Our first step is asking ChatGPT, Gemini, Perplexity and Google the questions your buyers ask, then saving what each one says about you. Each wrong fact gets traced back to the page or listing it most likely came from. We fix your own pages first, since those are the ones you control, then point out the outside listings that still disagree.
It's for an Indiana business serving nearby customers or a company selling across the country. Either way, your pages should say plainly where customers can visit, where your staff travel and what you deliver online. We'd skip pumping out extra pages with an AI writer, because more pages repeating the same facts give an answer tool nothing new to quote.
Frequently asked questions
How much do AI SEO services cost?
AI SEO work is priced after the free strategy call, once we know which facts, pages and profiles need checking. The website scanner is a separate tool: the first scan, which uses Jev, is free for up to 100 pages. Its $99 full audit reads up to 3,000 pages and scores up to three competitors you name. That audit includes one rescan after your fixes.
What do Trojan Digital Marketing's AI SEO services include?
We check an observed AI answer against your current business facts, starting with the existing page that should explain the disputed detail. Bring the question, a screenshot and the approved service information. We identify conflicts, confirm the correct version with your team and revise the agreed pages, including relevant contact instructions. Crawler access is checked when it affects those sources. External platforms still decide what they show.
Does the service include Google Business Profile work?
We can include profile information when your business is eligible and the agreed scope covers it. We compare its real-world business name, services and coverage with the facts your business approves. An online-only company doesn't qualify simply by hiding its address. A city page doesn't establish a new location or profile eligibility.
Can you guarantee ChatGPT or Google will recommend us?
No. Each platform decides which sources its answers use. We can check your facts, make agreed page corrections and inspect what was published. The scanner audit includes one rescan; additional rescans cost $19. A rescan checks pages against the audit criteria. Its score does not prove that an assistant used the edit or recommended your business.
Our shop is in Speedway. Should our pages just say Indianapolis?
Use Speedway when that is the accurate place. Indianapolis and Marion County merged under Unigov in 1970. Beech Grove, Lawrence, Southport and Speedway kept their own municipal governments. If your site and an old directory disagree, your business confirms the current detail before we correct the pages, profile or schema.
Which towns does Trojan Digital Marketing's AI SEO work cover?
We're based in Indianapolis and serve Carmel, Westfield, Noblesville, Fishers, Zionsville, Avon, Plainfield and Greenwood. We also take AI SEO work from other states remotely. The review follows your actual business facts and online sources. It does not require claiming an office in each place you serve.
What happens after I reach out?
The first strategy call is free, and during business hours we aim to reply within five minutes. Bring your website and an AI answer that got a business fact wrong. We ask which service detail should change and who can confirm it. Then we agree the first pages worth checking before pricing the work.
Do we need a new website before starting AI SEO?
We start with existing pages that carry the disputed fact. A rebuild needs its own reason, such as a site your team cannot edit adequately. If you're starting from nothing, the Marketing Startup Kit is $7,997, or three monthly payments of $2,799. It includes a custom website.
On the free strategy call we pick the first pages worth fixing, and the price comes after that call.
“I had a great experience working with Jeff…”
We have more than 1,400 live websites.
Based in Indianapolis, we serve businesses across central Indiana, including Carmel, Fishers, Zionsville, Westfield, Noblesville, Greenwood, Avon and Plainfield.
We also work with clients across the United States.
Which Indianapolis facts shape AI SEO for a local business?
AI SEO for a business based in Indianapolis, Indiana starts with place facts, since the consolidated city-county government makes the question of where you are harder than it looks.
Indianapolis, Indiana
Indianapolis and Marion County share a consolidated government called Unigov, created by a state law passed March 13, 1969 that took effect January 1, 1970. It grew the city from 82 to 402 square miles.
An Indianapolis address can sit almost anywhere in the county, so a facts pack should also name the part of the city you work from.
Encyclopedia of Indianapolis, 'Structure of Unigov'Checked September 25, 2026Beech Grove, Lawrence, Southport and the town of Speedway are Marion County municipalities outside the consolidated city, and they still govern themselves.
A business based in one of them should use that name the same way everywhere, so AI answers don't file it under the wrong city.
Encyclopedia of Indianapolis, 'Excluded Cities'Checked September 25, 2026Indiana has no single statewide business license. Businesses register with the Secretary of State through INBiz, and other requirements depend on the type of business.
Keep legal registration details accurate. Record the customer-facing trading name separately where it differs; use Google's real-world business-name policy for the profile.
IN.gov Business Owner's GuideChecked September 25, 2026
These are public facts about Indianapolis and Indiana. None of them describes one of our clients or a job in the city.
Who supplies what in an AI SEO facts pack?
An AI SEO facts pack for an Indianapolis, Indiana business splits cleanly: you confirm what's true about the company, and we put it where AI tools and crawlers read.
What you confirm
- Your business name exactly as registered
- The city or town you operate from
- Services you still sell and ones you've dropped
- Questions customers ask before they buy
- Any AI answer about you that got a fact wrong
What we handle
- Opening paragraphs rewritten to answer those questions
- Organization structured data that matches the pack
- robots.txt checked for the AI crawlers you want
- A Jev scan of the pages before any edits
Start with the AI answer and its business error
Bring the question you asked and the answer you received. Save the platform, date and any source links shown beside it. We compare the specific statement with your current service information. A wrong service, place or condition gives us a fact to investigate before recommending page changes.
Read more
A business missing from one answer presents a different question from a business described incorrectly. We keep those observations separate. One sample cannot establish that the company is absent from every AI result. The first scope should name the fact we can check and the existing page that ought to explain it.
The AI local search optimization guide explains the wider discovery journey. Here, we concentrate on the observed answer and the information behind it. We agree which statements need checking before extending the work into a larger search engagement.
Trace each disputed fact to an approved source
- Question
- Identify what the customer needs to know.
- Answer
- Explain it clearly.
- Evidence
- Support the answer with a source.
Find the pages and listings that currently describe the disputed service. An old paragraph, a conflicting profile or an unclear exclusion may each deserve review. We distinguish a source the assistant actually displayed from a page we found during our own inspection. Those are different kinds of evidence.
Read more
Your business confirms its current services, coverage, contact methods and important conditions. Identify who can approve each disputed fact. A website editor can change a sentence without knowing whether the offer changed. We need the business answer before publishing a correction that customers may rely on.
Use the business facts article to prepare those inputs. Keep the approved wording beside the existing destination that should carry it. A facts pack gives the correction a source; each page still needs enough context for its own customer question.
Check access to the page that should support the answer
Open the page that should explain the disputed fact and inspect the text it actually delivers. Review relevant access settings before recommending a change. Google's AI optimization guide connects its AI features with ordinary SEO foundations. A different content format alone does not establish that an answer will change.
Read more
If the supporting page cannot be reached or its important text is missing, record that condition separately from the factual correction. Our Indianapolis SEO implementation service covers broader crawl repairs, page structure and internal links. We agree who will handle any prerequisite repair before treating the source page as ready.
For a question specifically about Google's generated summaries, compare the Google AI Overviews review. That service follows Google questions and the pages shown with their answers. This AI SEO scope follows the business statement across the named assistants and the sources we can inspect.
Correct the existing pages that carry the disputed fact
Start with a page your business controls that already explains the service. Revise the inaccurate statement and keep any condition beside it. A buyer needs to understand what you actually offer before contacting you. Adding another page would leave the old statement unresolved unless someone also corrects it.
Read more
Read the new passage on its own, then within the page. Check service names, eligibility and exclusions against the approved source. A concise answer can still mislead if the heading makes a broader promise. We keep the surrounding explanation connected to the fact the business has confirmed.
For a local service question that needs a fuller answer, our Indianapolis SEO and AEO service for local answers offers that focused scope. The search services overview helps compare a wider engagement. We keep this correction tied to its existing destination and observed error.
Keep location and service area facts consistent
When an answer gets a place or service area wrong, confirm the real operating details first. Google Business Profile optimization concerns the eligible profile and its information. Google Maps and local pack SEO concerns the local results journey. A correction to one address does not establish a change in either result.
Read more
For companies traveling to customers, service area business SEO helps explain truthful coverage. Use the business's actual travel limits and service conditions. A city page cannot establish an office or profile eligibility. Where website and profile statements disagree, the business needs to confirm which account reflects current operations.
The AI Mode local search service addresses that Google experience and its local questions. Keep its observations distinct from other assistants. We can compare the business facts used in each place while recording where the evidence stops. Similar wording does not establish that platforms selected the same source.
Carry corrected service facts into the inquiry step
A corrected paragraph should lead to a request your team can actually handle. Compare the service name and eligibility in the answer with the nearby phone or form instructions. An old form label can preserve the same misunderstanding after the main page changes. Include that wording when checking the correction.
Read more
Test the route attached to the corrected service page on a phone. Keep the requested information relevant to the customer's stage. This is a check that the corrected offer reaches the inquiry step. A broader redesign or intake project needs its own scope when the evidence supports that work.
If staff need help moving inquiries between systems, explore AI marketing workflows for lead follow-up and staff handoffs. That work concerns permissions, receiving systems and human checks. Here, we verify that approved service facts remain accurate where the visitor acts on them.
Record the answer sample and what the evidence can show
Keep the date, platform, question, answer wording and any displayed source link beside each sample. Compare like questions and note changed conditions. Google's Search reporting guidance helps define the scope of available account evidence. A saved answer cannot stand in for every customer's experience.
Read more
Check whether the published source now states the approved fact. A later answer may change, stay the same or show different sources. Record what happened without treating one appearance as proof of ranking progress. An ordinary Web export cannot by itself isolate every AI experience or connect each inquiry to a particular answer.
Read the local AI measurement article for the practical limits. We use the observations to decide whether another owned page still needs correction or an outside listing needs attention. Missing evidence remains a limit on the conclusion, rather than a reason to claim a result.
Assign owners to the facts and published corrections
Agree who supplies each fact, approves the wording and makes the website change. The same person may not own the outside profile or directory listing. Keep those responsibilities visible so an edit does not stop at a page another team controls. A correction can be checked only where the agreed access allows it.
Read more
New findings can change the order of the work. An unavailable source page may need repair before its wording can be assessed. A disputed service condition may need business approval before publication. We separate those dependencies from the original AI answer so each task has a reason and an accountable person.
The article on choosing an AI SEO agency for a local business helps compare proposals. Ask which answers and source pages the work actually includes. A package that also covers Maps, content production or automation should explain those tasks separately from correcting the observed business statement.
A hypothetical correction to an inaccurate AI service answer
Imagine a regional service business whose owner saves an AI answer listing a service the company has stopped selling. The current service page is accessible, but an older FAQ still describes that work. A public listing uses the old description too. The example concerns a factual conflict; it does not establish why the assistant selected its sources.
Read more
The business confirms the current offer and names the person who can approve it. A first scope could correct the FAQ and service description, then identify the outside listing that still disagrees. We would retain the original question and dated answer. Publishing those changes would not prove that an assistant had fetched or used them.
The check would inspect the released wording and the inquiry step against the approved service. A later run of the same question would become another observation. This is a hypothetical example of correcting a business fact. It is not a client result, a promised citation or a forecast of qualified inquiries.
Bring the wrong answer and the facts needed to check it
Start with your website address and the answer you want us to examine. A screenshot, the question and the platform help preserve what you saw. Name the service or business detail that is wrong and explain the current version. We can then begin with a specific statement instead of a general visibility goal.
Read more
Bring the source your team uses to confirm that statement, if one is available. It might be an approved service description or current coverage rule. Explain who can settle a disagreement. An older web page is evidence of what customers can read, but it may no longer describe the offer the business accepts.
Identify the pages and profiles your team can edit. An owned service page and a third-party directory have different correction routes. We agree which destinations the initial work can cover. If access is missing, keep that dependency visible rather than implying that every conflicting version can be changed at once.
Also decide who will review the facts when the service changes again. The useful correction is one the business can maintain. If a condition remains unsettled, hold that claim for approval. A confident rewrite cannot resolve an operating rule that the people responsible for the service have not agreed.
On the first call we choose the statement and pages worth checking. Pricing follows the agreed scope. Wider technical SEO, local answer development or marketing automation can be discussed through their own service routes when the findings show a need.
Sources & further reading
Talk with Trojan Digital Marketing
Based in Indianapolis, we serve central Indiana and clients across the United States.


