How should plumbing companies structure marketing across emergency and planned work?
Run them as two separate setups. Emergency ads should ring a phone that gets answered, and only inside the distance your techs can reach fast. Water heater, sewer and repipe ads need pages that explain options and financing, plus a few screening questions before a truck goes out.
- Separate campaign goals and scripts by demand class
- Route urgent calls differently from estimate requests
- Judge each channel by the completed jobs it brings in

