How to Design Reviewable Actions for Website Assistants
Adding a chat assistant or AI booking helper to your website? Make each button say what it will do, let visitors check the details first and confirm only what really happ…
Ideas with a job to do.
Practical SEO, AEO, GEO, web design, and growth guidance. Find the question you need answered, then put the next step to work.
358 resources
Accessible Website Menus for People and AI Assistants
When people can't find a service in your menu, browser assistants end up guessing too. We're Trojan Digital Marketing, a web design agency based in Indianapolis, and we b…
School Enrollment Marketing: From Search to Campus Visit
Families find your school in search, read a page and still don't book a tour? Build your pages and tracking around the decisions a family is actually making.
School Program Pages That Answer Parent Questions
When parents still call to ask what a normal day looks like, the program page isn’t answering them. Rebuild it from verified facts and the questions admissions hears most…
How to Measure Enrollment Inquiries Without Inflating Results
A form submission is one stage of an admissions journey. Use defined cohorts and separate event counts from people so reports show what the school actually knows.
School Open House Marketing Plan for Admissions Season
Open house season goes wrong when the invite, the event page and the reminder email give families different times. Trojan Digital Marketing in Indianapolis builds admissi…
Explain a Vocational Program Without Employment Guarantees
Career program content should distinguish training, credentials, licensing, and employment. Use a source based editorial process to explain the offering accurately.
Local SEO for Grocery and Health Food Stores
When Google shows old holiday hours and the specials page is out of date, shoppers may call to check or go somewhere else. This guide shows a grocery or health food store…
Grocery Store Website Content: Writing Department Pages
Use a department walk through to create content that helps shoppers understand the selection before they arrive, without pretending a category page is live inventory.
How to Keep Store Specials and Event Pages Up to Date
Shoppers turning up for a tasting that ended last month, or asking for a sale price that expired? Decide how each store special or event ends before you post it.
Help Shoppers Find Organic Products Without Health Claims
You run a natural food store and want shoppers to find your organic products online without the site making health claims. Keep each claim specific, sourced and tied to t…
Do Website Visits Bring Shoppers Into Your Store?
Your store's website traffic and Google directions clicks went up, and you want to know if more people came in to buy. Trojan Digital Marketing is an Indianapolis marketi…
How to Use a Free Website Audit to Build a Practical Improvement Plan
Start with one important customer journey, understand the available checks, and turn the report into a short list of improvements you can verify.
Which Website Audit Fixes Should You Do First?
Sort confirmed failures, customer facing improvements, and unresolved questions into a workable queue with clear owners and completion checks.
A Practical Digital Marketing Learning Plan for Small Business Owners
Started a free marketing course and lost the thread by module three? Pick one business decision, study the lessons that serve it and test each idea on your own website.
How to Write a 90 Day Marketing Plan After a Course
Finished a marketing course and still unsure what to do first? Here's how to turn it into a 90 day plan with one goal, a short task list and a named owner for each task.
How to Test Your Marketing Knowledge with Real Business Decisions
Use the course quiz and realistic scenarios to practice explaining a decision, choosing the right evidence, and recognizing uncertainty.
How to Resize Images for a Website Without Blur
Photo looks soft or squashed after you upload it? Work out the right pixel size, keep the original shape and check the result on the live page.