.
Who decides whether an inquiry counts as qualified?
The written rule in your agreement, settled before launch. Inquiries past your year's included allowance get reviewed by hand against that rule before any invoice goes out.
What makes a lead branded?
The homeowner sees your company before they ever reach out. We put your company's name and logo on each Garrison microsite and route its phone number and form to your team, so the caller already knows who'll pick up. A lead form under a provider's own brand leaves that question open until somebody finally calls the homeowner back.
Does exclusive mean the homeowner won't call anyone else?
No, and nobody can promise that. Exclusive describes what happens to the inquiry itself: it goes to your team, and we don't sell it to a competing contractor. A homeowner is still free to look up other companies, so a quick callback wins jobs that a slow one tends to lose.
What counts as a qualified lead?
A call that runs over 60 seconds, or a form, from a homeowner or property owner inside your agreed service area who's asking for a service you sell. Your service area gets agreed before launch. A qualified inquiry still isn't a sale, and a wrong number or a 20 second hang-up doesn't qualify at all.
Which US markets can get branded Garrison microsites?
Eligible markets outside Indiana, and we confirm yours is available before you join, since one contractor per trade holds each agreed market. Tampa, Florida already has Garrison pages for roofers and water restoration companies. Houston, Texas has its own set, down to foundation repair and remodeling, which are scoped on request. Your own town list then decides where the sites go. After launch we watch each town's search data and rebuild or replace the towns that stay quiet.
What kinds of inquiries do branded microsites bring in?
Real service requests, going by our Indiana network. The water restoration inquiries from July and August 2026 included a burst sprinkler line and a basement holding seven inches of water, and 11 of the 17 came during the August floods. Missed calls aren't in those counts. Separately, our window network received five inquiries from 100 websites in their first five weeks live.
Do business owners vouch for Jeff?
Yes, on Google. Mike Bamosi wrote that the work "drove a noticeable uptick in leads within just a few weeks," and Heather Doan's review begins, "I had a great experience working with Jeff." Read those as reviews of how Jeff works with a business. The dated Indiana counts are the better guide to what branded microsites do.
Who owns the branded microsites?
We own and operate the Garrison membership network, and the microsites allocated to you carry your branding and send inquiries to your team. Account access and renewal scope are written into your agreement. If there's anything about ownership you'd want settled before signing, ask Jeff about it on the free strategy call.
“I had a great experience working with Jeff…”
We have more than 1,400 live websites.
Based in Indianapolis, we serve businesses across central Indiana, including Carmel, Fishers, Zionsville, Westfield, Noblesville, Greenwood, Avon and Plainfield.
We also work with clients across the United States.
What gets checked before a branded microsite takes its first call?
Before the first call reaches you, each Garrison microsite in your US markets gets checked for your company's identity and a working route to your team.
Your team confirms
- Your company's name and logo match your other listings
- The number on the site rings a phone someone answers
- The services listed are ones you actually sell
- The service area matches where your crews go
Trojan Digital Marketing confirms
- Test calls and form fills reach your team
- The qualified lead rule is written into your agreement
- No inquiry route points to another contractor
- Each town's pages carry their own wording
How does a branded exclusive lead differ from a shared lead?
A Garrison lead in your US markets reaches one contractor from a site carrying that contractor's name, while a shared lead's handling depends on each provider's terms.
| What you're comparing | Garrison branded lead | Shared lead |
|---|---|---|
| Whose name the homeowner sees | Your company's name and logo | Depends on the provider |
| Who receives the inquiry | Your team and nobody else | Can go to more than one contractor |
| What counts as qualified | A call over 60 seconds or a form from your service area | Check each provider's own definition |
| Where it starts | Unpaid search landing on a microsite branded to you | Varies by provider |
Choose a branded network for your business
Compare our 50, 100, 150, 200 and 300 Garrison microsite memberships. Year one includes the build, domains and the first year of hosting and upkeep. Annual renewal includes domain renewals, hosting, upkeep, a fresh batch of local articles, updated pricing guides and FAQs, and the same included qualified lead allowance again. The plans include 5, 10, 15, 20 or 30 qualified SEO organic leads respectively each membership year. The included allowance resets at renewal. Only additional qualified leads above that year’s allowance are manually reviewed and invoiced monthly at your plan’s additional lead rate. At the end of each membership year, each included qualified lead the network did not deliver becomes a credit toward your next renewal, valued at your locked additional lead rate. The credit is capped at the renewal price, applies to renewal only and has no cash value. Additional qualified leads are billed monthly, in arrears, at your tier rate after review against the agreed qualified lead definition and after the annual included allowance is used. Your additional qualified lead rate is fixed at signup and stays fixed while your membership renews without a gap. Published rates may change for new members.
Four words that need four clear definitions
Branded describes the business presented to the customer. Exclusive describes the agreed handling of the inquiry. Organic describes the supported source evidence. Qualified describes whether the request meets the business criteria. These are separate claims, and a request can satisfy one without satisfying all four.
| Claim | What to check | What it does not establish |
|---|---|---|
| Branded | The page and confirmation identify the real provider | The visitor already knew the brand |
| Exclusive | The provider routes the covered inquiry to your company under agreed terms | The customer will contact nobody else |
| Organic | The available source record supports organic discovery | Content and maintenance are free |
| Qualified | The inquiry meets the documented service criteria | A sale, appointment or completed job |
Trojan plans microsite networks around those distinctions. The goal is a resource the customer can use and an inquiry process the owner can verify, with a defined role for each site in the broader brand.
Put the company identity at the decision point
A visitor should not need to search the footer to discover who will receive a form. Identify the company near the offer and before submission. Use the actual service name, approved business branding, relevant contact information, and a concise explanation of the next step.
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A descriptive domain can support a focused resource while the page clearly states that it belongs to the named provider. Avoid presenting the site as an independent comparison service when it represents one company. A regional resource also should not imply an office or staffed location that does not exist.
The domain and customer trust guide provides a practical review from search result to confirmation. Brand consistency should continue after submission through the reply, appointment conversation, and proposal.
Specify what Trojan means by exclusive routing
Trojan routes inquiries from the covered branded microsites directly to your business. We do not sell those same inquiries to competing providers. The agreement should identify the covered properties, recipient business, delivery systems, and any authorized operational recipients needed to handle the request.
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That describes our delivery arrangement. It does not control a customer's independent research or prevent the person from asking another contractor for a quote. It also does not imply that every other lead provider distributes the same lead. Providers use different models, and their current terms must be checked individually.
Keep geographic and trade rights explicit where they are part of an agreement. A phrase such as exclusive market can otherwise be confused with exclusive lead routing. The exclusive and shared lead comparison covers the broader purchasing distinction.
Make the lead definition reflect the work
A useful definition names the services offered, actual project coverage, information needed to respond, and any project characteristics that materially determine fit. For a window replacement business, a request for a product part may differ from a request for installation. For a restoration team, a general question may differ from an active incident inside the accepted response area.
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Do not require customers to know technical specifications merely to count as a real inquiry. Some details belong in the next conversation. Use an awaiting information status when the office needs clarification, and identify who resolves it.
Keep duplicates, test submissions, spam, existing project updates, and new opportunities distinguishable. A second call about an open request is activity on that request; a later unrelated project may be a new opportunity under the agreed rules. The lead record reconciliation guide shows how to inspect those decisions.
Retain source evidence without inventing certainty
Record the entry page, available acquisition channel, submission destination, date, and an internal inquiry identifier. Customer reported discovery can be recorded separately. A person may see several sources before contacting the company, so the visible destination does not always reveal the entire journey.
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Keep unknown source records in an unknown category. Do not relabel a direct visit as an organic lead merely because it reached a microsite built for SEO. If paid traffic reaches the same resource, keep that source distinguishable before evaluating unique customer outcomes.
Google Analytics documents separate lead lifecycle events. A useful implementation connects those stages with the business process. Personal customer details belong in the authorized lead system, and Google Analytics restricts personally identifiable information. Reporting should not expose contact details in public URLs or broad analytics labels.
Give the business usable control
Domain ownership, site access, content rights, tracking administration, and inquiry records need their own entries in the scope. A logo on a page does not establish ownership. A registrar login does not establish the rights to every photograph or software component used on that page.
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Ask for an inventory identifying the responsible account, renewal obligation, permissions, and continuity process. Define whether each component is owned, licensed, or provided while the service remains active. This makes the owned lead claim practical and sets a clear handoff path if the engagement changes.
ICANN's registrant guidance explains the relationship between registration terms and registrant responsibilities. Use the account inventory guide to translate the actual arrangement into an operating checklist.
Review the whole customer path before expanding
- Fit
- Explain the service scope.
- Trust
- Show supporting evidence.
- Next step
- Give a clear contact route.
Test a labeled inquiry through the form and any call route. Confirm the right business receives it, the customer confirmation is accurate, the internal record preserves the intended source context, and a person owns the next action. Repeat after meaningful routing or platform changes.
Then assess organic discovery, relevant visits, qualified requests, response handling, and recorded outcomes separately. Branded exclusive routing can strengthen control over the customer relationship; it does not remove competition or establish a lead forecast. Bring Trojan your current lead journey to scope a branded organic lead channel with visible standards.




