Garrison microsite software
Choosing between a flat monthly price and paying per lead for contractor lead websites? Garrison, the microsite software from Trojan Digital Marketing, runs local websites branded to your company and sends their calls and forms straight to your team. The 50 microsite membership is $399 a month with every qualified lead included, or $800 in year one on the pay per lead plan with 5 qualified leads included each year and $125 for each additional qualified roofing lead or $175 for water restoration. Larger networks lower the cost per site and the additional lead rate. On the pay per lead plan, missing included leads become a credit toward the next renewal, capped at the renewal price, with no cash value.
Powered by Garrison, the microsite software from Trojan Digital Marketing.
YOUR BRAND. YOUR CALLS. YOUR NEXT CUSTOMER.
Prices as of September 2026
A microsite membership is a plan where a marketing company owns and runs a network of local websites branded to one contractor per market and routes every inquiry to that contractor, paid either as a flat monthly price or per qualified lead. Pay one monthly price with every qualified lead included, or a lower yearly price with an included lead allowance and a charge for each qualified lead above it.
Your company’s name, colors, and logo across a network of local websites. Your team answers the calls and receives every form submission directly, so you can review each inquiry yourself. Trojan does not sell those inquiries to competing contractors.
| Microsites | Monthly | Per site each month | Qualified leads | Year one | Annual renewal | Included qualified leads each year | Additional roofing lead | Additional water restoration lead |
|---|---|---|---|---|---|---|---|---|
| 50 micrositesDiscuss 50 micrositesDiscuss 50 microsites | $399 | $7.98 | Every qualified lead included | $800 | $600 | 5 | $125 | $175 |
| 100 micrositesDiscuss 100 micrositesDiscuss 100 microsites | $699 | $6.99 | Every qualified lead included | $1,600 | $1,200 | 10 | $115 | $165 |
| 150 micrositesDiscuss 150 micrositesDiscuss 150 microsites | $949 | $6.33 | Every qualified lead included | $2,400 | $1,800 | 15 | $110 | $155 |
| 200 micrositesDiscuss 200 micrositesDiscuss 200 microsites | $1,199 | $6 | Every qualified lead included | $3,200 | $2,400 | 20 | $105 | $150 |
| 300 micrositesDiscuss 300 micrositesDiscuss 300 microsites | $1,699 | $5.66 | Every qualified lead included | $4,800 | $3,600 | 30 | $100 | $145 |
What your monthly membership includes. Your monthly price covers the build, the domains, hosting and upkeep, a fresh batch of local articles, and updated pricing guides and FAQs. Every qualified lead the network produces goes to your team at no extra charge. There is no allowance to use up and nothing to bill per lead.
Your term. The first 90 days are a proving window billed monthly. After that the membership continues month to month and you can stop with 30 days notice. One contractor per agreed trade and market, with every inquiry routed to your team.
Choose a custom size. Any network size is available. Sizes between the listed tiers use the monthly rate for each site of the nearest tier below. Jeff confirms terms for smaller custom networks and quotes networks above 300 sites. Ask Jeff about your network size.
What your membership includes. Year one includes the build, the domains and the first year of hosting and upkeep. Renewal is yearly and includes the same qualified lead allowance again, domain renewals, hosting and upkeep, a fresh batch of local articles, and updated pricing guides and FAQs.
Choose a custom size. Any network size is available. Sizes between or above the listed tiers are priced at $16 for each site in year one and $12 for each site at renewal, with one included qualified lead for every ten sites and the additional lead rate of the nearest tier below. Jeff confirms terms for smaller custom networks and quotes networks above 300 sites. Ask Jeff about your network size.
Your additional lead rate stays fixed. Your additional qualified lead rate is fixed at signup and stays fixed for as long as your membership renews without a gap. Published rates may change for new members.
Additional lead billing. Additional qualified leads are billed monthly, in arrears, at your member rate after the included annual allowance is used and after review against the qualified lead definition.
Your included lead protection, every year. At the end of a membership year, each included qualified lead the network did not deliver becomes a credit toward your next renewal, valued at your locked additional qualified lead rate and capped at your renewal price. The credit applies to renewal only and has no cash value.
A qualified lead is an inbound call over 60 seconds or a form submission from a homeowner or property owner in the member's service area asking for a service the member sells. Actual service areas are agreed before launch. A qualified inquiry does not guarantee a sale.
Trojan owns and operates the Garrison membership network. Your allocated microsites carry your branding and route inquiries to your team. Account access and renewal scope are documented in your agreement.
Explore roofing lead memberships or water restoration lead memberships in eligible markets outside Indiana.
Exclusivity describes how Trojan routes inquiries and our commitment not to resell them. A homeowner may still contact another contractor independently.
Our network observations
200 residential roofing sites, from June 29 through August 31, 2026.
Our original 200 Indiana residential roofing microsites brought in calls and form fills, from replacements and leak repairs to a same day tarp. An additional 88 sites were added later and are excluded from this inquiry cohort.
203 metal roofing sites, from June 29 through August 31, 2026.
Inquiries covered two full metal replacements, a metal shingle quote and a repair.
209 commercial roofing sites, from June 29 through August 31, 2026.
Inquiries covered a strip center with leaks, a rubber roof leak, a tarp over a commercial building and a commercial inspection. A TPO job followed on September 2, outside the August 31 reporting window.
204 water restoration sites, July and August 2026.
Inquiries included a flooded church basement, a burst sprinkler line and seven inches of water in a basement; 11 came during the August floods.
We watch every town's search data and rebuild or replace the towns that stay quiet.
On the $399 a month plan for 50 sites, every qualified lead the network produces is included. There is no allowance to use up and nothing billed per lead. Other tiers have their own monthly prices.
On the 50 site pay per lead plan, the first 5 qualified leads each year are included. Additional qualified roofing leads are $125 each. At the end of the membership year, each missing included qualified lead becomes a credit toward the next renewal at your locked lead rate, capped at the renewal price. The credit has no cash value. Other tiers have their own allowances and lead prices.
Source: Our Indiana roofing and restoration records through August 31, 2026. Window observation supplied October 1, 2026, covering the first five weeks live.
THE MATH BEHIND THE PLAN
Enter your own inquiry assumptions to explore a membership scenario. The starting inquiry rates are zero; this calculator supplies no annual performance benchmark.
ILLUSTRATIVE SCENARIO
inquiries · 0 meeting the assumed qualification rate
inquiries · 0 meeting the assumed qualification rate
Formula: number of microsites × annual inquiries per microsite. Qualified inquiries then multiply by the qualification percentage. Totals are rounded, and are not booked jobs or revenue.
Discuss these assumptionsThe inquiry rates start at zero. Choose assumptions supported by the period, trade and market you are evaluating. An inquiry must meet the agreed qualification rules before it counts toward your included allowance or becomes billable. Each 12 month membership year includes the selected plan’s qualified lead allowance, which resets at annual renewal. Year one includes the build, the domains and the first year of hosting and upkeep. Renewal is yearly and includes the same qualified lead allowance again, domain renewals, hosting and upkeep, a fresh batch of local articles, and updated pricing guides and FAQs. Additional qualified leads are billed monthly, in arrears, at your member rate after the included annual allowance is used and after review against the qualified lead definition. Your additional qualified lead rate is fixed at signup and stays fixed for as long as your membership renews without a gap. Published rates may change for new members. At the end of a membership year, each included qualified lead the network did not deliver becomes a credit toward your next renewal, valued at your locked additional qualified lead rate and capped at your renewal price. The credit applies to renewal only and has no cash value. Some sites may receive no inquiries. The 50% qualification rate is an editable illustration, not observed client data.
Second year volume starts at the same rate so growth is not built into the result. Adjust it down or up. Demand, search competition, content usefulness, technical access, maintenance, and your response process can change outcomes. Site count alone does not create search demand. Review actual portfolio data before deciding whether to expand.
See how I'd approach this
Build visibility for your company across the communities you serve. Choose 50, 100, 150, 200 or 300 local Garrison microsites with your name, colors and logo. Every call and form goes directly to your team, and the leads are exclusive to your business. Pay one monthly price with every qualified lead included, from $399 a month for 50 microsites, or pay per lead with a lower yearly price from $800 in year one.
On the pay per lead plan: Year one includes the build, domains and the first year of hosting and upkeep. Annual renewal includes domain renewals, hosting, upkeep, a fresh batch of local articles, updated pricing guides and FAQs, and the same included qualified lead allowance again. Year one costs $800 for 50 Garrison microsites, $1,600 for 100, $2,400 for 150, $3,200 for 200 and $4,800 for 300. Renewals are $600, $1,200, $1,800, $2,400 and $3,600 respectively. The plans include 5, 10, 15, 20 or 30 qualified leads respectively each membership year. Only additional qualified leads above that year’s allowance are billed separately.
Monthly is one flat price with every qualified lead included: $399 a month for 50 microsites up to $1,699 for 300, a 90 day proving window, then month to month with 30 days notice. Pay per lead is a lower yearly price, $800 for 50 microsites in year one, with an included allowance of qualified leads, a locked rate for each qualified lead above it, and a renewal credit if the network delivers fewer than the allowance. Both use the same websites, the same routing and the same qualified lead definition.
Up to 100. Each microsite is built for one town and holds services, local pages, pricing guides, FAQs and articles for that market. One live site counted September 15, 2026 carried 38 pages, with more than 8,000 words on its home page and about 1,800 words per article. Every membership year adds a fresh batch of local articles, and new guides and FAQs are pushed to more than 1,000 microsites in one release.
No. Your membership supports a defined network of websites branded to your company, with direct inquiry routing. On the pay per lead plan, year one includes the build, domains and the first year of hosting and upkeep. Annual renewal includes domain renewals, hosting, upkeep, a fresh batch of local articles, updated pricing guides and FAQs, and the same included qualified lead allowance again. Your qualified lead allowance is included each membership year. Only qualified leads above the current membership year’s allowance are manually reviewed and billed monthly at the plan rate.
No. The observations describe specific networks and periods. Results vary by market, service, competition and launch timing, and some sites may produce no inquiries.
Yes, when separately scoped. Keep advertising spend, paid inquiries and organic inquiries distinguishable, then deduplicate customer outcomes across channels.
The agreement should describe ownership, access, licenses, export, renewals and transition responsibilities. Review those details before enrollment to confirm which components transfer.
For current provider fees and a first year cost example, compare Trojan memberships with Service Direct and 99 Calls. The comparison includes annual lead allowances, renewal pricing, lead shortfall renewal credits, direct inquiry routing and links to the providers’ published prices.
On the pay per lead plan, any shortfall when your membership year ends becomes a renewal credit at your locked additional lead rate; the monthly plan has no allowance. The credit is capped at the renewal price, applies to renewal only and has no cash value. On the 50 microsite roofing plan, receiving four of five included leads creates a $125 renewal credit. Receiving none creates a $600 credit because the calculated $625 credit is capped at the $600 renewal price. On the 50 microsite water restoration plan, one missing included lead creates a $175 renewal credit; no delivered included leads creates a credit capped at $600.
The published tiers are 50, 100, 150, 200 and 300 branded Garrison microsites. On the monthly plan they cost $399, $699, $949, $1,199 and $1,699 a month respectively with every qualified lead included. On the pay per lead plan they include 5, 10, 15, 20 and 30 qualified SEO organic leads respectively each membership year, with additional qualified roofing leads at $125, $115, $110, $105 and $100 and water restoration leads at $175, $165, $155, $150 and $145. Any network size is available; sizes between the tiers use the nearest tier below, and Jeff quotes networks above 300 sites.
Review the network observations for your trade and their actual dates before choosing a planning assumption. Those partial periods do not establish an annual average or a guaranteed result.
Yes, on both plans: the monthly plan always includes every qualified lead, and on the pay per lead plan your qualified SEO organic lead allowance resets at each annual renewal. Year one includes the build, domains and the first year of hosting and upkeep. Annual renewal includes domain renewals, hosting, upkeep, a fresh batch of local articles, updated pricing guides and FAQs, and the same included qualified lead allowance again. Only additional qualified leads above that year’s allowance are manually reviewed and invoiced monthly at your plan’s additional lead rate.
Yes. Jeff quotes networks above 300 sites on either plan. On the monthly plan the quote uses the monthly rate for each site of the nearest tier below; on the pay per lead plan it uses $16 for each site in year one and $12 for each site at annual renewal, with one included qualified lead for every ten sites and the additional lead rate of the nearest tier below. Your trade, network size and actual service areas are confirmed in the quote.
On the pay per lead plan: Your additional qualified lead rate is fixed at signup and stays fixed while your membership renews without a gap. Published rates may change for new members.
On the pay per lead plan: Additional qualified leads are billed monthly, in arrears, at your tier rate after review against the agreed qualified lead definition and after the annual included allowance is used.
“I had a great experience working with Jeff…”
Jeff Clerisier founded Trojan Digital Marketing in March 2018.
Based in Indianapolis, we serve businesses across central Indiana, including Carmel, Fishers, Zionsville, Westfield, Noblesville, Greenwood, Avon and Plainfield.
We also work with clients across the United States.
A Garrison microsite membership starts with a 90 day proving window, then runs month to month for contractors in eligible US markets outside Indiana.
Typical plan
Garrison microsite memberships for contractors outside Indiana come in two payment shapes, and the better one depends on how many qualified leads you expect to take.
| What you're comparing | Monthly plan | Pay per lead |
|---|---|---|
| How you pay | One monthly price | A lower yearly price, renewed each year |
| Qualified leads | Every one included, nothing billed per lead | A yearly allowance, then each extra lead billed |
| Extra leads | Never billed | Reviewed first, then billed monthly in arrears |
| Leads the network didn't deliver | Nothing to track | Credited toward renewal, with no cash value |
| Getting out | 30 days notice after the first 90 days | The plan renews yearly |
Each microsite is built for one town or community and carries your company's name, colors and logo. It holds up to 100 pages: services, local pages, pricing guides, FAQs and articles written for that market. One live Indiana roofing microsite in our network, counted September 15, 2026, carried 14 service and neighborhood pages plus 24 articles, more than 8,000 words on its home page, about 1,800 words per article and about 1,400 per service page, and the same article topic is written differently for each town. Every site launches with articles live and gets a fresh batch of local articles every membership year, and network releases update more than 1,000 microsites at once, so new articles, pricing guides and FAQs reach every site in the same pass while each site keeps its own town, service mix and wording. See what nine lead providers say on their own pages, with dates.
Trojan develops membership scopes for businesses that want branded microsites to support an organic lead channel. Start with the trade, accepted projects, customer questions, and actual markets. A window installer pursuing whole home replacement needs a different resource and intake path from a restoration company evaluating urgent water damage requests.
The first conversation should establish the opportunity and operating capacity. Bring the current website, the work you can deliver, who answers inquiries, and the evidence your team can approve. We can then distinguish an opportunity for a focused microsite from information that belongs on the main website. Explore the microsite trade directory before selecting a package by size.
Monthly plan: $399 a month for 50 microsites, $699 for 100, $949 for 150, $1,199 for 200 and $1,699 for 300, with every qualified lead included and nothing billed per lead. The first 90 days are a proving window billed monthly; after that the membership continues month to month and you can stop with 30 days notice. Your monthly price covers the build, the domains, hosting and upkeep, a fresh batch of local articles, and updated pricing guides and FAQs. One contractor per agreed trade and market, with every inquiry routed to your team.
Pay per lead plan: year one includes the build, domains and the first year of hosting and upkeep. Annual renewal includes domain renewals, hosting, upkeep, a fresh batch of local articles, updated pricing guides and FAQs, and the same included qualified lead allowance again. Starting at renewal after 12 months, you pay only the annual membership price for the same plan, plus any additional qualified leads above that year’s allowance.
On the pay per lead plan, each 12 month membership year includes your plan’s allowance of qualified SEO organic leads. The allowance resets at each annual renewal. Only additional qualified leads above that year’s allowance are manually reviewed and invoiced monthly at your plan’s additional lead rate. The website count describes the covered network; it is not a promise of lead volume or exclusive rights to every town.
A scope identifies work and responsibilities. An outcome describes what happened after that work reached a market. Keep both visible. The written proposal should explain the sites included, launch stages, content responsibilities, ongoing technical care, reporting, and the process for changing the arrangement.
| Part of the arrangement | Question to settle | Useful evidence |
|---|---|---|
| Portfolio | Which sites and customer needs are included? | A named site inventory and page purpose |
| Operation | Who maintains content, hosting, forms and renewals? | Assigned responsibilities and a change log |
| Lead handling | What qualifies, and who receives the inquiry? | A definition and a tested route |
| Commercial terms | What triggers each charge or adjustment? | The agreed scope and an auditable record |
| Continuity | What remains usable if the service changes? | Account access and an export plan |
The plans above state the monthly price with every qualified lead included, and for the pay per lead option the total year one price, annual renewal, qualified leads included each membership year and additional qualified lead rate. Annual pricing covers the domain renewals, fresh content and ongoing maintenance for your network, with the included lead allowance as part of the membership. Before enrollment, we confirm the trade, real service areas, site inventory, lead definition and responsibilities in your written agreement. Advertising, if requested, is scoped separately.
A branded microsite should identify the actual company behind the offer before asking for customer details. Its design, project evidence, service description, and confirmation should connect the visitor to that business. A different domain can still present the same company clearly.
In Trojan’s exclusive routing model, inquiries from the covered microsites go to your company. Trojan does not sell those same inquiries to competing providers. Record that scope in the agreement. Exclusivity does not mean the customer is prevented from requesting another quote independently, and it does not establish an exclusive search ranking or geographic monopoly.
The branded exclusive lead delivery page explains the difference between customer identity, routing, qualification, and ownership. Those details make a stronger offer than simply placing the word exclusive beside a lead total.
Under a qualified lead agreement, calls from the covered microsites route to your company, and form inquiries reach your team for follow up. Your staff answers using your business name, responds to the customer, and handles estimates and sales. Trojan does not distribute those covered inquiries to competing providers. Routing and tracking are configured and tested during onboarding.
The agreed tracking process flags incoming inquiries for review. Trojan then manually checks the available records against the written qualification and duplicate rules before approving a lead charge. A system flag, call, or form submission alone does not trigger billing. Only inquiries approved as qualified under your agreement enter the lead invoice; unresolved inquiries remain pending. Any separate membership or site fees are stated in your agreement.
Read how to reconcile a lead invoice for the records behind each approved charge.
Any network size is available. On the monthly plan, sizes between the listed tiers use the monthly rate for each site of the nearest tier below. On the pay per lead plan, sizes between or above the listed tiers cost $16 for each site in year one and $12 for each site at annual renewal, with one included qualified lead for every ten sites and the additional lead rate of the nearest tier below. Jeff quotes networks above 300 sites.
The monthly plan bills nothing per lead. On the pay per lead plan, additional qualified leads are billed monthly, in arrears, at your tier rate after review against the agreed qualified lead definition and after the annual included allowance is used. Your additional qualified lead rate is fixed at signup and stays fixed while your membership renews without a gap. Published rates may change for new members.
On the pay per lead plan, at the end of each membership year, each included qualified lead the network did not deliver becomes a credit toward your next renewal, valued at your locked additional lead rate. The credit is capped at the renewal price, applies to renewal only and has no cash value. On the 50 microsite roofing plan, receiving four of five included leads creates a $125 renewal credit. Receiving none creates a $600 credit because the calculated $625 credit is capped at the $600 renewal price. On the 50 microsite water restoration plan, one missing included lead creates a $175 renewal credit; no delivered included leads creates a credit capped at $600.
The membership should identify the required service fit, actual project location, contact information needed to respond, and the distinction between a new project and a repeat interaction. Calls and forms from the same person about the same project should be reviewed together under the agreed duplicate rule.
Use separate statuses for awaiting information, outside scope, duplicate, spam, qualified, proposal, and completed outcome. A person who asks a genuine relevant question may be a valid inquiry without yet meeting the qualification definition. A qualified request may still choose another provider.
Google Analytics distinguishes generated and qualified leads. The business record should preserve that distinction even when website analytics is incomplete. A report that counts every click as a lead makes the commercial conversation harder.
Useful content, accurate business information, technical upkeep, and relevant project evidence can create a foundation that the next improvement builds upon. That is the intended meaning of compounding organic leads. It describes a working strategy, not an automatic growth curve.
Search demand, competition, indexing, the strength of the offer, seasonality, and the response process can all affect results. A microsite can produce no leads. An older site can decline. Keep operating cost and lead outcomes visible alongside retained assets so the owner can decide what to improve, maintain, or stop expanding.
Review the network observations for your trade and their actual dates before choosing a planning assumption. Those partial periods do not establish an annual average or a guaranteed result. The first year planning guide explains the math and its limits.
A membership needs a reason to maintain each destination. We assess whether the resource answers a distinct customer question, shows relevant evidence, and offers a useful next step. The portfolio decision guide outlines when to improve an existing destination before adding another.
Google's AI search guidance keeps ordinary SEO fundamentals relevant and introduces no special eligibility markup. AEO and GEO work should make answers clear and the underlying business facts reliable. Membership should not be sold as paid access to AI Overviews or a guaranteed citation.
The proposal should list the registrant arrangement, administrative access, content rights, editable site access, tracking accounts, and responsibility for renewals. Some components may be owned by the business; others may be licensed under defined terms. Record the ownership arrangement for each component.
Agree how inquiry records can be exported and what happens to forms, numbers, domains, and outstanding work when the arrangement changes. The membership versus retainer comparison helps assess these responsibilities alongside another agency proposal. Request a membership scope discussion with your trade, markets, and current lead process.
Use the local guides to compare network ownership with membership before requesting a territory review.
Roofing and water restoration networks serve eligible markets outside Indiana. A guide does not confirm territory availability.
